Knowledge of website Planning

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Website planning is a systematic project .... Although most of the domestic enterprises and major Internet companies have not put the site planning to an important position. However, the importance of Web site planning is not to be, the current domestic more professional site planners are not many, some from the web designer to switch over, some from the network marketing personnel transformed, some from the internet industry analysts transformed. Overall, the site planners need to master more knowledge, and to use a forward-looking perspective of the problem, especially for companies engaged in the Internet industry, site planning work more important, because more involved in the site's strategic research and development direction. Corporate web site relatively, the planning division of the Internet economy to grasp this knowledge requirements are relatively small.

Sun Tzu's Art of War: "The Battle of the Man and the Temple is the winner, but also more;" Those who are not victorious in the battle are less than the temples. More than victory, less than victory, and the situation is not? I see it as a victory.

Therefore, the planning of a Web site production and even future development plays a key role. So, do you want to be an excellent website planner?

Generally speaking, the knowledge of website planning needs to include the following points:

1. Good copy writing ability

The idea is again good, the viewpoint is again novel, if cannot use the word very good expression, then will be a very regrettable matter. Copy writing ability is a planner's most basic quality requirements. So we must strengthen the exercise in this respect.

2. Familiar with the internet economy

Whether it is corporate websites or professional internet companies, to a certain extent, the need for the Internet economy has a certain degree of certainty. Perhaps the corporate web site requires a little bit of this. But if you are engaged in a purely internet business, such as WEB2.0, web media, wireless value-added, etc. Then must be deep rhyme the meaning of the Internet economy ... Because of the particularity of the Internet economy, any kind of new technology and even the introduction of the concept, can lead to the effect of volcanic eruptions, can set up a number of excellent websites, can also fall a large number of sites, so, as a bubble at the end of the people, planners must be cautious, Because the establishment of strategic direction and even the discussion of profit model is in the Internet economy has a deep grasp of the foundation ... If you don't understand this, then the site you are planning is a type without meat, without any challenge and development potential.

3. Have a certain basis for programming

Do not require a detailed understanding of the details of the website program design ... But the basic thing is to know ... This is conducive to communication with the technical department, while some of the functions of the site requirements also need to know some program design knowledge. For example, the underlying HTML language. Asp.asp.net at least know his working principles and basics ... The standard of the consortium ... Xml.ajax and so on.

For instance ....

If you don't know anything about xml+css. Then you certainly will not in the website plan to suggest the technical department according to the WC3 standard to carry on the design ....

If you don't know anything about Ajax. You don't know how to use Ajax in some places to achieve the humanized design you need ...

If you don't understand XML RSS. You will not know the need to provide RSS feed on the site for everyone to aggregate ...

4. Knowledge of Network Marketing

Website marketing to the importance of the site I think we all know ... Especially the importance of website promotion to a website ... The promotion of the website is not in the production of good after the need .... The promotion of the website should run through the whole process of the website development ... So you need to think about it at the planning stage. For example, the site's function is more humane. The design of the website is more conducive to the development of online network sales, Web site production process, to pay attention to the optimization of Web pages, the optimization of the structure of the site, as well as the key distribution, and so on ... The humanized design of the website belongs to the invisible marketing plan, certainly also very important.

5. Good analytical skills and logical thinking

Website planning, we can use 5 "W" to the site for a comprehensive thinking, site function positioning, profit model analysis, the purpose of the site positioning, although it is very subjective things, can not see, touch, but really all the important reference for the follow-up work, and the site function positioning, profit model analysis, The purpose of the website is to analyze the market economy of the same industry, including the whole market analysis, competitor analysis, and the S.W.O.T analysis of the enterprise. Macro-grasp the direction of development of the enterprise and the location of the entire site .... The analysis of the function and development direction of the website needs to be based on the objective data and the understanding of the Internet economy. The survey includes the age, behavioral characteristics, educational level, etc. of the website users. All these need strong analytical ability and logical thinking ability.

5. Good analytical skills and logical thinking

The website's column and the overall website style grasps, the website VI design and the Enterprise CI design combination all needs the website planning to have certain art Foundation, this also facilitates with the art to communicate.

Let's write here today ... Site planning of the various links are mutual influence, interaction ... I feel it is necessary to put the site design and site planning completely integrated to see ... This in the enterprise construction station this piece is particularly obvious, often do not plan to start production. And in the Internet enterprises relative to this piece has been enough attention, but the staffing and even training are very not in place ....

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