Know your competitors

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

No matter what industry, in the present market there will be no large-scale monopoly, then, analysis of competitors is a very important part of business competition. For webmaster, the same is true. Before you build a station, you need to identify your website construction strategy and promote your strategy through a competitor detective. When the website operates, also must often pay attention to the industry change, the website cannot quo, adjusts the strategy in time to be victorious.

Today to share with you the site construction, how to analyze your competitors, from what aspects to see it?

1. Website Hardware Survey

The site domain name, the site's server information is not constantly changing.

The information in the domain name contains the domain name registration information, look at is the enterprise registration or individual registration, if the domain name registered in the country, a lot of Chinese information, in Google Search, may have available clues. Second, the domain name of the record, enterprise or personal record, time and record information. These are all public. Domain name registration time, renewal time and expiration time is also easy to find.

Web Server survey. Query server IP by Web site. Many of the corresponding online tools can view the site IP, as well as the same IP site inquiries. Looking at the speed of the server, some enterprise stations usually do not have their own servers, some network companies have their own stand-alone server, but generally also contains the company's other business sites. Do not omit any small details from the competitor's investigation.

2. Website Code Survey

Through the site source code can know a lot of information about the site, because I engaged in the search engine optimization work, I from the point of view of the site optimization to analyze competitors.

First, how does the Web site frame structure

A good site, its template framework is the first of its own special, will not use the popular CMS template or a lot of garbage station use of the template, the reason is very simple, let Baidu think your unique, spider access is the entire source code, not the human eye selected content, these are original way. The simplicity of the frame structure of the website is also very important point, search engine spider crawling unimpeded can let your website have a good collection quantity and weight. Recommend that you use div architecture to layout the site, spiders can easily crawl the layout of the site simple.

Second, the Web site connection settings

Site link structure is a very important site optimization, the competitor's link is static, the link structure is what kind of, for example, the competitor's link is www.www.xx/xx/xx/1.html, your link is set to www.www.xx/1.html, it will be much better than it. The settings of the site directory directly affect the structure of the link. The site directory can not be set too deep, spiders are too deep directory structure is not very friendly. If there is a link to English keywords, you can also add keywords to the link, this method in Google has effect.

Finally, focus on the competitor's content keyword layout

Keywords in the Web page distribution and occurrence frequency is how much, related keywords have what, the number of times is how many. Open the competitor website at least 10 content pages, statistics of the above information, you can quickly understand this information, but also for your site keyword settings provide a good reference.

3. Website External Information Survey

How to check the external information of the site, the simplest way is to query the site domain outside the chain, to see where the site links appear. The promotion method of the website and the promotion intensity is how big. Secondly, if it is an E-commerce site, you can search for information such as contact information, Web site name, etc.

The above is to investigate competitors need to understand the information, do not omit any point, more from different aspects to consider your opponents, they can give you direct inspiration. This article comes from the Breeze www.qfpaper.com, reprint please specify.