Kiss them! Look at how the electric operator analyzes the data.

Do Taobao pro should know, now is not behind closed doors of the era, how can the electrical business do not data analysis it? Only through the data, we can truly objectively understand the market, understand the opponents, better understand ourselves. Today, the crooked ring will give you several commonly used data analysis tools, I hope that the dispensers can make good use of data analysis, to find the most suitable for their own shop operation methods.

Common official data analysis tools

Taobao index http://shu.taobao.com/

Data Cube http://mofang.taobao.com/

Business Staff http://sycm.taobao.com/

Second, Taobao index

Taobao index is a study of consumer data tools, small sellers if not the budget to buy other data tools, then use Taobao Index to understand the market trend is the best. Taobao Index to guide the operation of the store has an important reference role, it has what functions, can provide for the dispensers what help?

1, enter the http://shu.taobao.com/, input product keywords. When you enter the page, you will first see market trends, followed by market segmentation.

2, in the market trend, you can see the corresponding target search index, turnover index, the two index mainly based on Taobao, cat data statistics. Among them, the search index is indexed search volume, reflecting the search trend, the turnover index is the volume generated by the search, reflecting the turnover trend. In general, you can use this data to understand the current industry in the overall situation, if the entire industry is growing, indicating that this time to enter is more healthy.

3, and then down, you can see the search for this product keyword buyers of the geographical subdivision, to understand the potential audience of the main distribution area, which is conducive to the later through-train operation and drilling exhibition launch. In addition, customers can also understand the customs of the region, in favor of the later customer service to shorten the distance, promote transformation.

4, the crowd positioning includes the user's gender, age, constellation, hobbies, buyers grade and consumption level, which is conducive to the shopkeeper analysis of user characteristics and consumer psychology. Take consumption levels, for example, if you're still struggling with whether your pricing is going to high-end or affordable, but the index finds that the majority of users who search for this keyword are focused on the low and medium levels, and you may want to give up high-end pricing. Later planning activities, but also to do as much as possible to do some discounts and so on promotions.

5, in addition to market trends, the dispensers are also concerned about market segmentation.

6, the market segmentation will include the category of distribution, the crowd preference two parts. The category distribution can tell you how many categories of items are included in the keyword you are searching for, and how much each class is intended to be. What are the preferences of the people who buy the products you are looking for in different categories?

7, in the crowd preference, you can understand the audience most favored brand, merchandise and related attributes, can also select different characteristics of the crowd, to understand the different groups of brand preferences, commodity preferences. Click on a different brand or commodity, you can also expand the picture, to learn more about the baby look, click to enter its details page, you close to study the details of the competitor page design and shop decoration, and their own enemy.

Taobao index looks simple, in fact, a lot of useful.

Third, the data cube

Data cube is the Brother Taobao index products, but also Taobao official data analysis tools to understand the brand, shops, products, industries, Amoy words and attributes of the rankings. In addition, the data Rubik's Cube also provides consumers with age, sex, purchase time, region, loss reasons analysis.

1. Main function of data cube

(1) Amoy Word function: To provide Taobao sellers focus on the industry's hot keywords, to optimize the baby title and through-train search terms, user-friendly user search and set the keyword.

(2) Consumer research and Analysis: can analyze the whereabouts of the loss of consumers and consumer preferences. 2. What can sellers do with data cube?

(1) Shop positioning: To understand when the sub-industry to enter the competition is small, sub-industry in its first class of the proportion of the industry, the number of sellers and geographical level distribution.

(2) Brand positioning: View the category of best-selling brand and product ranking.

(3) Product positioning: Refer to the current hot baby, to understand the characteristics of the baby, so as to find consumer preferences. The most important thing in selling baby is the perspective of the explosion products, such as which quality and flow can create a burst, which helps sellers choose better drainage tools.

(4) Product hot feature positioning: related to product prices, style details, color, package matching and other very specific indicators, is a business planning department or product development department needs to focus on the data, but also includes different product price range of the transaction, when a store's baby broken down into drainage, explosion, basic paragraph, The different pricing strategies of these three kinds of products can refer to the price distribution and the average customer unit price distribution trend of the industry.

(5) Analysis of buyer behavior: buyers ' buying time and visiting period data can help sellers choose their baby to be available for the duration and through-train activities, sex age distribution can help to understand the actual consumption group demographic characteristics.

(6) Industry Popular search analysis: To see the trend of hot products.

Iv. Business Staff

Business staff is the official Alibaba data team produced by the store data, refined business analysis tools, it can help you:

1, see the store operating conditions: people (flow), goods (goods), Money (transactions).

2, improve the operational capabilities of fine: live broadcast (timeliness), wireless topics (multiple terminals), competitive intelligence (combined with industry).

Below, we to prepare for the double 11 For example, said that business staff have what function, how to use it!

1. What goods are more suitable for registration?

Through the baby effect, check the product drainage capacity (flow index), indirect conversion ability (collection, add purchase, order), direct conversion ability (payment) Choose high conversion, low jump merchandise as a key commodity.

Operation Way: Enter business consultant, view goods-> baby effect-> baby effect Detail

2, for the target product, should be concerned about before registration?

Focus on: Commodity prices, visitor characteristics, transformation, the ability to flow to other commodities.

Operation Way: Enter business staff, view goods-> baby effect-> baby effect details –> Baby Thermometer

3, how to pave the way ahead, accumulate popularity?

The selection of keywords and related search terms is analyzed by selecting the Word Assistant.

Operation Way: Enter business staff, view Special-> Toolbox-> selection Assistant

4, how to anticipate this year's advisory pressure, prepare ahead of time?

Compared with last year's double, we continue to pay attention to the usual flow and consultation amount before the big promotion, according to the flow channel, we can enlarge the flow rate of each source and estimate the amount of traffic and consultation for this year's double 11.

Operation Path: Enter business staff, view people-> Shop path-> Traffic Source (details)

5. How to monitor traffic and transaction results in real time?

Operation Path: Enter business staff, view the topic-> real-time live broadcast-> real-time overview

6. How to maximize the conversion rate?

The next single unpaid, high intention of potential buyers, to create a foot in the rush, to carry out the transfer of payment.

Operation Path: Enter business staff, view the topic-> Real time live broadcast-> real time list –> potential buyers list

Summary】

Now a lot of dispensers, can not avoid the traditional marketing thinking, the pricing of the choice entirely according to their own feelings, "feel this will fire", "I think the price is almost", "this group should like." In fact, any operation that is not based on data analysis is a huge risk. Data analysis is not big, the dispensers do not have to be intimidated. Clever use of data, objective analysis, your store can get better!