Korean wine lender enters China market

Korea Soju first brand Real dew, settled in Jiuxian network, the global starting "Famous Real dew" soju.

Beijing Times News (reporter Hu Feihong) reporter learned yesterday, Korea's first soju brand South Korea's true Dew Group (hereinafter referred to as "true cordial") and Jiuxian Network formally formed a strategic partnership, began to use the power to force the Chinese market, but also foreshadowed the Jiuxian network of the wine strategy officially launched.

"This cooperation is Jiuxian network and wine manufacturers the most close strategic cooperation", Shang, chairman of Jiuxian Network, said that first Jiuxian network became the only agent for global network sales, and second, the real cordial to create a special Chinese market for the first soju, Jiuxian Network is its exclusive first sales platform, will use the channel advantage, help true cordial to further open in China sales new situation.

With a more than 80-year history of true wine in Korea, the status of Soju in China can be comparable to the status of Maotai, occupies a market share of soju, 20 billion bottles a year, annual operating profit reached 100 billion won (about 570 million yuan).

In fact, true wine entered China in 2001, mainly through Carrefour, Tesco, home enrichment and other large commercial supermarket, but its performance in China has been no improvement. Li Zhongji, China's CEO, said the group's products grew at 39% in China last year, but only about 80 million yuan in total, compared with the company's 2008 global sales revenue, which reached $2.5 billion trillion.

Both sides have given high expectations for cooperation. True cordial value is the Jiuxian network in the wine industry status and professionalism.

Special topic of Jiuxian Network