Korean game market is afraid of saturation, international market is the way out

Introduction: South Korea's major gaming companies have released the third quarter of 2014 performance data. Most companies are underperforming in the international market, apart from their proud Com2us and other tour companies.
South Korea's main gaming companies have made public their performance figures for the third quarter of 2014. Most companies are underperforming in the international market, apart from their proud Com2us and other tour companies. In view of the growing slowly approaching saturation of the domestic market in Korea, it is urgent to find a way to improve the performance of international markets.

According to the Platform division, in the third quarter in the network end of the travel department in addition to the Nexon and NCsoft these two companies, there is little other aspect. The above two companies, "FIFA OL3", "Paradise", "Tower of the Eternal" and other products, greatly contributed to South Korea's domestic sales. NHN Entertainment and neowizgames have been sharply reduced in performance as a result of South Korea's rules for PC network board games, and have been confirmed again in the third quarter, only to be expected to withdraw from the new works that have depressed performance.

And in the mobile game aspect, occupies the domestic market first netmarble games and the traditional strong social Com2us, Gamevil is continuing to expand the income. The performance of other companies is different. The entertainment virtues have been reduced to a deficit compared with the same period last year, due to the postponement of new works and the decline in existing games.

Nexon NC, adhere to the domestic line to improve the international market performance problems

Nexon in the last quarter to achieve sales of 45.6 billion yen (about 449.4 billion won), operating profit of 15.1 billion yen (about 149 billion won), pure profit of 13.6 billion yen (about 133.8 billion won). Compared with the same period last year, sales increased 14%, net profit increased by 69%, operating profit reduced by 7%.

By region, domestic sales have brought the World Cup's FIFAONLINE3 and fifaonline3m a 64% increase over the same period last year, reaching 19.976 billion yen (about 196.8 billion won). In China it is 15.685 billion yen (about 154.5 billion won), flat as last year. Sales in Japan, however, fell, with sales in Japan of 7.232 billion yen (about 71.2 billion won) in the third quarter, down 17% from a year earlier.

The third quarter ncsoft sales of 211.6 billion won, operating profit of 81.3 billion won, the period of pure profit of 75.7 billion won. Sales were down 1% from the previous quarter, but operating profit increased by 25%, while net profit increased by 43% in the current period. Compared with the same period last year, sales, operating profits and the current period of pure profit rose by 25%, 165% and 188% respectively.

The result is a rise in domestic sales. And in foreign countries did not show what is the place. In the third quarter, NCsoft's regional sales were 138.5 billion won in China and 73.1 billion won abroad. New works, such as the Wilderness Planet, have shrunk and sales abroad have declined in the previous quarter. Foreign sales were 104.7 billion won in the second quarter, plunging 30 billion won in the third quarter.

NHN Entertainment NEOWIZ Games Wemade, performance promotion "Long Way ahead"

NHN Entertainment Third-quarter results for the total sales of 136.2 billion won, operating loss of 6.2 billion won, in the period of pure profit of 11.9 billion won. Compared with the same period last year, sales and net profit respectively reduced by 11.2% and 24.5%, into the deficit. The result is largely due to the impact of policy restrictions on the web board, which is used as a cash cow. Third-quarter sales in the PC sector for 69.2 billion won, the mobile sector for 49 billion won. The PC sector is down 39.4% from a year earlier. Performance on the mobile platform has improved, but the party due to the network board game policy and the loss of the road to go is still very long.

The third quarter Neowiz games sales of 439 billion won, operating profit of 2.9 billion won, the period of pure profit of 1.1 billion won. Compared with the same period last year, the number of sales and operating profits, the current period of pure profit has been reduced by 52%, 92% and 88%. The company's situation, similar to that of NHN Entertainment, is the result of the impact of the Web Board policy. According to regional division, domestic sales of 14.6 billion won, foreign 29.3 billion won. Foreign sales are down 51% from a year earlier.

Entertainment and Virtue third-quarter sales of 41.8 billion won, operating loss of 5.2 billion won. Sales were down 24% from a year earlier and operating profits were in deficit. Mobile game sales in the third quarter of 17.4 billion won, network-side tour sales of 24.3 billion won.

Com2us, amazing performance ... The advent of the mobile age

Mobile gaming company Com2us in the past third quarter of sales of 86.8 billion won, operating profit of 46 billion won, the period of pure profit of 40.9 billion won, reached the highest quarterly earnings performance.

Compared with the same period last year, sales and operating profits, the current period of pure profits have each increased 438%,45980%,3165%, compared with the second quarter respectively Rose 102%, 166% and 192%. In the third quarter of last year, the operating profit was only 100 million won, which can be seen to be astonishing.

Com2us in the third quarter because of its self-developed "Magic Call: Sky War" in June to log into the global market, and in the world to obtain the Korean mobile game unprecedented burst of popularity. As a result, Com2us's overseas sales have leapt to 69.3 billion won, up 806% from a year earlier, to 80% of overall sales. Domestic sales also grew by 106% over the same period last year, eventually falling to 17.5 billion won.