Korea-style Comprehensive arts enter China, copyright import prices rise

The mountain sea, funny out of embarrassment, the pattern of television reality show behind, from the same hands: Korean-style comprehensive arts. It is these reality show powerful "Suck gold" and "eye-eye power", each television station began to rob South Korea variety show copyright.

From the earliest "love letter" period direct introduction of the broadcast, to "I am a singer" to buy the copyright model, and then to Orient TV "two Days and one night" began to take joint production, China introduced the Korean variety show "evolutionary history" behind the "Korean" and China's capital and market combination of changes.

South Korea apparently also captures the change. In the recently concluded "2014 Korea Foreign Investment Week Forum", the theme of the main forum is "Korean and China investment". The wooing of China's capital and market has been placed in an unprecedented position by South Korea, and the "Korean flow" has become the most important hand.

Double the copyright price

2012, "I am a Singer" success broke the past variety show copyright introduced in Europe and the United States mode eminence situation, more TV stations began to look at the Korean variety show.

Then, "Where's daddy Going" "Daddy's Back" "Run, brother" Mamma Mia "" Flower and Youth "" The Pattern Grandpa "" Two Days and One Night "" My Chinese Star "" star to My Home "" Happiness from the Sky "and other Korean variety shows have appeared in China screen.

Jiatian Culture Development Co., Ltd. Executive producer Zeng participated in the production of "Two Days and One Night" is hit by Oriental TV. He told the first financial daily reporter, South Korea's outdoor reality show gives viewers the opportunity to see the male gods, the goddess of the more real side. Compared to movies, TV shows, the shooting cycle of short, more topic, it has become a star to enhance the popularity of the "sharp weapon", but also more favored by advertisers.

With the popularity of Korean variety shows, the price of the introduction of copyright is also rising.

South Korea SBS TV station in front of China Chellong will be in the interview with the reporter, said, about the beginning of last year, Korean variety show's copyright introduction fees began to increase significantly, the average price before 2013 in 10,000 U.S. dollars, the recent price rose to 10,000-20,000 dollars per episode.

Oriental TV Center Executive deputy director Bao told our correspondent, the introduction of Korean variety show copyright of the entire price trend is very obvious, but it is difficult to give an exact figure, because the specific to different programs and different ways of cooperation, the cost is also very big difference.

According to him, in terms of variety show copyright, Europe and the United States are technical doctrine, South Korea is empirical. Europe and the United States more mature program copyright, shooting manuals and production process is very clear, detailed, in the purchase of copyright, the European and American production companies only need to send a few program consultants to guide, at the operational level is not very difficult.

"But Korean variety shows, the core value of its copyright lies in the concept and creativity of the program." Therefore, in addition to the provision of copyright, in the specific implementation of the Korean production team, shooting team will often need to participate in order to truly fall, and this part of the cost depends on the specific circumstances. "Bao said.

Chellong will say that before the Chinese introduced Korean variety show copyright is a very single form of direct sale of copyright, but recently, Korean television or copyright party from the single sale of copyright to the Korean producers, actors and joint participation and common investment and more close cooperation mode.

"Therefore, in addition to the earlier copyright fees, some projects will be based on the depth of cooperation, the number of cooperation, and then the integration of income." For example, through the increase in ratings distribution of advertising revenue, overseas distribution earnings, film and other derivative undertakings of the joint cooperation. "he said.

The dispute of true and false copyright

As more and more television stations join the battle for Korean copyright, the Chinese version of several Korean variety shows has been in contention for copyright since last year.

For example, last year Hunan TV's "Flowers and Youth" and Oriental TV's "Grandpa Pattern", as well as the current broadcast of Jiangsu TV star to my home and Tianjin TV's "Happiness from the Sky," Oriental TV's "Two Days and one Night" and Sichuan TV "star Family 2 days 1 nights."

The above program "Grandpa pattern", "Happiness from Heaven" and "Two Days and one night" are clear to the South Korean television to buy the copyright, while the other several programs are called "self-development."

A television producer told the reporter, from the operational level, the production of variety shows is not high, in the domestic copyright protection system is not perfect, imitation and replication of the situation is inevitable. At present, there are two main kinds of disputes about the copyright of Korean variety show in domestic TV stations:

First, domestic television stations produced their own programs and a Korean variety show is very similar, so that with the real money to buy the program copyright another television station conflict.

Second, the introduction of Korean copyright Chinese production companies may cooperate every year, and some television stations in cooperation after the end of the program to continue to use the mode of their own production.

The producer said, because the domestic copyright protection system is not perfect, the definition of television program infringement is not clear, so for this situation, the purchase of copyright television stations, in addition to the report, issued a statement is not too many effective measures.

Driving Direct Investment

In the last year or two, the linkage between China and Korea in the cultural content industry has moved from content cooperation to capital integration.

Korea Trade and investment revitalization of the Commune (hereinafter "KOTRA") to the "First financial daily" said that from 2012-2017, the Chinese cultural content market growth rate of about 12% a year, to 2017 the market size can reach 212 billion U.S. dollars.

It is the great potential of the Chinese cultural content market that Chellong will return to China after leaving SBS TV station to set up the Golden Wo Film and Television Communication Co., Ltd., mainly through cooperation with Korean cultural industry companies, to produce localized programs in China.

As the "Korean flow" in China continued to heat up, there are more and more Chinese capital into the Korean cultural content industry.

In October this year, China's Zhejiang Huayi Film and Television Co., Ltd. announced $323 million to acquire a 15% per cent stake in the South Korean film giant Next entertainment world, becoming the company's second largest shareholder.

Shortly after, the company's subsidiary, Fox Video, announced in August this year to the South Korean entertainment company key East investment 15 billion won (about 89.61 million yuan) shareholding 6.4%, became the second largest shareholder. Data show that the company's largest shareholder, founder of Han Byj.

Bao that, compared to Europe and the United States, "Korean-flow" culture is more in line with Chinese audiences taste, more easily accepted by the Chinese market. Korea's cultural content industry in the creative, talent, technology and other advantages are obvious. So in addition to variety shows, the future Sino-ROK cooperation in the field of cultural content is very large.

According to industry insiders, around the introduction of the copyright show, both China and Korea have appeared a lot of small companies, including Model agents, program production, advertising agency, such as a full range of services. Many Chinese companies can also take stakes in Korea's production companies to better carry out copyright introduction and program production.

This July, the state press and publication of SARFT and the South Korean cultural and Sports Tourism department signed the Sino-Korean film co-production agreement. Under the agreement, China-ROK co-production film will enjoy domestic film treatment in the Chinese market. In the first half, China's investment in South Korea was about $766 million trillion, a sharp increase of 670% over a year earlier. Among them, the cultural industry compared to the first half of last year to achieve nearly 20 times times the growth.