Koo: I started with "naked" undertaking

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Love to determine the direction of entrepreneurship

Q: When you do video at home is not very optimistic, how can you identify and always adhere to it?

Koo: When I left Sohu in 2005, I didn't really say exactly what to do, I knew I was going to travel around the world, and then I went to New York to accompany my wife to study. A lot of websites were being tested, and Hulu, Netflix and YouTube were still on the test in July or August 2005. Then I saw a lot of movies and TV dramas that had no time to watch, and a few seasons of "24 hours" and "Prison Break".

Later, whether from product form, technology (bandwidth to a critical point) including content (domestic is 2005 "Super Girl", a multiple-screen content form), vaguely feel this time to. 2005 on the creation of a network, was "naked", no products, no technology, no office, there is no object things, is a general direction.

Then start to spend a few months exploring. Even considering acquiring peer-to-peer technology companies and talking about joint ventures with some of the most powerful content-producing companies at the time, the contracts were signed, meaning a similar and interactive reality show. But when you don't have a platform, it's particularly difficult to talk to the TV station, albeit with money and an experienced team. At that time Han are partners, but also with the "Super Girl" of the original class, so good conditions and satellite TV talk is difficult. and Hubei TV talk about the difficulty is like pulling teeth, the final condition is really unacceptable to give up.

Q: So, how are you sure you want to do the video site?

Koo: Talk to the TV station. On their own to do the internet on-demand video site, then positioned as micro-video, short-sighted frequency, then micro-bo, micro-letter has not been called micro-video, borrowed the king of the "V", is also borrowed Victor Koo "V".

December 21, 2006 in Beijing, when the domain name Yokoo, only in Beijing and Tianjin can see, the whole country is still not good, we did a Taiwan video site can not do things, is to build their own video distribution system, a station a station across the country run, the national network through six months time to establish. December 21, 2006 launched the official Youku.

Q: What are some of the difficulties in the development of the node, you are particularly impressed, how to overcome?

Koo: The first year is particularly difficult, with the satellite TV negotiations, including three models inside the choice of what to do first, and then found that the other two roads are bottlenecks, see this road, although difficult, the domestic people began to do. Tudou was online on April 15, 2005, when it was a podcast (video sharing) website. There is also a website called 56 nets, when potatoes are the first, potatoes the most advanced.

When we started Youku in 2006, Google's business story of 1.65 billion dollars to buy YouTube sparked the new Denver dream of the Chinese Internet, when 300 video sites had sprung up. The way we started it was a little different from YouTube, we built it, not outsourced it. We have long been positioned as a video site, in addition to video sharing, began to do the cooperation of television stations, with many television stations, including Beijing Television and Shanghai Television, 2006 began to talk with them about cooperation. Including the Sino-film Cooperation, film production company's cooperation. By 2007, it began to be a guest, a year and a half.

Q: In fact, it is also stones, how to think very firm?

Koo: First of all, personal hobbies, like, like to keep thinking about, do not stop to do, watching film and television entertainment, including video pictures, this is the common characteristics of our team, our team has a lot of film fans. I am interested in a wide range, more like nature, love to see "National Geographic", "explorer", "Underwater World" these things.

Stick to the deep experience

Q: The experience of the video APP terminal is very important. When did you do it?

Koo: This piece we started in 2009 years, in terms of strategy, Youku and potatoes are not the same, Youku charge app, the potato is a comparison of the operator this piece. Now, in the 4G era, the potato strategy has been a great help to the company. My other point of view is that from the user's point of view, multiple screens of the cross screen product experience is very important, everyone has multiple screens, in different scenarios to switch different screens to do intimate service.

Q: I hear you're too busy to experience it by the end of the week?

Koo: I'm a video fan myself. From Monday to Friday they were dealing with n individuals and sometimes watching videos on weekends. So technicians are jittery on weekends. As a user spit slot useless, I spit is someone to listen to, and immediately changed, this is a welfare.

I'm a video user experience expert on weekends. Starting from middle school, I wrote film reviews, TV reviews, music reviews, etc. I was very familiar with the singers, directors and actors who were hit by the film and television music at that time, and I could recite them, even their gossip. Therefore, I do video is a gene, especially like. Of course, this thing most people like, but I not only like to see, I like to collect, to ponder, to express opinions, everyone PK.

Q: Did you write something directly online or did you amuse yourself?

Koo: There was no internet, but I would write, I would comment, I would talk to someone at the dinner table. I read a lot of this book, "Entertainment Weekly" is a must read, from beginning to end all the kind of reading. The latest movies should look at what should not be seen, many friends around me will ask me.

I am a simple person, the family basically don't have too many worries. The one thing I often say is, "do what you like." Another favorite thing to do is to travel. If I did not do video site, a few years earlier I will do tourism site, in Sohu thought, Ctrip just came out at that time, "Ah, travel site, too excited!" At that time joked that should change jobs, from Beijing to move to Shanghai.

Enjoy a good Weekend

Q: Now I seem to have a lot of candidates. Part of the company's optimization?

Koo: part of the optimization. The fittest in the Internet company, the different stage Rengeyouzhi, this is very normal. We should say that the average wastage rate is lower than the industry average. Of course, the first year of the merger is more normal than our previous history, and the merger is bound to have more flow, which I think is normal. Sometimes a little flow is not good, of course, too much flow is not good, to grasp a suitable degree.

Q: You used to like sports and play tennis, do you have any exercise now?

Koo: I used to go to the park, and now it's foggy. In Beijing Sometimes you exercise, really do not know is to give health bonus points or minus points, foggy day too serious.

Q: Which countries did you love to travel most in the past?

Koo: It's a lot of business now. General holiday only to go out, National Day, Spring Festival, labor, these long vacation can go, but often with family. Now my child is young, basically he thinks where the fun we go. For example, many zoos in Singapore, Underwater World, Science and Technology museum, choose that place to go.

I personally like to explore, the most favorite Peru, New Zealand, South Africa. You really have to have enough time to enjoy yourself in this place. You work in a state of mind is often with the family vacation, to Sanya small play this is a direction, is a sea rest direction. The other is to find a lot of good public facilities in the city, zoos, science and Technology museum, with children to go.

Q: I heard that your working days and holidays are more open.

Koo: A person's work, life and family, or have a certain amount of space and time. I like to experience the products at home on weekends, on the internet, sending emails, at the same time with the family, can take care of, and children play a game, if he went to read books or see "Antenna baby", you go to see the American drama, see the Micro-film, to spit slot, comment comments, quite enjoyable, this is a good day for the weekend.

Q: The company is like "living space" these are very humane, this is your idea?

Koo: I said that in the afternoon of Friday, the staff would be massaged, relaxed and provided with fruit every day. The oneness we put forward in 2005 is the sharing of culture. All Mister's offices are open. Have no separate office of their own.

Other companies mister Many are themselves a big office, very luxurious, which is also a style. We like culture is what I'm doing there, so big a room, just stay with yourself. I usually go to the office on Wednesdays and Fridays, but Monday and Tuesday are all kinds of meeting, sometimes, 周三、四, five, and one day out there.