Know fruit: "Sold out" of the legal power business to do millet

The heavy asset model in the legal electricity business is the introduction of legal counsel as a team member to export their own production. Article | Ma Yi Hear the name "fruit", what would you think first? Sugar beans, clothes, or fruit shop? In fact, the knowledge "represents knowledge and wisdom, and fruit" is the fruit of learning. Know fruit is a focus on the field of intellectual property rights of the vertical legal electronic business site, since May 2014, the official online website, the number of users registered more than 1500 people, trading orders to break through 800 single, and the number of each day in the double change. Like its name, the fruit hopes to make the original serious legal services transparent and open, fresh and lively. Its founder and CEO Liu Sisi goal, in addition to do the reform of intellectual property law industry pioneer, and strive to become China's most handsome female CEO. Millet in the legal profession in Liu Sisi eyes, the law of all aspects of things are not boring, but it is very interesting, each case has their own characteristics, and even can small, see the world hundred states. But now most of the legal services are too traditional and too formal. The internet has developed for so many years, many things are different from the previous, so I was thinking can be transferred to the Internet field, to cross the border, to play some fresh things. "Make things fun," It was Liu Sisi's decision to move legal services to the Internet beginner; But what she ultimately wants to solve is the opaque state of the traditional legal service industry, which allows the legal services sector, especially the IP sector, to become more open and secure on the basis of efficiency. From the end of 2013 to February 2014, in the words of Liu Sisi, every day, thinking about what to do, the idea is different every day. Although the beginner has not changed, but the final appearance of the site has been a far cry from her first idea. At first, know fruit to play similar to the role of Taobao, like the green Dog, law, such as the law, and other legal electric operators to take the idea, not directly solve the user problem, but the integration of lawyers and law firm Resources, build a platform to act as middlemen, from a certain percentage of service. Soon she realized that to do the legal electricity business is not like selling things for both sides of the supply and demand, but also need a platform to ensure the quality of the legal service itself, otherwise it is easy to cause one-time consumption, can not be left to the user on the platform. But for the monitoring of a service is in place and lack of clear standards, so know fruit decided to become the law industry millet, the products and services in their hands, by the platform of the Legal Counsel directly to the user services, the maximum degree of assurance that every legal adviser is reliable. After the user registers successfully, the system assigns a legal advisor to the business that the user is dealing with and provides more contact details so that the user can contact the consultant at any time. Any questions about intellectual property rights, users can consult with the consultant, if there is a series of requirements such as trademark registration, patent acquisition, copyright protection, property appraisal, etc., can also purchase on the website, the consultant gives the trademark registration program, andProvides the next one-on-one service. The process of purchasing all the services will appear on the site like a logistics list, making it easier for users to understand the progress. In the traditional trademark registration, the user is completely invisible to this process. Traditional agencies also do not have the awareness of the customer to carry out the corresponding tracking service, but also an additional charge of 800 yuan ~1000 yuan unequal services fees, which is almost the industry's unspoken rules. Know fruit but the high profile announced waive service charge. Liu Sisi's explanation is that, free, the first can help small and medium-sized enterprises to reduce the cost of owning their own brands, the second also hope to use free market reshuffle, forcing the industry to further deepen service, like the 360 with free anti-virus software subversion anti-virus software market. To cut into the neglected areas of intellectual property is different from the vast majority of legal services to provide comprehensive legal platform ", the knowledge of fruit choice, is ignored by most enterprises in the field of intellectual property." On the one hand, it is a fancy to the huge prospect behind it, on the other hand, it is the accumulation of many years of relevant experience. In China, the protection of intellectual property rights and the use of awareness is still not universal, the cost of infringement of small and high protection costs, has been a prominent issue in the field of intellectual property rights. But that is improving. A clear signal is that, in order to further curb the infringement, increase the protection of the exclusive right to trademark, the new edition of the trademark law has increased punitive damages provisions, the malicious infringement of the exclusive right of trademark circumstances, can be in the rights of infringement suffered by the loss, The amount of compensation to be determined by the infringer for the benefit obtained by the infringement or the 1~3 times of the license fee of the registered trademark; At the same time, the maximum amount of statutory compensation which the court may decide, at its discretion, is increased from $500,000 to $3 million in cases where the above three bases are not ascertained This new regulation is a very positive signal in the eyes of Liu Sisi, because the increase in tort compensation means that the cost of infringement will become higher. Before companies would ask why they wanted to protect intellectual property, they now began to care about when to start putting it into practice and how much effort was needed. And intellectual property contains a long chain of products, from the registration of trademark rights, to the protection of intellectual property rights, as well as follow-up operations, management. There are countless things you can do to make intellectual property more valuable and ultimately become an intangible asset for the enterprise. This is also the reason to know how to make a trademark registration free of charge--the simple agent service of the profit point of traditional intellectual property from the early-run, and change it into professional services such as intellectual property maintenance and operation through later period. If the first step of trademark registration do not do well, in fact, the following links can not be carried out. We are looking at the late operation and management of intellectual property. "The beginning of the fruit of the initial users from Liu Sisi and the team's original resources, more recently began to find more and more users to come to their own, including such as Lakara small and medium-sized enterprises." But as with other platforms, the biggest challenge is how to combine legal services with the Internet, bringing users down the line and staying sticky. The existing legal advisor is about 10, accounting for more than half of the overall team,Many from the law firms, agencies, the average has nearly ten years of intellectual property field experience. Liu Sisi I worked in China Trademark Association, as a brand planning expert, for Lenovo, China Sea real estate and other institutions to provide IP legal services. After receiving an investment from Lenovo star in July, the fruit is ready to devote more effort to introducing and nurturing legal advisers.