Konde: New suffix lets. com and. cn Domain Value Rise

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At the 41st Session of ICANN (Singapore) in June 2011, the Internet name and number distribution Agency (ICANN) approved the adoption of a new top-level domain name extension program, which will accept applications for new top-level domain names from January 12 to April 12 next year, breaking. com,. org,. NET, such as 22 kinds of top-level domain name pattern, the future will have more new suffix in the Internet open, enterprises will also expand the series of application measures and even the new suffix scramble, the future of the Internet domain name Big pattern unavoidably another wind, in the foreseeable circumstances, a variety of suffixes open to the domain name industry, How will the Internet industry affect it?

To this end, the China Information Channel (news.ename.cn) interviewed the Chinese CEO Konde:

ENAME Editor: ICANN will accept new suffixes in 2012 for businesses and other organizations to apply for any language, But a new suffix of the application fee of 185,000 U.S. knives, a year must be nearly 100,000 U.S. dollars in maintenance and technical fees, 10 years down, plus other expenses accumulated down to more than 2 million U.S. dollars, this price will become the threshold for the new suffix and future operating burden?

Konde: The cost of hundreds of thousands of dollars per year, for ordinary registrars or agents must be a large amount of money, so I always feel that the new suffix is owned by their own large platform, large web site of the Internet company's special products, rather than the traditional registrar of the new means of profit.

ENAME Editor: In addition to fees, the application of the domain name will also be the rationality of the approval of the key, the Chinese enterprises to apply what suffix, will be more easily approved?

Konde: Yes, there must be a good reason to prove that this suffix will give the internet a great development. This is very important in the application process. Chinese companies may consider applying for a suffix related to their business, rather than their own brand name. For example, Aigo is not good, it should be. mp3 mp4.

ENAME Editor: Since the release of the news, many of our companies have been interested in the new domain suffix, such as the Patriot Program. Aigo, Tencent, Sina, Weibo and other such large internet companies will also join the application of the army, such as. Sina, Weibo,. Tencent, Do you think this is necessary?

Konde: Very likely, and very necessary. Because Sina, Tencent has its own big platform and many products, and users in billion, fully capable and necessary to apply for the relevant brand or other product domain name, and micro Bo this emerging in the domestic model, and the next ten years will also have a good situation, micro-blog related products and applications will be more and more, This is necessary to take the new suffix domain name, such as Weibo, will be more conducive to the development of micro-blogging industry.

ename Editor: New suffix Open application, there may be a new round of enterprise Domain name suffix War, in this case will not be conducive to the development of domain name industry? If two companies apply for the same new suffix, how can they be more competitive? The opening of more suffixes is bound to trigger a large number of companies to register to protect their brand name , do you think this is a good thing or a bad thing?

Konde: The impact on the domain name industry is positive, such as the value of the traditional mainstream suffix will still rise. Just said, the application, operation and maintenance costs is a big threshold, the international, English word suffix may be fierce competition, such as:. Web,. Email, but most of the domestic may be mainly pinyin, so not necessarily how much competition. Basically most companies will apply for their own brand or products related to the new suffix, which is good for large enterprises, but for small businesses, such as cost, operation and other issues will become their brand name to keep the registration threshold.

ENAME Editor: Domain enthusiasts and investors will also start to be not calm?

Konde: Big can not panic, before the COM, CN still has a high value, and will certainly follow the application of personalized domain name, investors can be appropriate to suck in the low:

Ename EDIT: Do you have any plans for the new suffix open application?

Konde: Easy name will always stand on the user's point of view, if the user needs, we can consider the proxy has been applied to the suffix, but we do not generally apply.

Conclusion: The acceptance and approval of the new suffix in 2012 is bound to affect the entire Internet domain name pattern, the high cost of the domain name is not suitable for the traditional registration of the new means of profit, the new domain name will be more conducive to have a large platform, large portal Internet companies, large enterprises are very necessary to apply for their own brand or the appropriate new suffix. For China's domain name investors, the new suffix for. The impact of domain names, such as COM,. cn, is inevitable, but the impact is not negative, but the relevant. com and. CN and other domain values will rise with the application of new domain name, the future of many kinds of Internet domain name should be a coexistence, mutual win, optimistic right-hand relationship.