Kui: The value of community websites is to combine supply and demand

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Sequoia Capital China Fund partner Kui a visit to Sina Financial Center VC Life Interview site, on Sequoia Capital China fund investment strategy, Sequoia China Fund investment status and the focus of investment areas and other users have done in-depth communication and exchanges.

In the interview, Kui in particular about his views on investing in the internet community, because "this is a contentious area of investment". Kui that the value of online communities can be reflected in whether there are good technologies that can combine supply and demand in the community.

Sequoia China's investment community sites include, Qihoo, Uusee, 51.com, the public comment network, in addition, they also invested in network advertising sales technology Services Interactive, Wanpo (WAP), CTS and so on. Sequoia hopes to discover the needs and values of the community's Web sites through new technologies and to provide Internet sales solutions.

Sequoia Capital is one of the most well-known venture capital companies in Silicon Valley in the United States, has invested in Yahoo, Google, Oracle, Cisco and other world-renowned enterprises, so far has invested more than 500 enterprises, more than 100 to achieve the IPO, its LP (limited partners) mainly include the United States well-known university funds and private foundations.

September 2005 Sequoia Capital China Fund (hereinafter referred to as "Sequoia China") was formally established, and the establishment of Sequoia Capital China Venture Fund I, its size of 200 million U.S. dollars. Sequoia Capital China Growth Fund, China

In addition, Sequoia China on May 18 successfully raised Sequoia Capital China venture Capital II and China Growth Fund I, its size is 250 million U.S. dollars and 500 million U.S. dollars, the fund life is 10 years.

Summary of Highlights:

Sequoia China is concerned about the power of innovation, one is concerned about the power of technological innovation, on the other hand, concerned about market-driven power. The power of technological innovation it, the Internet is the most active piece, so we spend a lot of energy, including Sequoia in this piece of accumulation is certainly the longest, also the most thick, another piece, in China, this consumption-driven drive, in fact, in consumer goods, in the service industry, in all areas of rapid growth opportunities are very many, So we spent a lot of time, probably more than we did last year and the years before, and it was in the consumer goods and services industry that I was talking about.

The internet has gradually become a part of many people's lives from a media platform, or everyone's feelings, including everyone's property gradually put on the internet, that is, the online life in a step-by-step development, we have a lot of their own virtual image, they have a lot of friends have not met, in fact, this form of expression is a community.

Early words can be seen many communities did not develop very well, the business model is rich, but not received too much, the business model is not strong enough, we are also doing work in this respect, is to focus on more innovative advertising technology, how can the community and the value of the Internet media play out.

Use the media to shorten the distance between you and the user, reducing this cost is actually not limited to whether it's a network or a TV, or a phone, or a team and a product, and we're interested to see that there are some products that are suitable to do, and that some products are not suitable for this.

For what product is suitable to go to the consumer mode, I am also learning, but at least a little, do not let users feel very complex, to communicate with users can be relatively simple, can quickly explain your product, if a long time to explain the product I think it is more difficult.

For good projects, excellent technology, excellent team and fast-growing market are three indispensable, or three themselves can not be separated.

For entrepreneurs, I think people and things are going to be a good combination, but the basic entrepreneur's some qualities are in fact identical, can make a thing to do, have no enthusiasm, can let others follow you, be willing to follow you, you to matter consider the comprehensive nature of the matter, your grasp of things, planning, In fact, a lot of things not only to do business, do other things this truth is the same.

We want to be an entrepreneur behind the entrepreneur, we of course money is a very important value, for an investment company, we continue to learn in the industry, we are constantly learning, of course, we are entrepreneurs do not detours, we will see a lot of things, and entrepreneurs to communicate, Let the company develop a sense of direction.

From being an early entrepreneur in a small business to a big business like Lenovo, it is the passion of the entrepreneur that is now most experienced.

Finance and industry are ultimately not separated, such as the stock market it will eventually reflect the value of the enterprise. So if I were to say something, if I really wanted to develop this, then I think you have a sense of purpose, enthusiasm for this, to learn, but also have the patience to accumulate, the industry may be more competitive, the minority will be to manage a lot of wealth, so this aspect of the demand for people will be higher, And the risk of doing the wrong thing is even greater (laughter). So I think you have to be patient, have accumulation, even say you have knowledge, but also have experience. (Zebian Admin01)