Kosching: Big Data applications first broke out in the tightly integrated field of the Internet

November 20, 201.4 billion MA Wisdom Summit held in Beijing Hna Mansion Marriott Hotel. This summit with "Big Data intelligent Future" as the theme, in recent years, the application of large data landing as the starting point of the discussion and thinking. With the development of large data, more large data applications have entered the market application level from the exploratory stage, based on the large data precision marketing, the network finance, the intelligent automobile, the intelligent home, the wisdom medical treatment and the health and so on, are the big data extensive thorough elaboration domain. The conference organizers, the founder and president of Kosching, said the summit, the big Data has entered all aspects of life. In Kosching's view, Yili focused on the big data world, has gradually stepped out of the conceptual level, into the market-oriented industry application stage, and for People's daily life and work services. "Large data in the various industries collision integration, resulting in a variety of commercial applications." Kosching said at the summit, in some areas, especially those related to the Internet more closely, such as advertising marketing, retail, including electricity, entertainment, games and other industries, the financial industry, such as credit insurance business, automotive, medical industry, are large data applications are booming areas. When asked about market forecasts for big data, Kosching said in a private interview that big data is no doubt personalized data, precisely because data personalization is the data that can be used as a reference to improving the user experience. Therefore, the application of large data is needed in the field of personalized recommendation scenarios. "Yili Kosching Accept Media Group visit" Large data application is the most close to the user, is to create value for users, this is large data we see large data at one level of value. "For the second level of value, is the refinement of large data." Data lean can improve the effect of management, take the enterprise internal management as an example, the data lean management can arrange the supply chain rationally, configure the Customer service resource, allocate the fund flow, and the current network finance with extensive application to the fund data is the inevitable product of the large data application, the network finance needs the high efficiency, the low risk characteristic, So demand the lean of internet finance. The third level is the predictability of large data, the essence of precision marketing is based on large data forecasts, judge the user's preferences, predict the user's acceptance of the ads, help advertisers analyze the user's desire for advertising and conversion rate, because the forecast is based on data, so that some laws, Inevitable events become predictable events. So, in Kosching's view, large data applications in a wide range of areas, the future will be the outbreak of the field of focus on the integration with the Internet, and the relative sluggish development of traditional areas is due to the traditional field of its own data construction and development has not yet reached the foundation of the support of the outbreak, the domestic market, many of the traditional Not to mention the data needed for large data outbreaks, and the process of data processing, from the primitive accumulation of data to the data screening and refinement analysis process, "if all industries can be fully data, and then use the big data technology, it can make all the linesThe industry felt the big data process, "Kosching said. At the same time, Kosching also mentioned that the challenges of large data applications should not be overlooked. How to establish the correlation degree between the massive data, the technology breakthrough urgently needs to ascend, but the application value, the user privacy protection also need to find the balance point, the data output and the owner side how to make the data diversification, enriches is a series of questions which need to consider, In addition, the openness and sharing of the data that has attracted much attention has always been a problem for large data fusion. Billion Ma is a large domestic data marketing platform leader, has been committed to large data driving force to provide advertising marketing precision. Yili company relies on the massive user behavior data base, unceasingly carries on the technical innovation. It is understood that shortly before, Ibo as a DSP platform, successfully built as the first trans-channel integrated DSP platform, currently for hundreds of electric dealers, gaming industry and Internet financial customers to provide services. and billion under the billion-million hair also a large number of customers to take directional orders and customers. At the same time, Yi-ma Easy Points Shopping Network is also based on large data to explore mobile precision marketing, and the layout of the recommended goods.