Korea Social Games Symposium closes summary SNG development ten key points

Local network (compiled/psyche1004) this month from 18th to 21st in Busan, Korea Bexco opening g★, the world's leading social games (SNG) high-level and developers as speakers participated in the special "SNG seminar."　　Play Fish, Playdom, 6 wave and other SNG manufacturers have made a few suggestions to the local Korean social game developers who are trying to enter the new field, sharing a lot of valuable experience. Top executives at the symposium, second Wave, a social gaming company in San Francisco, said that social games are characterized by not having as many world views as the MMORPG games and not needing as much scale, once finding a core element,　　To develop the game for this core element. Marianne Borenstein, vice president of Playdom, recently acquired by Disney, stressed the importance of cooperation with platform development companies. Contract, profit and creativity, the choice of the way of settlement, only with cooperative enterprises to share this information can create more benefits.　　Therefore, you should keep accordant interest in statistics and explain that statistics can help you make more reasonable judgments. Another feature of social gaming is that it doesn't take much time to develop and modify.　　Almost all speakers have mentioned this, so there is no need to worry too much when it comes to deciding on the theme of the game.　　Second Wave's president pointed out that trying to experiment with a variety of game content and themes, what kind of content is best for the market to make decisions rather than individuals. A well-known gaming platform for running social games Facebook has more than 55 million users worldwide, of whom 70% are from countries outside the United States. Among them are active from 180 countries, nearly 1 million social game developers.　　This shows that social games already have all the conditions of market globalization. Data from 6 wave due to the differences between regions, each market has its own characteristics, so to do a good job of localization. Some of the company's top executives introduce the Asian market strategy in detail about each country's characteristics.　　Here, Vice President Playdom that localization is not simply a translation of words but a strategic adjustment in both technology and business areas. Japan's social gaming market is worth 1 billion of dollars, and Japan's social gaming is growing at an alarming rate compared with the rest of the gaming world. Although the user's number of friends is less than the North American circle, then the user's intimate degree is quite high. China has 420 million of the Internet population is the world's largest internet market, but the communications business income (ARPU) is only one-seventh of the United States.　　South Korea also has a huge network of 49 million internet users, 40 million of whom are accustomed to using online billing systems. Before deciding on the content of the game, know the market to set up specific businessIndustry model is more important than game development design.　　and points out how to make their own development of the game to attract users, how to let users be attracted to the game, but also through what kind of selling point so that users are willing to pay the money are in the game development needs to be considered. For independent developers with relatively difficult financing, the risk of entering the market is relatively large.　　Abandoning the ambition of developing uncharted territory and developing fresh game content is most important without leaving the mainstream. 10 big points to remember when developing social Games 1. Focus on only one core element at a time 2. The object of the game and backstage all need to be prepared to revise 3. First design the business model redesign Game 4. Find the right platform 5.MMORPG is similar to the way social gaming is charged, but the concept needs to be differentiated by 6. Don't Fear of failure.　　Experience takes time to accumulate.　　7. To develop a localization strategy that is consistent with the market, localization is not simply to translate the text but to do the overall strategic adjustment in the technical and commercial areas. 8. Find the right team and strategy 9. Be good at using statistical data 10. Don't get too far out of the mainstream market more information please pay attention to play games Network (edit/Ming)