Korea e-Commerce tour-Visit Korea topb2c/c2c

Accredited by the company to the global network to buy the highest penetration of the country South Korea survey E-commerce, after returning to deep feelings, write to share with you. On the one hand, because of the company's travel expenses business travel, but also take into account the Korean E-commerce Business Trust, not to write too thin to disclose too much data, on the other hand, 10 days of time is inevitable sweeping, but also please the reader understanding.

The development of Korean online shopping

1. Korean Online shopping development history:

In June 1996, Interpark (the No.1) on behalf of the South Korean online shopping began, after Lotte, New World and other large groups have entered, in the next 4 years, Korean online retail companies are integrated consumer

Mainly, until 2000, the emergence of vertical and Consumer-to-consumer, is seen as the rapid development of Korean online shopping outbreak point. In 2004, Gmarket (Consumer-to-consumer no.1,2009) and auction (Consumer-to-consumer no.2,2004 Year by ebay) were active, laying the foundation for the Consumer-to-consumer to overtake and overwhelm the buyer. In 2009, ebay acquired Gmarket, which accounted for more than 80% per cent of the Korean Consumer-to-consumer market.

2. Current Korean E-commerce market Overview:

Market Size/Growth rate: 2009 will reach 100 billion yuan RMB, the growth rate is 16% (far above the line).

NET purchase/Net purchase penetration: South Korea's population of 48 million people, the number of netizens 34 million people, network coverage of 75%, online shopping 24 million people/accounted for the 70% users

Online shopping accounted for the total retail sales of the proportion: 12%, Korea's second largest commodity distribution channels

Mobile payment: Mobile payment accounted for online shopping payment of 5%, and is on the rise, but mobile phone payment is limited to small, mainly books and audio-visual and booking.

3. The Korean Government's tax policy on electronic commerce:

The 1998 Asian financial crisis, South Korea due to the special economic structure into an economic crisis, business closures, unemployment higher. The government has started to encourage companies and individuals to start businesses online, E-commerce, and many housewives have started to build personal shop, the government of the online store in the licensing and tax management LAX. 2006 ago Consumer-to-consumer and China, the same tax evasion is serious, 2006 Korea National Tax Office began to Consumer-to-consumer Levy, demand Consumer-to-consumer platform to sell every item sold by the seller deduction 10% tax, and the 06 before the tax one-time payment. At present, both the Consumer-to-consumer and the sales of goods are to pay 10% value-added tax, b2c/c2c enterprises themselves to pay 10% of the business tax. (pigs fatten up and kill, kill a ruthless, Taobao careful, hehe)

4. The Korean business of the Enterprise consists of:

Most of Korea's web sites are made by traditional companies, top 10 of the company in addition to the No.1 Interpark and No.2 Dnshop, the rear is not a department store is the TV shopping, such as No.4,no.5 and No.9 is South Korea's most famous department store group Lotte, New World and love quiet; no3,no.6,no.7 and No.8 are Korea's famous TV shopping, Korea basic every TV shopping Have their own business-to-consumer and DM.

Brief introduction of Korea Electric Business Company:

1. Linkprice:

Enterprise Nature: Alliance

Set up Time/background: 2000, KOREANCLCK (Internet Research Institute, similar to the domestic Eric/Inau)

Independent, the first of the four major South Korean alliances, China's subsidiary, Linktech (led by Kurt)

Number of employees: 50 people turnover: 1 billion yuan RMB

Charge mode: CPS (80%)/CPA (from)/CPC (10%), 80% revenue from B2C/C2C

2. Rankey:

Enterprise Nature: Internet Research

Established time/background: 2000, own funds, similar to the domestic iris/easy to view

Number of employees: 40 people (China, Japan and Korea) turnover: 15 million yuan RMB

Charging mode: Project research, Standard report

3. Adweb:

Business Nature: Shopping website Management Consulting

Set up Time/background: 2004, own funds, similar to the domestic dragon extension

Number of employees: 50 people turnover: 30 million yuan RMB

Charging mode: project planning, strategy development

4. Gmarket:

Enterprise Nature: Consumer-to-consumer No.1

Set up Time/background: 2000, Interpark subsidiary, purchased by ebay in 2009

Number of employees: 620 people turnover: 20 billion yuan RMB

Charging mode: 8%-12% of merchandise sales and advertising revenue, each accounted for half

5 11ST:

Enterprise Nature: Consumer-to-consumer No.3

Set up Time/background: 2008, SK EADS subsidiary

Number of employees: 350 people