Korean media says NHN plans to withdraw from Chinese market will shift to Japanese market

Source: Internet
Author: User
Keywords China market Korean media said
Tags company compiled consortium export game group market media
(compiled/psyche1004) according to South Korean media reports, NHN has determined to sell 55% of its ourgame shares to an international consortium in China and to finalize the sale price with 27th, officially announcing the interruption of its Chinese service.  In the future, the game export project will be signed with the existing domestic suppliers. NHN is South Korea's second largest portal group, its own South Korea's most used search engine Naver and game Portal Hangame, the company's strength can be seen.  Last year, NHN China launched the online Games "the world of Jing Wu" and played a very active performance in the Chinese biggest game show "ChinaJoy".  2004 Korea NHN invested heavily in the acquisition of 50% shares, and cooperation with the establishment of the network game website Ourgame officially entered the Chinese market, but in early 2010, there has been constant information about NHN's withdrawal from the Chinese market.  In the past 7 years, NHN has been trying to localize the overall operation and adapt to the differences in China, the reason why the final decision to withdraw from the Chinese market is due to the picky Chinese legal system so that NHN can no longer dream of greater success in China.  NHN people said that NHN very hard to continue to develop in China's market, but the results are not satisfactory, "the world of fine arms" contract also lifted, the game will continue to run through other service providers. In addition, the choice of overseas markets and the expansion of NHN said Japan will take the "game + search" model, the United States focused on attacking the game market. and the Japanese market for the fulcrum to enter the global mobile gaming market. (Edit/Ming)
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