Kuang Tu: Successful experience in China's business web site sharing initial development

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China Commercial web site, June 2005 online, has been 3.5 of the time, the current search "business", Baidu ranked first, Google ranked third (after NetEase, Alibaba), pr=6, daily traffic hundreds of thousands of, has become the preferred navigation station for Chinese business people. So how does the Chinese business Web site work? Here, let's share some of your experiences and lessons.

I. Site positioning

2005, the soil has just begun to learn to do webmaster. Although a few years ago also fragmented some sites, but just did, to space, as for promotion, almost never done. So, everything is new, learn from the beginning. I have always been interested in business, but do not have much understanding of the specific industry, what is the site good? And a lot of the beginning of the webmaster, I think, to start a simple point, do a Web site. So, the ground under the site of a website program, first pass up to say.

Think back, the popular web site to do too many people, the competition is too fierce, red sea like sardines swimming is not a pleasant thing. At that time, contact with the concept of some industry sites, the soil has always been adhering to the "better for the chicken does not do the Phoenix" concept, to do the best, do not do the best, do not do, why for others to marry clothes? So decided to do the industry Web site navigation this piece.

At that time, there have been several trade site navigation, such as business treasure (then do not call this, the URL is netsun.com). At that time is a network Sheng an employee in the project, there are Chinese chemical network, China Textile network, such as the support of their own web site, traffic climbed very quickly. I think their web site navigation to do also together and, after all, is in the company's power to do, so suit, the Web site all guide over, comment function is also good, also learn to come. After all this, I feel something is missing. The website is called the Chinese commercial website, since is the commercial, is not only the profession website, also should have the enterprise website. So, to some enterprise Yellow Pages station, collected tens of thousands of enterprise Web site. Boy, both the industry site, there are corporate sites, is done!

Second, the Domain name choice

There are several simple principles for choosing a domain name:

1, must be a. com domain name. Relatively speaking, com.cn or. cn domain names are not very valuable, and once the. com station is done, our job is to make wedding clothes for others.

2, not more than 6 characters. Long, on the one hand difficult to remember, on the other hand, they hit the web site tired.

3, domain name can be the beginning of the combination of pinyin, can also be a combination of numbers and letters.

According to the above principles, the land has prepared a number of domain names as follows: 360hy.com, 360qy.com, 360shang.com, 360hao.com, 36hao.com, 36shang.com. 360hy said "360 industry, the line out of the champion", 360qy said 360 Enterprises, 360 is the meaning of many, at that time there is a website called HC NET, domain name is hc360.com, I feel good. After some thinking, 360hy.com decided to use the domain name, can be called. China's business web site does is the "360 Industry" summary navigation, very suitable. The domain name is selected accordingly.

III. website Promotion

Next, began to publicize, at that time, read a lot of website promotion aspects of the article, half understand, only understand can go to the Forum, message to publicize (then blog is not so hot). So, began to advertise night and night. Ctrl+c,ctrl+v,ctrl+c,ctrl+v ... Two hours in the morning, two hours in the afternoon, two hours in the evening. The finger pressed cramp, just watch a movie, dozen CS. At that time, the speed is also very slow, only a little faster than the pot, download a film to spend a few days, really huangrugeshi. At noon to eat, the restaurant in the "new White Snake Legend," the song is very heroic, reminds me of childhood memories. So, back home to start downloading, see "The Legend of the new White Snake", a little publicity posts, life is really comfortable.

However, soon, I found that the forum, message no too much effect, every day to the IP is less than 3 digits, want to earn some advertising, do not know to donkey. At that time, just graduated soon, body silver not much, every night dreamed of picking up gold. This will not work, immediately change the strategy. There is a way called indirect promotion, that is, the content of the site itself is not attractive, but in order to promote the first to do some attractive section.

But what attracts people?

What about a beautiful photo or an X-movie download?

This is all the easiest way to come to IP. But I think I'd better be a good boy. I have to do what nobody else does, but I don't have a better idea. Is thinking of the plan, just Sina do netizen signature, is aimed at what, as if against Japan, the final signature reached 1000多万条, I want to do a name query system, you can query their name duplication. Say dry on dry, three days time, have done this same name query system. All done, start publicity!

At that time, I found in Baidu post propaganda effect is good, to the flow of more than a few major portal forums, but also do not delete advertising posts. At that time, while Hunan TV in the Super Girls talent show, I occasion, will be a few titles popular name of the query results around posting propaganda. Flow began to rise, first on the three-digit, and then on the four-digit number. Heart is very excited, I think if this is the RMB on the good. However, the abuse of this publicity is also obvious, that is to come to the people, see all gone, few left. I'm sad, but I can't eat when I'm sad.

This continued to do for a period of time, the flow began to increase a little bit, there are many search business name came in, and some of the search industry site came in. One day, I found a few people in Baidu search "Alibaba Forum" came. Open Baidu A look, obediently, incredibly ranked Baidu first, Ali Baba was I squeezed down, this sense of achievement is very gratifying, although soon I again in second place, but, "don't care about everlasting, only care once owned."

More than three months of operating experience in China's business site, to here, the site began to start, the so-called "Kung Fu", as long as the efforts to insist that the difficult thing is also expect. Today, I write here, I will write in the next article, the Chinese Business Web site optimization, popular aggregation, integration System, administrator system and other aspects of the trial and experience. The article or have a lot of bugs, please please point one or two, thank the Webmaster network friends to watch.