Korea software industry abandoned criticism: talent-oriented game and website

August 2, according to the disclosure, Samsung Electronics this year's investment scale will be higher than planned. The company's IR (investor-related) leader, Li Jinghen, posted its second-quarter results on July 30, "with investment in new industries such as OLED to be increased this year, the scale of equipment investment is likely to be higher than the previous plan's 18 trillion won (15.2 billion US dollars)", "Although the global economy is still unstable, But in order to seize the future growth fundamentals and opportunities, we decided to engage in aggressive investment ", especially" we will be in the semiconductor and LCD areas of technological advantage as a weapon to dominate the market. "　　Samsung Electronics announced in May this year, the company plans to invest 18 trillion won in equipment investment and 8 trillion won research and development (R&D) investment, a total of 26 trillion won, the annual investment will record the highest. On the same day, the company released its second-quarter results and said that in terms of equipment investment, it included a 5.1 trillion won in the second quarter, with a total investment of 9.2 trillion won in the first half. The figure reached 51% of the planned investment of 18 trillion won this year.　　Li expected "Although the third quarter for the trade season, but due to the European financial crisis and other factors, the global demand has decreased, and further intensified competition, which makes market conditions into a dilemma." Samsung Electronics released its second-quarter results, with sales of 37.89 trillion won (32 billion USD, About 216.769 billion yuan, operating profit of 5.01 trillion won (about 28.662 billion yuan), this is the best quarterly results in history, and the first time in South Korea opened a quarterly operating profit of 5 trillion won the era.　　In addition, the company's first half of the total sales reached 72.53 trillion won, operating profit of 9.42 trillion won, this year is likely to open the annual operating profit of 20 trillion won the era, which has aroused widespread concern. On the day of the business performance, semiconductor and LCD and other parts of the performance showed a better situation. Compared with the same period in 2009, semiconductor operating profit jumped nearly 9 times times, to 2.94 trillion won. Mobile phones, television and other products due to the continued increase in global price competition led to declining operating profit.　　Compared with the same period in 2009, although the number of mobile phone sales increased by 22% to 63.8 million, but sales fell 4%, 8.78 trillion won, operating profit also reduced by 36%, 630 billion won. If the performance of the second half is to be improved, the promotion of the manufacturing sector will need to be enhanced. In particular, the hot smartphone, because of global competition, the field is very sad. In terms of the second-quarter results of global information and communications companies, companies that are lagging behind smart-phones are all underperforming. Nokia, the world's largest handset-maker, and third-place LG Electronics have fallen in the absence of a smartphone strategy. Instead, Apple, Sony Ericsson and Motorola, which wrote the iphone myth, haveGood performance.　　Li Jiagen, a IBK investment securities research Commissioner, predicts that "the third quarter is the golden age of mobile phone sales, combined with Samsung Galaxy S (Galaxy-s) Smartphones for high-priced products, which could play a big role in Samsung's electronics performance." South Korea's central Daily News media review: Samsung Electronics's unease the company that people care about recently is of course Apple. The Apple market reacted very hot. Apple's share price grew almost one times last year, with the market value exceeding Microsoft's (MS) company. The value of Apple is twice times that of Samsung Electronics, more than 200 billion dollars. Apple is writing the myth of Ipod-iphone-ipad's triple hop.　　Although only from the actual performance, Samsung Electronics is no less than the sales of Apple's twice times, operating profits are much higher, but the price of Samsung Electronics has been stalled. Few companies can match the hardware of Samsung Electronics in mobile phones or home appliances. Samsung Electronics core Products semiconductor or liquid crystal display (LCD) are ranked first in the world. Its design is not inferior to any enterprise. The new product Galaxy S (GALAXY-S) has successfully become the product of the iphone, but the market is unresponsive to software. Samsung Electronics does not have its own core software and people are skeptical about whether it can adapt to future trends.　　Apple can bring the impact, but also because of its superior software competitiveness. Samsung is incredibly envious of the iphone's platform--ios and Google's Android. Samsung has recently been keen on the selection of software talent, and has also acquired the development of computer operating system (OS) Tmaxcore through the Samsung SDS. But Samsung often laments that "software professionals are too biased on games and websites." The advanced talent for developing the operating system is almost extinct. " Luckily, Galaxy S is free to use Google's Android. But I don't know when Google will change its mind, and maybe Google will send out an expensive bill or bully, making it possible for all smartphones to use Google's platform.　　The situation of Samsung is disturbed by party B. Smartphones are just the beginning. The same is true of smart TVs and smart cars that international companies stare at. Core software will determine the fate of the enterprise, if you can not own excellent software, it can only be scary. Samsung or LG may suddenly be relegated to outsourcing companies for foreign companies one morning. Of course, the lack of talent in the software sector is not just South Korea's own problem, but all but the United States have such a distress.　　Because the world's outstanding software professionals are pursuing good treatment and went to the United States. South Korea's past mistakes have made her heart ache. In 2000, the University of Seoul, KAIST, and the Engineering University of Pune (Postech) were more popular in computer science than the college, which produced more than 300 professionals a year. What about now? In a word, it is left in the cold. After graduating from college, they went to the contract enterprise to carry out 3D business.。 