Kun: Blog Promotion tips How to promote the blog

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According to the June 2009 China Internet Network Information Center (CNNIC) released the 24th China Internet Development Statistics Report, the current number of Chinese Internet users reached 338 million, of which the use rate of blog reached 53.8%, that is, China currently has more than 180 million bloggers. With the popularity of blog applications, more and more bloggers are starting to ask: How to make their own blog to let more people know? How to promote your blog? And today, Kun to discuss the blog to promote the problem.

I. Blog positioning

If you want to make a blog look, or even become a famous Bo, you need to have a clear positioning. With positioning, the user will think of you when they are looking for content. Have the position, only then has the opportunity to become a certain domain celebrity, the expert, only then may own own brand. So positioning is important.

We can from their own interests to determine, but also from the work, expertise, industry to locate, and even from the article genre, style characteristics to locate. In short, it must be clear that it is best to focus on a certain area, preferably in this field is relatively blank (that is, there is nothing on the network dedicated to this area of the blog)

Ii. Blog Content

For ordinary blogs, you can write as you like. But if you want to be a famous blogger, you can't do it. There are a lot of skills in this piece, but from the previous experience, the following three items are the most important.

1. Topic Selection Skills

The theme of each blog post, should be selected as a magazine topic, can be considered in two aspects, one is the current hot events, popular information-related content topics, the second is the user very want to understand, very want to know content topics.

2. Correct typesetting

Typesetting is equivalent to the face of an article, the same as the internal decoration of the blog. This is like opening a restaurant, in addition to delicious food, but also need to have beautiful decoration, to provide customers with a comfortable dining environment a truth. Here are a few basic typesetting rules:

A, the first line of each paragraph empty two lattice. The two lattices mentioned here refer to the length of two characters.

B, a blank line between paragraphs. This will make the article read without oppression.

C, use punctuation correctly. For example, the article must use Full-width symbols, can not be half-width symbols, many friends of the article often put the comma and the period into "," "." Specific people can search the Internet keyword "punctuation usage", find relevant information to learn.

D, paragraph should have a small title, and bold. If an article tells a number of questions, the different aspects of the content, to have a small title, while the small title bold. Just like this article.

E, do not arbitrarily modify font size, font and color. Any site, forum has the default font size, font and color, and this standard is basically verified, in line with the user's reading experience, so easy to change the font size, font and color.

For other detailed instructions, please refer to the author's previous article: "For the network to promote soft paper wrapped in beautiful."

3. Valuable content

Bowen write well, can not let users read, there is a kind of eating flies or drink a mouth boiled water feeling. Must let the user has the feeling, either lets the customer have a kind of to take the canon the felling, either lets the user have a kind to have found the sense already, that fear lets the user produce the anger feeling, causes the dispute, all May. This is enough to prove the success of this article because it touches the nerves of the user. So everyone in writing Bowen, must not like to write a diary as casually on the finish, each sentence should be carefully thought, after scrutiny.

4. Other skills.

In addition to the above three, there are some commonly used tips, such as the title party. But today it's just a matter of saying: Learn to implant ads in articles. Advertising here refers to their own copyright information, such as their own name, blog address. This is done to prevent plagiarism, the second is to promote their own blog, both. Here I first to their own blog to play a small ad, if you want to communicate with the author, please search the search engine Kun blog.

III. Blog Group Building

Traditional businesses, in order to increase market share, expand the size of the enterprise, is often the use of the form of franchise chain Open branch. And we build blog also how, not a tree hanged, to learn to do blog group built. At least on the mainstream blog platform, should be built to have their own blog. Each new blog post will be updated at these stores. And now there are a lot of tools, you can publish their own articles in a number of platforms on the blog, greatly increased efficiency.

Four, blog SEO

for network promotion, SEO optimization is the most basic is one of the most important means. In general, SEO job optimization and external optimization of cash species, but for the blog, internal optimization can basically be omitted. Because no matter is in Sina, Sohu and so on blog platform builds the blog. or the purchase of domain names, download the blog program to establish an independent blog, are the use of other people's programs, its own SEO work has done quite well. So basically just set a good title and blog introduction on OK.

So blog SEO focus is outside the chain, increase the weight of the blog. At the same time keyword selection to be reliable. It's best to have three or so phrases that can cover a batch of keywords. In addition to the overall optimization of the blog, there is the optimization of the post itself, focusing on the title of the article. The title of each article should contain at least one keyword that users often search for, not very lively.

Five, add RSS subscription, network pull subscription function

This is one of the most basic promotion methods, and as long as the page set on the OK, there is no need to add additional burden, so be sure to do. The specific form can refer to Kun's blog. Many blog programs have this feature built-in, if not, on the network above the search for a section of relevant code added to the blog OK.

Vi. Blog Circle

Each blog platform has its own blogosphere. Therefore, the blog platform to build a blog, be sure to join as many popular blog circles as possible. And then each blog post is sent to the blogosphere in sync.

Add blog URL, blog union

Now blog site, blog Alliance Station A lot of time, the case, a lot of add to these sites. The conditions of accession are generally not difficult, blog has a certain characteristics, often updated, and establish a link to each other.

Viii. Marketing of soft paper

For the blog, soft marketing is the most important, because the blog is the production of original content. For the content of the soft text is not much to say, because each blog is a promotion of the blogger's own soft text. Today we will focus on how to spread.

1. Edit recommendation. For bloggers who build blogs on other blogging platforms, making platform-editing recommendations is one of the best ways to promote it. But the premise needs our article topic to fasten the theme of the website (can study the post characteristic that has been recommended), the content has certain quality and readability. There is to try to establish a certain relationship with the editor, not to contact, but also to leave a certain impression. Acquaintances are good at doing things.

2. Submission. It is also one of the best ways to deliver articles to relevant websites. The same as the previous one.

3, forum posts. The focus is on choosing a forum that should match the theme of our blog post. Don't put URLs, hyperlinks and obvious ads in your blog. After the post, you need to interact with the altar friends, do not go after the hair.

4. e-book. If blogs of the same topic accumulate to a certain amount, they can be organized into e-books for dissemination. If the quantity is not enough, can also find some similar articles on the Internet to summarize, also can reach the effect of transmission.

Ix. im Software Promotion

QQ, MSN and other IM software, is almost a network of internet users must do one of the tools, so popular platform, must not miss. Im software to promote the way is very simple, on two. First, use the signature, QQ signature, MSN signature, even the forum signature, happy Net (SNS website) signature, mail signature, all add blog information. Second, make good use of group. Add some of the same group as the blog audience, conditional, you can build a few fan groups. When you have a blog post, just recommend it inside.

X. Forum Marketing

This approach is suitable for blogs that are more professional, or that blog audiences are more focused. For example, if it is a website planning, operation, Network Marketing, promotion of the blog, you can push A, Admin5, Chinaz, such as professional forum mix, more in the inside with the user interaction, to express their views, especially some new issues, timely help them solve. In this way in the popularity and visibility of a high, the blog will naturally be concerned.

How, this ten strokes method is very easy! What are you waiting for, hurry to practice it, I wish to see this article bloggers have become famous Bo. If you have any better method or the article has any advice, welcome to discuss, the author's information as follows:

Author information: Kun, www.tui18.com founder, Blue Beacon member. To see the author more articles please search push or kun, or login kun (pinyin) point card mother. New operation/Promotion communication 16 group 9485770, Welcome to join. Copyright Notice: Welcome to free reprint, reprint, please retain the original author information, thank you for your cooperation!