Korea all exposure established strategy: to become the internet fashion brand incubator platform

Absrtact: June 5 News, recently, Korean clothing House CEO Chong in micro bo exposure of the Korean group's established strategy is to become the Internet fashion brand incubator platform. It is reported that since 2012, Han has begun to lay out the layout of many brand strategy, Han clothing from the simple line

June 5 News, recently, Korean clothing House CEO Chong in micro-blog exposure to the Korean group's established strategy is to become "internet fashion brand incubator platform."

It is reported that since 2012, Han has begun to lay the layout of many brand strategy, Han clothing homes from the simple online brand began to be able to constantly nurture the brand of the platform-oriented enterprises change.

This time, Chong revealed that the promotion of "Internet fashion brand incubator platform" strategy Department is "general manager" subordinate "brand planning Group." The department is responsible for four specific tasks: Market research, brand name reserve, new brand promotion and new brand incubation.

Chong explained that market research is mainly to carry out a variety of data collection and collation, brand name Reserve refers to the pre-registered brand name. The promotion and incubation of new brands is mainly to coordinate the creation of new brands and the coordination of new brands in the early stages.

It is understood that the men's brand AMH is a development of a good son brand. Chong said AMH this year's development goal is to become the Internet menswear sales first, and this sales ranking is not just a platform for the cat. Han clothing homes this year in men's and women's two large categories to be ranked first category. 2015, Han will also be the layout of the main category of children's clothing, I hope that the Internet brand in Korea's children's clothing brand at least into the top three of the industry, hoping to be ranked first.