Know fruit: Knowledge to create wealth small fresh to explore intellectual property power business Platform

There is a book that says that everyone's luck is the result of his choice. "If you deduce the process with the result, it is no doubt that the path to the creation of fruit is fortunate: start preparations at the end of 2013, the February 2014 team figured out how to operate, the May officially launched the website online, then July received Lenovo star 1 million dollar angel investment." Now, the knowledge of fruit and fruit Platform user registration volume of more than 1500, transaction volume exceeded 800, and each day the number is doubled. The 1-year-old legal power provider, like its name, worked hard to make the wisdom of wealth through the team, making the original serious legal service transparent, fresh and lively. At the beginning of the creation of the Internet reform Legal Service, we know that fruit has considered doing the role of the electric trader like the cat. Just as most of the current law-makers have taken the idea that they don't sell things, they build a platform to act as middlemen. But its founder and CEO Liu Sisi that the provision of legal services is not as simple as selling things, need strong measures to ensure the quality of the service itself, but to monitor whether a service is in place and the lack of clear standards, so that the fruit decided to become the law industry millet, with their own expert consultants, from the platform directly to the user services. After the registration is successful, the system assigns a legal advisor to the business that the user is dealing with and provides more contact details so that users can contact them at any time. If there are any intellectual property issues, the user can consult the consultant and a range of requirements, such as trademark registration, patent acquisition, copyright protection and property appraisal, can be purchased on the website, and the consultant will provide the next one-on-one service. In addition, the user buys all the service the process, will be like the logistics list to appear on the website, is easy to understand the progress. It is worth mentioning that, through the traditional service intermediary for trademark registration, intermediary will charge a fee of 800-1000 yuan service, which is almost the unspoken rules of the industry. But the fruit is high profile free, only charge 800 yuan of official expenses. Liu Sisi To this explanation is that the free on the one hand can help small and medium-sized enterprises to reduce the cost of owning their own brands, on the other hand, know that fruit has the confidence to ensure the quality of service-if the first step of trademark registration do not do well, in fact, the back link is not possible. We are looking at the late operation and management of intellectual property, expect to be able to do more things, accompany the enterprise go farther. "Intellectual property rights of the blank intellectual property contains a long product chain, the first need to obtain rights, specific operations such as trademark registration." After access to intellectual property, protection is only a part of it, but how to operate, manage, let property rights to produce more value there are many things to do, such as through patent licensing, so that intellectual property to become an intangible assets of enterprises. In China, the protection of intellectual property rights and the use of awareness is still not universal, the cost of infringement of small and high rights, has been China's intellectual property protection in the field of outstanding problems. However, this situation is improving, a clear signal is, in order to further curb the infringement, increase the protection of trademark rights, the new edition of the trademark law"Increased punitive damages provisions, the malicious infringement of the exclusive right of the trademark is serious, can be in the right person for infringement of the loss, the infringer for infringement gains or registered trademark use license fee of 1 to 3 times times to determine the amount of compensation;" At the same time, The maximum amount of statutory compensation that the court may decide, at its discretion, will be increased from 500,000 to 3 million per cent in cases where the above three bases are not ascertained. This new regulation in the eyes of Liu Sisi is a very positive signal, because the increase in tort compensation means that the cost of infringement more and more high, but also forced enterprises to think about how to do their own brand, this change is related to the whole era, so the domestic intellectual property market will be big enough. Next, the knowledge Fruit plan cooperates with the local government and the pioneering park, opens some public welfare lectures, through the explanation intellectual property related case, the curriculum, establishes the brand plan consciousness from the enterprise founder level. Right two: The founder of Liu Sisi (information map) Legal adviser is the key to the solution, the traditional legal service industry is not transparent state, through the form of electricity to the legal service industry, especially in the field of intellectual property services in the promotion of efficiency, on the basis of become more open and more secure. and choose to cut into the vertical field of intellectual property, it is a fancy to its behind the huge prospects and team years of experience accumulated natural choice. Know fruit fruit existing legal advisor about 10 people, the number accounted for more than half of the overall team, many from the law firm, agencies, the average has nearly ten years of experience in the field of intellectual property. Liu Sisi I worked in China Trademark Association, as a brand planning expert, for Lenovo, China Sea real estate and other institutions to provide IP legal services. Liu Sisi that, apart from being free, the other advantage of knowing fruit to other platforms is the quality of the business services provided. This test is not only the professional level of the legal advisers, but also know the fruit and fruit business can be bigger and stronger key. But as with other platforms, the biggest challenge to knowing fruit is how to combine traditional legal services with the Internet and make up for the difference. After the investment of Lenovo star, the fruit will devote more energy to the introduction and training of professional legal talent, the expansion of more powerful Internet products and technical team to promote their own growth in the national intellectual property environment changes. Liu Sisi on the team's recruiting announcement: "We are doing this meaningful thing to the state, to the social development, to the individual." Can be proud, can be proud, can change others, can change themselves. ”