Know the Round Table: online education, how far is the future?

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[Core Tip] with the development of the Internet, with the bandwidth and interactive mode of the LEAP, update the form of educational innovation point where? What are the difficulties of online education? Should entrepreneurs choose to be pragmatic or to choose their ideals?

From 10 ago, "xx Secondary school" down the 56Kb dial-up network into the country's secondary school students home computer began, education has brought a new form and some crazy possibility. From the traditional classroom to a one-to-many, to the Family network classroom one-on-one, and then to the education community, in order to cultivate new and new humanity, we continue to explore the new form of education.

Internet education is not a new concept, its business and operational model has been relatively mature, with the Internet, especially the development of mobile Internet, as well as the network bandwidth and interactive mode of the leap, online education has changed, what is different from the traditional education? In this regard, it is known to have launched a theme: "Online education, How far is the future? Roundtable discussion, the online education practitioners and entrepreneurs are invited to share some thoughts and attempts on online education for the more concerned issues.

is online education selling products or selling services? How does online education balance the relationship between free and charge?

Multi-bass Network CEO Chen Guangtao:

The essence of education is service, and service is the most valuable core of education.

Education consists of three basic elements: teachers, students and teaching materials, which constitute the three vertices of the education triangle model, and three edges are the interactive flow of information between three points. As the picture shows, if you cut off the B side, then the teacher does not establish direct interaction with the student, instead, the students are provided with indirect interaction through homework and exercises. If you cut off a, the teacher has direct interaction with the students, but it is not responsible for the indirect interaction of the students after class exercises and so on; If you cut both A and B, then there's no interaction. , it is not a service, this so-called education has become a student to face the teaching materials of self-study behavior (I think the video of the course belongs to this category).

If an education company sells only teaching materials (including course videos), he should call himself "XX Education press", and only when an educational company provides interactive teacher service can it be called "xx school". The business models of these two types of companies are so different that the companies that have not figured this out are largely gone.

The value of the service is eternal, the Internet will make service more and more expensive, the content of the value of change, the Internet will make all the marginal cost of things free, spread is the king!

What will happen to the role of teachers in the online education industry? Will there be "Yao" in online education?

YY Education and Education Project Director Inyalan:

Based on this, the knowledge of the transfer of this piece is likely to appear big stars.

There are two forms of knowledge media: 1. Machines, digital way to provide "teaching information", now more common such as NetEase Open class, Khan College. 2. People, by people to provide "teaching information", such as in YY education million people's justice, million people take an examination of postgraduate courses, can achieve at the same time million people in a lecture.

For this class of teacher requirements relative to the line, may be higher, not only requires the academic level of cattle, more importantly, like stars, can be comfortable to face the camera, can aplomb in the network virtual environment, fully mobilize the students interest. More like a radio host who knows how to teach.

What can be done in real time classroom?

YY Education and Education Project Director Inyalan:

Will non-test education be a great opportunity for the future of online education?

New Oriental online VP Panchin

Non-exam-oriented education has a greater market in the United States, but is not currently the mainstream of face-to-face education or online education in China. In view of the great difference of social environment between China and America and the huge difference of people's demand level, the online education (or training) based on exam education will be the mainstream in the foreseeable time.

As a developing country in the primary stage of socialism, the relative social security system and the imperfect welfare system make our citizens ' sense of security very low, and the demand of survival and security needs occupy our dominant position at two levels. Related to this is that the employment of higher education has led our way of life.

corresponding to the field of education and training, that is to test high points, take the certificate into the necessities, in turn, whether face-to-face education or online education, whether for the Working group or for the large and middle school students groups, the test-related user groups are more, training institutions are more.

For the non-test-oriented education, the rough Division, in fact, there are utilitarian learning and interest (or knowledge) of the learning points. For example, management training classes, in fact, also belong to the utilitarian, but also more and job-related employment.

The rest is the interest of the non-test-oriented education, the market surface is very large, after all, everyone seems to have their own points of interest, but also for their interest to pay time or money. But the problem is that the individual's interest is very dispersed, and the level of interest is also different, willing to pay for it is not the same. This is like a long tail, Kong money to earn, but the cost of making this money is actually very high. At this stage, the interest for the Chinese people is not just need, test employment is just needed.

Of course, if compared with the traditional face-to-face education and online education, then the non-test education is indeed easier to achieve on the Internet platform, after all, the characteristics of the Internet is easier to meet the needs of the long tail, but only relative. The key to the future development of non-test education lies not in the online education itself, but in the development of Chinese society and the improvement of people's quality of life.

The above may belong to the narrow scope of online education, if the broad sense of online education, such as knowledge can also belong to online education. So in the broad sense of the scope of the non-test online education is a broad space, but this for the operator, but also need to explore a viable business model to ensure that their own sustainable development.

About the Round table: focus on getting traditional guests to talk about better events on the Internet. Each round Table invites 1 hosts and 4 ~ 6 guests with many years of experience in the industry to share their insights, deconstruction and sharing their exploration and insights.

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