Korea 43% Film can return this profit, what cheats behind?

Influenced by the 2008 global "financial crisis", the Korean film was once faded, as the economic situation improved, the Korean film industry struggled out of the trough, and showed a rapid revival of the trend, of which, the Sino-Korean co-production film became a trend. South Korea in the type creation, the cultural expression, the industrial development and so on many aspects all can the good transformation, has provided the valuable reference experience for the current Chinese film art and the industry development.
South Korea's widely acclaimed film Last year: "The Treasure League" "The Gift of Room 7th" "Secret and Great", they have a common feature-comedy elements, "Snow country Train" is the Korean filmmakers and the United States and Europe filmmakers cooperation important attempt.

Min 2014 Years CCTV Spring Festival Gala, "You from the Stars" popular in China, "Snow country Train" landed in the Chinese hospital line ... This year, the "Korean stream" has again become a topic of concern to Chinese film people.

At the same time, China and South Korea are increasingly becoming an important trend of film development, in this context, the 21st annual Beijing University Students Film Festival organizing Committee and the Korean Cultural Institute in China, South Korea CJ Co., Ltd., specially planned to hold "business type and cultural expression-Korean film exhibition and Academic Symposium", Through a variety of Sino-Korean film Culture Cooperation and exchange, the establishment of Korean film and Chinese youth film viewers bridge between the two sides of the industry experts and scholars attended the seminar.

43% Films can return this profit

As we all know, the Korean film market is completely open, local movies and foreign films, especially Hollywood movies with the same competition. Only 5 of the top 20 films in South Korea's domestic box office last year were foreign films, and only one of the top 10 was a foreign film in "Iron Man 3", and local films firmly controlled the dominance of the market, a rare achievement. Kang, a professor of film at Kyung University's College of Art, said: "Last year, the Korean film Total box office was 8 billion yuan, South Korea movie box office accounted for the total of 60%, screen number reached 2180, cinemas more than 300."

A total of 1053 films, 207 Korean films, 846 foreign films, Hollywood films accounted for 35% of the total number of foreign films, Chinese film accounted for 0.5%, the average of each film production and publicity cost of the RMB 30 million yuan, 43% of the film can return this profit. The box office is ranked number one is "7th Room gift", the box office is 450 million yuan, the 20th box office is 150 million yuan, the top 20 movie box office gap is not big. CJ and other four companies produced films can achieve 70% of the market share, so the Korean film market is dominated by large factories. ”

"Professor" Fire is not accidental

The participants believe that the "Professor" of the fire is not accidental, the actor has been a big highlight of Korean films, Kim Soo and Min's popularity is also the audience of this mentality. As early as 2000, the Beijing Film Academy held a large-scale Korean film festival, according to the film Festival planners, Yin Chengqui, a professor at Beijing Normal University, Zhang Yimou said after watching a movie starring Shen Ban, "I would like to talk to Shen Galaxy, her acting is too natural, with her cooperation, I will certainly be able to make the most beautiful film in my career." ”

In addition to the charisma of the actors, the rapid growth of Korean films has benefited from its precise type positioning and good industrial production. Mention the Korean film, the audience will first think of love comedy, horror film, Spy war drama, these types are in the hearts of the audience left a deeper imprint.

Kang said: "Korean genre film originated in the 50 's, in the 60 's generation of" Spring Incense "" Man Eating Mother "" Moonlight Common Cemetery "and several other masterpiece," Spring Incense "equivalent to the Korean version of the West Chamber, is a love film; About the rise of feminism and the conflict between the male doctrine, "the Moonlight of the Common Cemetery" is a horror film.

After more than half a century of development, Korean films have formed a family ethics film, science fiction films, costume films, action films, political films, horror films, disaster films, spy films and other more mature types, and the types began to mix; These types of films are generally of high quality, and entertaining and personal expression can be taken into account, Like Bong-ho is a typical example of the Korean political film can reflect some of the political problems in South Korea, while the Korean film is trying to transcend the local pursuit of the universality of cultural values; Finally, the Korean film grading system is also the driving force of genre films. ”

Comedy fun is an important element

In spite of the variety of Korean films, Zhou Anhua, a professor of drama and film Arts at Nanjing University, sees comedy as the core element of all its genre films. "You from the Stars," the heroine June in "My Savage girlfriend" for the vast number of Chinese audiences, and then South Korea photographed a batch of "my Savage" series.

Zhou Anhua said: "The Korean comedy movie from the early" my Savage Girlfriend "" The principle of accosted "these love-sawing game, developed to the present multiple types of mixing situation, such as the" Secret and great "this Cold War drama, a change of cold tone, full of comedy fun;" The Treasure League "is a crime comedy," The Gift of room 7th " Pathos is also supported by the comedy language. The three films, which were popular in South Korea in the 2013, were blended by a single type to multiple types. ”

types are representations, emotions are the core

Genre film reflects the type behind the culture and emotion, a mention of westerns, people will think of American cowboy pioneering spirit, a martial arts film, will think of "great man, country" feelings. It can be said that the type is the representation, the emotion is the kernel.

Fan, a lecturer in the Department of Literature at Beijing Film Academy, believes that the core emotions of Korean films are more culturally meaningful than their genre. Fan said: "Korean films in fact, like Westerns, martial arts films that can represent the core types of their culture." South Korea has made a sequel to the Hong Kong film "Jing Wu", Looking for a starring actor like Bruce Lee and fighting in the Tang costume.

Now the Korean genre may still be in such a state of imitation. But the emotions in these types of films are different from those of other countries, like the ' hate ' in Kim movies. And the popularity of comedy and horror films, also explained that in the drama can not express those repressed feelings, precisely through such a smile or the effect of shock to obtain alternative satisfaction, especially in horror films often appear in the plot of Revenge of women, showing the rebellion of feminism on the male-power society, the new 2013 new "Live Horror" Also reflects the unfair problem in Korean society. These may be the value of Korean film genre. ”

The most attractive market in China

In recent years, with the "dangerous relationship" "breakup contract" "Pen fairy" "Late autumn", such as the release of a group of films, so that China and South Korea into a new stage, which has the success of the concept of the film remake, such as "pen fairy", but also the use of its original plot, such as the "breakup Contract", and the two sides of the process of cooperation between the producers are more in-depth.

Korea Film Revitalization Committee Policy Research department policy investigation team leader Parkhi said: "When the breakup contract," the Chinese proposed that we should modify the plot moderately, because in China, both sexes break up, the man will be more harm, and even tears. And to add some romantic elements, let the audience laugh before crying. ”

Parkhi also called for greater cooperation between the two sides, she said: "South Korea is limited by market domestic demand, the desire for the Chinese market, cooperation between the two sides also conducive to the diversity of the Chinese market, and we also have to consider joint entry into third countries, for other ways of film cooperation." ”