Even big companies that say "no" will have to look for talent from abroad, and the misconception that software is free is ingrained. NHN, NCsoft, etc. just can't stand this kind of atmosphere jump out to set up a typical venture capital company representative.　　So the result, of course, is that the University of Seoul has not been able to recruit people for 6 consecutive years, and the three universities have also reduced their computer talent to 100. Kim, a professor of computer science at the University of Seoul, said: "There are not many areas where software can be controlled by a handful of talented people." "Areas like the operating system do not require a lot of talent, as long as 30 to 50 of the elite to produce." "A person with a good head, a high level of education and a wealth of experience can do such a job," explains Prof King. "Apple, Microsoft and Oracle have 10 talents to feed 100,000 people, many of them from the past in Korea." But in Korean society, the predecessors told the younger generation "to eat with the software."　　Don't come to our company. " South Korea's software industry has been abandoned. This is self-inflicted. Because of this mistake, South Korea is bound to endure difficulties in the next 6-7 years. If you want to compete in smartphones, smart TVs and smart cars, there is no other way. From now on, we must create the myth of success. Only by the emergence of good software to make a lot of money people can produce a virtuous circle. Do not want high-quality software without good people. If there is no software to rely on, can not adapt to the future trend.　　Samsung's actual performance is the highest in history, but the expression of G.S., the Samsung Electronics representative, has been unclear. Software market share is only 1% in the crisis of "it Korea" Korean enterprises market share is 49.2% and 1% (2008). The former is a semiconductor, and the latter is software.　　These two figures reflect the current situation of Korean companies. Worldwide semiconductors have a market size of 37.5 billion dollars (about 44.5 trillion won), while the software sector reaches 276.6 billion dollars (about 328.32 trillion won). Experts said: "Open the iphone, can find a lot of Samsung Electronics and other South Korean companies, but most of the profits were made by the iphone." "Mobile phones are easy to think of as a kind of hardware. But we should take a look at the ratio of hardware to software in a mobile phone. On a 2006-year basis, the proportion of software in a mobile phone accounts for 54%, compared with 80% for smartphones. In addition, the proportion of software in automobiles has reached about half.　　In other words, the software has already started to dominate the hardware. This shows the crisis of it power Korea. "Consumers are not satisfied with the functionality of the product, but they want to use the iphone's apps," says Shendonglie, director of information and communications at Sungkyunkwan University, "but no one in Korea can make attractive apps." The problem is talent. Samsung Electronics employs thousands of software experts in India, according to industry statistics. And the famous universities in KoreaStudents do not want to study software, and only software professionals are more willing to join the portal and gaming enterprises. "It's already too late to go to graduate school," says Shendonglie, director of the department. Must be cultivated since childhood. We're too late. "America's prestigious universities have long begun to act quickly.　　20 universities in the United States, such as Carnegie Mellon University (Carnegie Mellon) and Georgia Institute of Technology (Georgia Cato of Marvell), have now set up software professional single academies. The major program of training software talents should be formulated a big plan to cultivate software talents it is said that one out of 4 young people is in a state of "de facto unemployment". That figure includes the number of students who failed to participate in economic activity for a variety of reasons, three times times the official rate of youth unemployment (8.3%). Despite the recovery in the employment market, the problem of "youth unemployment" seems difficult to solve. The school operating system, which failed to reflect the high vision of youth and the manpower needs of the industry, is considered to be the main cause of this phenomenon.　　In this way, although the young people shouted no job, the opposite small and medium-sized enterprises but there are 210,000 of people's labor shortage. "The difficulty in finding a job" is not only the problem of small and medium-sized enterprises. Korea's future depends on the software to eat, but the big enterprises are not recruit software talent and unprepared. Samsung only needs 30,000 software research talent, but South Korea can supplement the gap of only 18,000 people, the rest are to be recruited from abroad.　　Because South Korean students do not want to learn software, they say "tired, no prospects", even the famous University of Computer science department are recruit dissatisfied people. The problem is that the country's domestic ethos has been flouted. Now, the software will replace the hardware to become a national economic growth momentum, which is already very obvious, the need for a landmark change. First of all, we should change the industry's treatment of talents. A handful of big companies, like Apple, do not rely on 10 people to feed 100,000 people? Universities should also strive to provide the necessary talent for the enterprise.　　The University of Sungkyunkwan will set up the Department of Software Science from next year and offer exceptional conditions such as scholarships and living expenses, which will be a model. The response at the national level is also necessary. China has launched the so-called "thousand-man Plan", which will attract overseas talents in the scientific, technical and financial fields of the country's economic development in the next 10 years. The Chinese government not only provides huge subsidies, but also offers housing, health care and education concessions, and also provides special summer places in Beidaihe, a convalescent place for party and government cadres, attracting 100,000 talents in just 2009 years. But the talented people who have been attracted to South Korea are very quick to leave because of poor living conditions, and Korea is far away from China in this respect.