Kun: Detailed network resources cooperation promotion three

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This series of articles has been written two, before and everyone discussed the resources to promote the basic steps and how to tap resources, and so on, today Kun continue to explore the form of resource cooperation. In the negotiation of cooperation, the form does not need to be arrested in a grid, as long as it can achieve the goal of mutual win, any form can be. Even if necessary, we need to give full play to our imagination and take the initiative to think of some creative ways. Here and you introduce some common ways of internet cooperation, hoping to play a role in the introduction.

1. Links

The oldest, most basic kind of internet cooperation mode, about the content of links, can search Kun previously wrote the "Exchange of friendship Link Ultimate Skills Encyclopedia" a article.

2. Advertising Interchange

Each site has its own advertising position, but sometimes these locations are not necessarily sold out. And advertising space There is a waste of resources. So at this time we can find some strong relationship with the site, the two sides to break through the ads to exchange, so as to achieve mutual publicity and promotion purposes.

3. Flow Exchange

Traffic is the lifeblood of the site, but also the site to promote the task of one of the indicators. However, it is not easy to improve the flow of traffic, especially for the large traffic base station, it is very difficult to upgrade. For example, for a day IP500 million station, some general promotion methods bring the effect is simply a drop in the bucket. So how do you get a quick boost to traffic?

Ideally, if our site's IP is 100,000 per day, it will reach 200,000 by one-on-one exchange. Of course, this is only a theory, in practice, it is not necessarily possible to export so much traffic. Here and you share a change of flow cheats, with this method, even in their own not much traffic in the case, can also be a large number of IP. Kun once used this method, to help a day IP 50,000 site, turned over more than 10 of the flow.

The method is simple, first to create a dedicated traffic Exchange page, and then start looking for partners. For example, find A, B, C, D four sites, and they talk about the condition is to Exchange 10,000 IP per day traffic, that is, every day we give them each site to take 10,000 IP, their four sites each day to bring us 10,000 IP. Specific change how much does not matter, but pay attention to a key problem, the other side brings us the flow, must all point to this flow Exchange page.

The page is then divided into five parts, one of which is to place the content of our website, the remaining four, to place the content of four cooperative websites. At the same time, our site internal traffic, as far as possible to the introduction of this page. For example, in the final content page, the article List page and other traffic concentration places, place the link of the page.

At this time, the flow of the page will have at least 40,000 IP per day, and four cooperative site each day's demand is 10,000 IP, as long as the contents of the content is attractive enough to arouse the user's desire to click, that meet their requirements is very easy, or even exceeded.

In fact, this method is equivalent to We do a traffic transfer page, to help them four completed the exchange of traffic, and we intercept a portion of the flow to do kickbacks. It's a tricky approach, but it's very practical.

4. Content Reprint

If we can produce enough original content, then the content reprint cooperation is a very good choice. The usual mode is to reprint the original content of our authorization, and in the content page annotated content from our website, but also add our website hyperlink.

For each other, added a lot of quality content, for us, enhance visibility, increased traffic, but also to obtain a lot of extra quality external links.

5. Special Projects

This is a bit like a traffic exchange, but not quite the same. First of all, to understand the concept of network topics, network topics are an important form of network media, usually around a particular topic (such as unexpected events or promotional topics), the design of a fixed theme page, the picture and text, real-time news and related information focus on the report. A topic is the equivalent of a mini independent homepage, which is also a carefully selected, very targeted. So a good topic can bring a lot of traffic to the website. If a website can organize the high quality topic frequently, will also greatly enhance the website stickiness and the image.

But not all sites have the ability to organize excellent topics regularly, and we also want to be able to play a bigger role in existing projects and bring more users to the site. At this time, we can achieve these requirements through the way of project building.

For example, when the new year is coming, we will work together with five websites, including ourselves, to build an orientation year project. The topic page divides into five, each website is responsible for one of content construction. After the production of the project, in five sites at the same time online, five sites also promote the topic. Theoretically, we did only one-fifth projects, but it was shown at the same time on five websites. This is a few times more effective than we have done on our own and then displayed on our website.

