Korean media says Chinese online games threaten the most attractive Russian future

(Compiled/Small Hee) in the past 10, Korean online games all over the world in every corner. At the beginning of 2000, the first generation network games represented by "Heaven" were well received in mainland China, Taiwan, Europe, America and other countries and regions, and the legendary series became a household name network game in China, so far it has far-reaching influence on the market of online games.　　"Fairy tales" in Japan, "tank baby" in the Spanish-popular South America hot, many games in Korea local players love far less than overseas.　　However, no more overseas markets, just rely on a few main market, South Korea online games is difficult to survive and development, especially in the fierce competition today, the Chinese-led online games gradually strengthened, has seriously threatened the South Korean gaming industry hegemony status.　　South Korean media in July-August this year to 25 of the global online games listed companies carried out a survey, including questionnaires, random sampling, logic analysis and other ways, to the current international games market to do analysis.　　The most attractive market----Russia for the next 5 years of market analysis, Russia in the online games industry growth rate in the rankings of the leading, significantly beyond the previous potential shares in Europe and Latin America. Russia is the only country in the past 4 years, the average annual growth rate of the online gaming industry exceeds 10 times times the previous year. After the establishment of the "E-Russia Project" in 2002, the broadband base and broadband penetration of the major cities in Russia have made a qualitative leap.　　Its broadband download rate even goes beyond the developed countries in many European regions.　　Europe and Latin America are ranked second in the list. Too complicated language classification is one of the important factors restricting the development of online games in Europe, although Europe has a unified English version, but the classification to other languages with their own version, the performance of the online games industry appears weak.　　However, this is one of the key points in attracting investment and development, except that such a localized infrastructure needs to be further refined and, in the long run, expected to be higher.　　In the survey, China, the net-game powerhouse, slowed, with Arab countries and Japan having the least growth.　　International market growth in the next 5 years (percentage) global online games Market potential assessment (10 full) We're from Mars, you're from Venus. Communication is also the main reason affecting the expansion of the whole Korean online games. The report shows that because the entire Earth village language is rich, causes the net swims the company to export different countries the communication, already became the biggest problem.　　Of the 25 companies surveyed by exporters, up to 22 believe there is a gap between negotiation and localized translation. In addition, various government import and export policy, copyright policy, etc. is also the biggest obstacle to export online games, such as the mainland of China's "World of Warcraft" is a good example.　　and 19 companies have a fervent desire to set standards globally, in the same kind of policy.　　and the understanding of the export country culture, the development of the game industry judgment, will also lead to some of the online games because of acclimatized premature suit or outage. Game Export Difficulty PingduTable (10 cent full) market positioning and establishment of subsidiary operations why the South Korean online games can be maintained at a high level of exports, from the market accurate analysis and positioning.　　According to the situation of different countries, the establishment of the corresponding national subsidiary of the practice is not. In order to meet the different conditions of the publishers of different countries, Korean companies have opted to set up overseas subsidiaries for group-type operations.　　The name of overseas companies to operate online games, simplifying the import and export of online games, but also better understand the local online games "customs."　　This approach, can be said to be a double harvest, both the smooth release of the game, but also to expand the Korean enterprises in foreign visibility and influence.　　China's online gaming companies can also consider this way to operate, a product in a country after the operation, will be familiar with the country's policies, for the future expansion of overseas to provide a prerequisite.　　Basic online games of the examination and approval difficulty evaluation (10 minutes full) Korean online games enterprises to consider the establishment of foreign subsidiaries of the standard (10 full) The biggest threat of Korean online games---China report analysis, the Korean games global hegemony poses the greatest threat and impact, it is China's online games.　　More than 80% of the 25 companies surveyed strongly agree with the trend, saying that China will not only threaten the global status of Korean games, but will surpass its position in the next 10 years. Although the overseas network market is saturated, this view is still recognized by many companies.　　They believe that the threat to South Korea is not only the game industry, mobile games, web games, network communities and so on, and network-related areas of adhesion, are the threat point.　　The next 5 years South Korea online games export threat point (10 cent full) South Korea online games PK Chinese games since the above mentioned China's threat to South Korea, then we would like to do a head-on PK. Of the 25 companies, 17 said that in the graphics processing and content of South Korea better than China, 14 said localization services, South Korea is better, but 19 companies also said that the Chinese online gaming companies in the effort and research and development efforts, capital delivery of higher than South Korea, 13 companies said,　　The foundation of the Chinese market is stronger than the Korean market.　　In addition, in terms of social elements, services, and security, China and South Korea seem to be equally matched. South Korea online games with China's comparative advantage score points (10 cent full) However, the survey also showed that although the development of Chinese online games is swift and violent, but overseas operations, overseas subsidiaries, with South Korea than far from enough, so to deal with overseas markets, overseas personnel and emergency operations overseas, our online game enterprises to strengthen. (Edit/Ming)