Kosching: Refinement and predictability are important values for large data applications

With the rapid development of large data, the application of large data began to penetrate into every corner of people's life, from the initial exploratory development to the increasingly mature market-oriented application stage. And based on the large data of precision marketing, network finance, Smart cars, smart home, smart wear equipment, intelligent medical and health, and so on, have become a wide range of large data in-depth refinement of the field. So, in the big data into practical application today, the unique value of large data is reflected in what aspects? Is there any shortage of big data that is absolutely embraced at home and even in the world? November 20, the "201.4 billion Ma Wisdom Summit" hosted by Yili was successfully completed at the Marriott Hotel, Hna Mansion, Beijing. Kosching, founder and president of the company, said in an interview with the media at the summit, "Big data push, full mobile is all internet companies will do!" It is an important task for every large data practitioner to make full use of the infinite value of large data and skillfully evade or improve its deficiencies. Kosching at the summit of the media Group interviewed when asked about the performance of the company in the double 11, Kosching not without proud to say: "Double 11 period, the value of the million Ma is very considerable." Only two or 11 of the day, our entire platform to the merchant to contribute more than 3 million of the order, this number compared to last year, a significant increase; Taobao alone, thanks to last year, the first time billion to embrace Taobao, this year, we give the cat's contribution to the sellers of the day to increase 500%. I believe that next year Taobao sellers on the platform of Yili, or have more expectations. It can be said that the entire electric business platform inside, our company is the barometer of the electricity business. "Of course, the reason for the creation of such a remarkable achievement is that the development and application of large data is closely related." With regard to the specific value that large data applications can bring, Kosching it into the following three aspects: Large data application is the most close to the user, is to create value for users, which we can clearly see the value of a level of large data, for the second level of value, is the refinement of large data. Data lean can improve the effect of management, reduce risk characteristics; In addition, the core essence of precision marketing is based on large data forecasts, judge the user's preferences, predict the user's acceptance of advertising, help advertisers analyze the user's desire for advertising and conversion rate, because the forecast is based on data, Let some regularity, inevitable occurrence of events into predictable events. Predictability is the value of the third dimension of large data applications. It is noteworthy that the large number of popular data applications at home and abroad is not without any shortage, Kosching also mentioned that the challenges of large data applications can not be ignored. How to establish the correlation degree between the massive data, the technology breakthrough urgently needs to ascend, but the application value, the user privacy protection also need to find the balance point, the data output and the owner side how to make the data diversification, enriches is a series of questions which need to consider, In addition, the openness and sharing of the data that has attracted much attention has always been a problem for large data fusion. Yili Company was founded in early 2004, as the leading domestic large data fineQuasi-marketing applications on behalf of enterprises, Yili is committed to through integration, mining, upgrading all kinds of internet media and access to the flow and advertising value, fully relying on its "two major marketing Network" and "a DSP platform" for the "Pan-commerce" as the representative of the emerging mainstream advertising groups to provide "more effective for the pursuit of goals" The effect of integrated marketing services. Yi MA in its Network Alliance platform, mobile marketing platform easy integration, DSP precision marketing platform Ibo and so on a full range of "Fusion large data" strategic objectives, will be large data applications in various aspects of the outstanding enterprises together, to explore how the large data mobile applications to implement.