Know my net Suhai again entrepreneurial game drug makeup: monthly income near million

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Map to know My network CEO Suhai (Tencent Science and technology with map)

Tencent Science and Technology (Hu Xiangbao) December 28 reported that from 1998 to now, 13 years, Suhai has founded the Star Road website, network show digital music Company, Bazaar Technology and cosmetics mall platform to know my net (Original 36 Regiment).

This December, Suhai 36 group renamed "Know My Net", and enable the new domain name www.zhiwo.com, cut into the field of cosmetics, business again. However, at this time, the domestic electrical business chill is strong, even handle nets, where the pace of the listing of customers have stranded.

As winter approaches, cosmetic models are again prized by the capital side. December, I know the net to obtain IDG and Baidu tens of millions of dollars of joint investment.

"Baidu in addition to give the knowledge of my network of capital support, but also in some resources, flow and data to be tilted." "Suhai said:" The electricity business is already very cold, next year will be colder, we are ready, in the electric business winter game drug makeup. ”

The difference orientation of cosmetics--medicine Makeup

Suhai said that at that time in the screening target market, after a thoughtful, feel that the market, must be female consumption-led, so they screened out 3C and other categories of product areas.

"My partners and I have always felt that the standardization of products is very important, cosmetics brand and star products relatively concentrated, standardized relatively high, is suitable for e-commerce ecological." "Suhai that, cosmetics guest unit price high, gross profit margin is high, can according to season, skin quality, function have different classification, for women's skin care, each function and link are indispensable."

In Suhai's view, group buying is a way to promote. Whether it is the 36 group group, or the knowledge of the net, the model itself is no problem, just different stages of development. "We do not like other enterprises desperately playing ads, and constantly burning money, but with the input of group buying to allow users to profit, the formation of Word-of-mouth transmission, when the user reached a certain level, directly to the network mall mode." ”

It is understood that I know to take the network to do their own brand and to sign the model of the first line of brand, heavy in the push medicine makeup cosmetics. Although, some cosmetics brands have also launched the business, but because of the mutual Bo, they dare not affect the traditional channel 90% of the profits, do not take the initiative to cater. Suhai so stressed.

Suhai said that in reality, many female consumers go to Hong Kong's biggest goal is to buy cosmetics. Now, Hong Kong's cheapest cosmetics shop is not salsa, nor Bonjour, but Dragon City pharmacy. Pharmacy and drug makeup positioning, but also in line with the actual needs of women friends, because every woman does not think her skin is perfect.

"Know My network is to help many women to solve their skin problems, but this is like Dragon Big Pharmacy, does not mean to know my net only sell medicine makeup products." What we want to do is to make many women friends do not have to go to Hong Kong, but also enjoy the value of crazy shopping authentic cosmetics experience. ”

At present, I know more than hundreds of net pharmaceutical products, daily orders reached thousands of, the monthly income reached tens of millions of yuan level.

The "Spring cover" on the Entrepreneurial Road

All along, the domestic entrepreneurial routine is basically: first copy the European and American models, and then transplanted to the domestic, and then a group of entrepreneurs influx, looking for investment, began to scuffle, continue to finance, continue to melee, eventually 1-2 of the survival, most of the dead.

Suhai more than 10 years of experience to make him understand that the entrepreneurial road to avoid impetuous, in order to victory. He believed in Buddhism and liked the book "When a monk encounters a diamond".

In Suhai's dream, the highest level is the main content of the story of "When a monk encounters a diamond": outwardly he is a successful entrepreneur in the industry; in fact, he is a wise man who learns to preach Buddhism. Buddhism allows him to resist all kinds of temptations and maintain a steady mentality on the entrepreneurial road.

"Three-point personnel, seven-day." Suhai said that the electric business enterprise must return to the essence of business. "We have always had a profit, whether it was a previous group purchase or a current one." The promotion mode is not all loss, just reduces the gross profit margin. E-commerce should be standard for business models. ”

Suhai said, know My network is not the pursuit of all-inclusive, but less and specialized, screening products. The future, will not be involved in other industries, mainly to more professional road development, based on the user's most fundamental appeal: to solve the vast number of female skin beauty problems.

It is worth mentioning that, compared with other products such as consumer goods, cosmetics are more easily shared by users, and small size for express. To this end, I know the network has and beautiful said SNS website cooperation, and on the mobile phone layout, will flow directly into the user's purchase behavior.

In the face of the current industry winter, Suhai forecast, next year, the cost of media advertising will decline, electric business enterprises gradually return to rationality. "Electronic commerce is long-distance running, next industry winter will continue, get the money, we mainly do backstage, practice good internal strength, finally to a customer to retain a customer, to calm the mentality of doing a good job." ”

In Suhai view, when the capital environment of chilly cold is coming, moderate "spring cover", practice good internal strength, is the enterprise benign development.