Kun: Do not make the website promotion negative promotion

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On the Internet, there is no "wine is not afraid of alley deep" argument, we all understand that a site is good, also need to actively promote. But is the promotion a panacea? Is it possible to have the effect of "Midas touch" through promotion? I think the answer is basically impossible. Promotion is only part of the site operation, for the website promotion, platform is the foundation, content is the key. This is like opening a restaurant, food do not eat, eating environment, health conditions are not standard, then how to publicize the end is to close the doors. Website promotion Likewise, if the website Foundation did not play well, that all promotion almost all is negative promotion, sooner or later also wants to close down.

Below, let the author list five kinds of basic hardware indicators, everyone in the promotion before, please refer to the following five, if not standard, then please carefully consider whether it really should be vigorously promoted.

A, website visit slow

Website visit slow is a very fatal question, imagine, who would like to be in a five minutes can not open the page of the site to stay too long? Usually a Web page in 10 seconds to open completely is the most appropriate, do not exceed 30 seconds. There are several situations in which Web page access is often slow:

1, the Web page file is too bloated. This phenomenon is common in corporate websites and some personal sites, in order to pursue the so-called gorgeous effect, the page placed a large number of pictures or even flash, making the site access speed unusually slow. I have seen the most exaggerated a corporate website, five minutes did not open the home page. Because his home page is a very flashy but also very big flash.

2, the Web page code is unreasonable. This is a problem for designers, and it's usually not seen in professional websites. The general cause of this problem is that when designers design a Web page, they put all the code elements into a large table. This way, when you visit a Web page, the system will download all of the paging files before it renders the page to the user. Because I am not a professional and technical background, the description is not accurate, so the specific situation, please ask the relevant professionals.

3, server/space instability. The problem is basically more about renting space or server sites. Many friends in order to map cheap, like to rent cheap space or servers, but often later complained about how the server is not stable. In fact, there is nothing to complain about, for space server this product, cheap not good goods is almost certainly, we do not exist lucky psychology. For example, some virtual space, 10G only hundreds of yuan, we can take a calculator for him to calculate, if the quality is really so good, that cost is not enough.

4, the computer room line problem. China has a lot of internet access, so different broadband users, the speed of access to the same site may be significantly different. So everyone in the choice of room, the first to consider the network situation of the target user group, such as telecommunications users, netcom more users or CRC users, if the conditions allow, choose a dual-line room is the best.

Tip: This article is to push a founder Kun (pot) original, want to see more articles please search a push or kun column, reprint please retain this copyright information.

Second, the product is incomplete

Should be said to push a site diagnostics version of the site's friends, a lot of the problem, the site has not been built well, it is urgent to ask how to promote, why there is no flow. Here solemnly remind everyone, product incomplete, must not rush to promote, impatient to eat hot tofu.

This product is not complete, including channels, content, Web pages and so on. Many people who do the site are very impatient, in the home page content is not covered with the situation, it is urgent to promote. Imagine a guest coming to dinner at a restaurant that hasn't been decorated yet. So here to advise everyone, do not be impatient to promote, in the page, channel, content has not completed the case, do not go to busy promotion.

Third, the content does not have the characteristic

Here said the characteristics of the user is helpful content, can be recognized by the user content, this content can be articles, pictures, software and so on. Even if these content is not original, is copy come, that also must attentively copy, for example refine, only copy selected articles, or in the column structure, according to user needs subdivision columns and so on. Here to send everyone 16 words mantra: "I have no people, people have my whole, people all my fine, spermatogonial I specialized." ”

On the site characteristics of the problem, you can refer to the author of another article "Kun: six strokes to make your site unique"

Four, malicious code

This is needless to say, is the user's most repugnant, we must not do the goose eggs. Of course, some people who have ulterior motives at the beginning of the station are different.

V. Deceiving users

Often in some groups or forums to see such a situation, so-and-so person sent a link, said to be So-and-so star's private photos or other particularly attractive content, the results click on the link to see, it is not so, the real is suddenly worried. Every time I encounter such a situation, I will be in the heart of a very hard BS this site, the next time to see its link, killed will not point again.

In addition to this kind of promotional deception, there is the content of deception. For example, some download stations, said there is a certain resources, and this resource is really difficult to find, but the download needs to register first. The result is a registration of the atmosphere found that resources are false. Like this kind of website, it is basically pulled directly into the blacklist.

It should be said that the harm of this article is more than fourth. For the fourth article, many novice users may not be able to see malicious code malicious where, even if the site gave him a Trojan horse, he did not know. But for this article, a little bit of IQ can be seen is your worry about him. And as a mentally sound person, are very hate this behavior, and last time, basically will not come again the second time.

Five is finished, these five are not all, but I think is the most lethal, if the promotion of the existence of these five problems, the promotion of the effect will be greatly discounted, or even completely negative promotion, and finally not only let users recognize you, and even infamy, I think this is no one would like to see.

Author information: kun, net name pot, push a (www.tui18.com) founder. To see the author more articles please search for a push or Kun column. Author Kun qq:21275749, new operation/promotion Exchange 9 Group: 52414511, Welcome to join.

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