Koja: Corporate Bloggers with Blog marketing

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Why does the boss want to write a blog, the owner of the blog is divided into internal and external two aspects, the owner of the blog will be more focused on enterprise issues and enterprise construction, and external boss of the blog, will focus on corporate external PR. The most important thing is that the owner of the unique blog is the unique identity, the boss to face consumers and employees, the content of the blog is often considered to have insider color, but also has real-time and authenticity, through the establishment of the boss image, and then shape the brand or corporate image.

On behalf of celebrities: Pan Shiyi, he wrote a blog, click More than tens of millions, through the blog, won his important position in the real estate circle, CCTV said: "Pan Shiyi is not the richest, his company is not the largest, but he and his Soho China is definitely the most eye-catching. Pan Shiyi, through his blog, molded the image of his success in the industry, and a man who worked around Pan Shiyi said, "You may not like him, but you cannot fail to acknowledge his success; You may think his house is a mess, but you can't admit that he sold it." Pan Shiyi's blog is currently ranked number one in the real estate sector, becoming a typical case of successful blog marketing.

Pan Shiyi aims to be simple, by packaging personal brands, promoting corporate and product branding, building brand impressions among netizens, and then boosting the sales and prices of his house. What can we learn from Pan Shiyi blog marketing? For entrepreneurs, entrepreneurs should have an open mind can run their own brand, and the management of their own blog can add points to your brand, and the key point, the enterprise needs to communicate with consumers, a more information officer, for example, Soho House What the problem, this time Pan Shiyi blog can be released at once, do not have to open a conference. Another enterprise to the importance of the blog, we must pay attention to negative news on the blog, a blog news will often bring tens of thousands of, hundreds of thousands of or even millions of clicks, this time to your brand lethality is very powerful.

Out of inertia thinking, pondering the inspiration of Pan Shiyi. Entrepreneur Brand is an important part of enterprise brand. It is better to spread the cost and effectiveness of the entrepreneur brand than to communicate the enterprise and product brand.

Article from: Koja blog (www.31318186.com), reprint please keep. Network Promotion Experience Exchange Group: 63950982 welcome everyone to talk about network promotion and marketing.