Knowing the future how to solve the financial problem with "knowledge" as the theme of the website

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Known as a very low-key company, but in a rare half a month ago held a media meeting, 2.5, this is the first time, obviously know ready.

It is known that 2.5 times since January 26, 2011, the invitation system has been maintained and audit system. At the end of 2011, it was known that registered users had grown from 200 to 200,000 in the beginning of the year, more than 400,000 registered users at the end of 2012, until the opening of the second half of 2012, and after the opening of the registration on March 20, 2013, the active users of the day had a significant growth in the short time, The user reached 600,000, the monthly active users reached 10 million, half a year to increase 10 times times, and continue to accelerate. The daily quality of the internal capacity, increased by 5 times times, equivalent to 2 news portals a day of update volume.

The number of users in the Internet is not a very large number, but the rate of growth is brutal and effective, just as the CEO Zhou Yuan proud of that, although the user is less, but the quality of users is one of the highest.

Through the organization of a series of activities, so that the core users of the industry in the loss rate from the birth has been kept below 17% of the low level, the new industry user growth rate is far greater than the lower loss rates. Through the efforts of the operation and long-term accumulation, we know that the industry has gradually formed a wide range of professional community, to choose an industry or professional, can be found in the near future active users.

It is also self-evident that the value brought to the user, in my knowledge of Timeline, many people are tirelessly sharing, answering all walks of life, all kinds of questions, and the existing answers to make their own value judgments. Their valued colleagues are constantly enjoying the value of others ' production.

Know also has become my following Wikipedia, Science squirrel will, shell network after another important source of Internet knowledge.

But the more you love them from the bottom of your heart, the more you worry about their future. Because the "knowledge" as the theme of the site has a problem of money.

Every year, Wikipedia has a hoarse desire for users and consortia to donate millions of of dollars to them to survive for a whole year. Although every year this donation will be surprised and not dangerous raise success, but there is always a sense of crisis, in case there is no donation next year what to do? Perhaps it was unfounded, and each time they raised a donation, they offered a few bucks.

Now that Wikipedia has become the world's 5th-largest web site, it can make money by selling ads on its website, and the founder of Wikipedia, Wales, refuses to do so. He insists on running the Wikimedia Foundation (Wikimedia Foundation) in the form of a non-profit charitable organization, relying on donations from around the world to "feed" wikipedia. Wales says:

Once we advertise, it can be expected that a large number of people will stop contributing to the entry or the article. Imagine if a reader opens Wikipedia's "coffee" article, the first thing to see is the Starbucks link, then the other non-commercial organizations will see us? Will we also be seen as a mission-focused charitable organization dedicated to bringing free knowledge to developing countries? How will our credibility be affected? And what is the impact of advertisers or advertising sellers on what we offer? Even a little partiality for these "customers" is highly dangerous.

Wikipedia's worries are there, and commercialization, although it can bring a lot of money, is insecure about "knowledge". Perhaps only from the media can be comfortable to accept the sponsorship of advertisers, but also integrity to maintain their virginity. In knowledge and commerce, Wikipedia has chosen the path of bitter days.

Similarly, in order to disseminate knowledge and exert the science of scientific squirrel will and shell nets also exist in these problems. Unlike Wikipedia, science squirrels and shell nets choose the for-profit model, but how to commercialize effectively, they are still groping.

Shell Network CEO, Science Squirrel will founder Ji in the APEC Youth Entrepreneurship Summit said:

Shell Network is a very young enterprise, not too lucrative, from the profit is still early. At present, it seems that the investors give enough money, so we will stick to it, we can also tell some interesting stories. ...... I didn't think of starting a business at all. Later, people told me that you do not rely on public welfare agencies to do, must rely on commercial enterprises, must do the Internet, must take the VC.

Ji's worries also exist that in China, there may not be too many well-meaning people and businesses willing to support a knowledge community for free, and perhaps their faithful believers are willing to help them, but the money needed to survive is huge. If you want to survive, you must take the commercial path, the man when self-improvement, daughter will become a female man.

It is not so much a comedy as a comedy balanced between ideals and reality; it is a tragedy, a tragedy of knowledge in China.

Know that sooner or later we will accept this tragedy.

How do you break it?

It seems that Zhou Yuan has been avoiding this question, whether it was a year ago that the answer was "how do you know where the team is coming from and how will the future be developed?" Or Huang in the answer to "know why do" know the daily? They all use gorgeous and inspirational language to describe the great and the value of knowing, but how to use "knowledge" to make money is still a problem that cannot be solved temporarily.

But it also raised a slogan at the media meeting, and it seemed to be the next step:

Be aware of ... is more than community.

Knowing that it is no longer just a community, long-term accumulation and exciting growth has made the whole team aware that it is appropriate to use all the power needed to make these high-quality information more widely disseminated. In the past, the whole product mechanism provided more is a discussion mechanism, an efficient connection mechanism, it also lacks a communication mechanism. Know whether a super printing machine can be provided, to spread every day in the knowledge produced, the first hand, the depth, the interesting content, to let any one serious voice, no longer be submerged.

So they made a known daily, which is known as the Super printing presses available. Huang said:

We have to make more people realize the great thing about this mechanism. We want to get more people to benefit from this great mechanism, and hopefully more people will be affected by it, and in the future we can participate in it in a variety of ways, existing or not.

I can feel the idea that knowing is a great product, and knowing what to do now is to continue to refine and develop this amazing product, and make this great product production place a great value. By that time, commercialization was not an annoying problem.

On Weibo and social networks, rumours and logos appear to be weak in the face of junk information and rumors, and netizens are desperately distrustful of "knowledge" when they thirst for it. In this environment, it is a challenge to know, but also a hope for the future.

May, the wind as the solution, easy to destroy.