6. Channel co-building

Often on MSN official website friend, if careful words believe will have a small discovery: MSN website above channel and content although very rich, but all is not own thing. For example, the content of the dating channel from the century Jiayuan, information channel content from the North Green network, real estate channel content from SouFun. What the hell is going on? You are not wrong, the MSN site itself does not provide content, his channel is all with the external site through the form of cooperation to build. Tips: This article is to push a founder, the Blue Flame member Kun original, want to participate in pushing a network marketing college training Friends, please search push or kun, you can also log kun (pinyin) point card mother. Please retain this copyright information when reproduced.

Channel to build this model for the site, that is, save the cost, so do not need to invest a lot of money to build the site channel. can also generate income, because the channel contractor needs to pay a certain fee. And for the contractor, also save the cost, because only need to pay a little fee, you can directly access to a large number of users, but also can use the other's brand to quickly enhance their influence.

7, activities and cooperation

Activities to promote the effect is good, but the implementation is also more trouble, from the activities of the planning, activities of the Organization, to the implementation of activities, the promotion of activities are more expensive human, material and energy things. But if someone else is doing the activity, we can hitch a ride, and that will do the work. There are about three types of collaborative activities:

First, the activities of the co-organizer. We are in the presence of the organizer, with the organizers to complete the event. Usually we need some resources, such as human, material and so on.

The second is the activity support. For example, if we are a Web site, it can give him some media support, such as the release of activities to the other press release, on the site to provide him with ads.

The third is sponsored by activities. This is more direct, directly sponsored funds or gifts activities.

8, API cooperation

What is API collaboration? Simply based on other platforms (such as Web sites, etc.) to develop relevant applications, the use of each other's brand, popularity to enhance our visibility, to obtain traffic or revenue. For example, in Renren's Hot Unusual Happy farm (commonly known as the stealing Food game game), not Renren's own production, but by a company called five minutes of development, and then through the cooperation of the way, the game implanted into Renren. This game once launched that is popular network, five minutes This is not known by the turn of the company, also so overnight fame.

Of course, like happy farm This kind of procedure, more complex, need to have certain technical strength can. For technical strength is not very strong companies, you can choose some simpler way, such as for discuz!, Phpwind and other community programs, the development of relevant forum Plug-ins. or simpler, directly for a variety of mainstream construction site procedures, the production of free web templates spread on the network.

9. Data Interchange

In the actual work, we often need to obtain a variety of data, such as the user directory, sales leads, mail address library, etc., but want to get these effective data, is a relatively time-consuming and laborious things, and often pay a certain price. Is there a compromise solution? In fact, when we have a headache, other companies are also distressed. If we can find these companies and exchange data directly with them, then everyone's problem will be solved. In theory, if you have 1 million user databases, it can be 2 million in a one-to-one exchange without paying any price.

10. Joint operation

The joint operation originates from the network game, is a brand-new cooperation pattern which appears in the game industry. Game manufacturers will play the right to operate, media, channel promoter, guild, Internet cafes and so on all industrial chain enterprises or individuals can participate in the operation, and share profit space.

For example, we use spare time, do a game of personal website, after hard promotion and operation, the site has a very high popularity and traffic. As we all know, online games are the most profitable industries on the Internet, and our website gathers a large number of game users, if you can run a game, it is certainly very lucrative. But the problem is that developing and running games requires a lot of money, which is obviously unrealistic. And through joint operations can break this barrier, in this mode of cooperation, game vendors to provide game server, customer service, various technical support, and we only need to be responsible for attracting players to play games. When the player produces the expense, divides with the game manufacturer.

This way broke through the traditional media advertising cooperation, so that channel operators directly into the product operation system, reducing the risk and cost of investment, at the same time to obtain the operation of the high income. To be continued, please pay attention to the following articles, the next "detailed network resources cooperation and promotion of the three" will share the form of cooperation and promotion of resources.

Author information: Kun, bbs.tui18.com founder, Blue Beacon member. To see the author more articles please search push or kun, or login kun (pinyin) point card mother. New operation/Promotion Communication 53 Group 73153802, Welcome to join. In addition to push a network marketing online 9 and offline 3 training has begun to accept the application, interested parties please contact QQ800007518.

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