Kun: Forum Community's operational Promotion strategy (next)

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By discuz! Zhang Classmate's invitation, last week in discuz! "standing up in the classroom" and friends to share some of the topic of forum operation, but due to the time relationship, only share half. So this week the other half is up. Once again Jiehuaxianfo, will share the content of the day dedicated to everyone. Again thanks to the organizers and the organizer of this article, discuz! 's Zhang Yuan beauty: In addition, I initiated and organized the media industry year-end Exchange (Beijing) to start again, Flash has been the fourth session, really fast. This year's event is December 18, the number of limited to 300 people, welcome interested friends to find me to join (QQ87744822).

What was shared last week was forum strategy, content policy, user Group Policy, and integration strategy. Today we share the task strategy, medal strategy, activity strategy, team building.

First, let's talk about the forum's mission strategy.

If I remember correctly, DZ Forum launched the task system is starting from 7.0, I this person for the new version, generally first wait and see a period of time, such as the new version of mature, while pondering his new features how to use, will be updated. For example, now DX has 1.5, has been observed, and recently began to echocardiography, I think 1.5 is basically mature, and how to use, but also think more thoroughly.

7.0 This version, the change is very large, one of the most important, that is, more task system. At that time I looked at other forums, because I will also pay attention to some of the same forum, there are some I think good forum, the results found that a phenomenon, that is, all upgraded the 7.0 program forum, the number of posts will drop, so I did not dare to upgrade, has been watching. It was almost a year before I upgraded because there was a functional requirement only 7.0 have, so here I would like to say is, do a forum, or even do the site, not to say that the more features the better, the more new procedures, you want to understand what they need, in the end what to do? As long as it's enough, More functions, not necessarily a good thing. And especially some features or new programs, if you use improper, but let your data down, and pull far ha. Because that function I have to use, but also worry about the upgrade, will also affect the amount of posts, and so I concentrated on the study of 7.0 a week after the study through the level of Ascension. And when I got to the top, not only did the data drop as other forums did, but there was a promotion because of the task system. In fact, the last time to share, mentioned, this forum, sometimes you can play him as a network game to operate, fun is important, and the task system, is to increase the interest. Here are a few things to note about the task system:

1, the first is the task system, as far as possible full of fun, the reason shared last week, has said.

2, the task must have the sustainability, for example many forums, the task is one-time, this is not good.

3, the task of moderate difficulty, to have a new member of the task, there are targets for the old members of the task, to take care of the different levels of membership needs.

4, according to the purpose of the design task, for example, you want to let members upload real avatar, then design a upload avatar task.

5, with the medal system and integration System, for example, some medals, only through the task.

This is the first topic of the day, the task system

The second topic is the medal strategy of the Forum.

Medals are an old feature, and there are early forums. But many forums, ignoring the importance of medals, is basically just a few, not even medals this piece, but also five points to note:

1, pay attention to the diversity of medals, like the task system, take care of different levels and characteristics of members. For example, do not just the whole water medal, because there are many people do not irrigation, only diving, so for them, you can consider a diving medal.

2, the medal to be beautiful, this is needless to say. Have the ability to do it on their own, do not have the ability to often search the Internet.

3, the medal should be conspicuous, to highlight the status of the medal members. Because if the medals don't work, everyone will have no desire. Medals this thing, in fact, and the real medal in the same, is an honor, his role is in the spirit of

4. The sustainability of the medal. Try not to get a permanent medal, preferably a cyclical one.

5, is with the task system to combine. Because now DZ Forum Medal, are issued manually, so with the full combination of mission system, can save a lot of work

Let's talk about the 3rd, the Forum's activity Strategy

For the Forum, activities are essential. Because he is the forum lubricant, can increase the stickiness of the Forum. Forum activities This piece has four questions to note:

1. First, there should be regular activities and temporary activities. For example, like a push, there is a weekly push bean for advertising, this is fixed, there are occasional auctions.

2, to have learning activities, but also to have recreational activities, the reason for the same as last week, are learning too boring, are entertaining, and too water.

3, is the activity and the medal and Integral combination. For example, send medals through activities, send gold coins and so on. In other words, all the things mentioned above, tasks, medals, activities, etc., should be as far as possible with the Forum points system hook. It's not necessarily an integral, it can be a bonus, like an auction. You have to come in. Tips: This article is a founder, the Blue Flame member Kun original, want to participate in pushing a network marketing college training Friends, please search push a forum or kun, can also log kun (pinyin) point card mother. Please retain this copyright information when reproduced.

4, the last one is the activity to be able to bring benefits to the user. If an activity doesn't bring any benefits to the user, don't do it. The benefits can be spiritual or physical. For example, can be a kind, or medals such as the spirit of reward, can be to allow users to learn experience and knowledge, but also to allow users to feel happy from the psychological, happy.

The last one, is also the focus of today and everyone said, is the Forum team building

Maybe last week and today, a lot of things that everyone knows is the problem of implementation. But when it comes to building a forum, a lot of heads are big. This is not something that everyone understands. Because one involves management, there are too many aspects. This is similar to the management of the company, has not done management, never know how to manage people, this is not like other, such as setting up forums, or to do medals, I surf the internet to see what others do to know, many forums die, but also died in management. For example, early May do good, but later fell, the reason is that management is not up, or management team, out of the question.

First of all, and you say a big premise for the forum management of this piece, and the founder of the Forum has a great relationship. The founder of the Forum's personality preferences and management level, determine what the team can build, or even decide how large the forum can be, this is like a company, often poor character, the company can not do, the forum is the same.

First of all, a few LDTX team notes:

1, is to have a clear access mechanism.

Suitable for the moderator, not to see fame or boast, to see action. Basically all of the forums are for users to apply freely, and some users in the application of the moderator, said the particularly good. Like I used to manage the forum, often encountered such users, especially 67 ago, do not have experience in the forum, this aspect no less detours. For example, some users, just registered began to apply for a moderator, application instructions can give you write 3,000 words, see this moved, and write a special good, the determination of the table is also particularly good, even say your forum wrote, only level to how much can do moderator, he will and you analysis: What should be eclectic, Should have the ability to go on and so on. But if you really set him up as a moderator, ten to one months, this person will have no shadow. Even I have encountered this, you set him up as a moderator, and then not online, very unreliable. There is also like to see popularity, such as to see the other side well-known high, the name is big, let him do moderators, and even ask people to do moderators, this is not reliable. So must have access mechanism, filter out unqualified, first give set first card, do not care what others say. For example, for what should be eclectic, I took office must be good performance and so do not listen, because if really is sincere want to be a moderator, certainly will not care about a few months late application, and really have this ability and level, also do not need to give him moderator title, he can play; and for celebrities is also, although well-known, But not necessarily to do things, and often celebrities are busy. It may be said that the celebrity brand effect is good, this is true, the problem is that many people, the team has a problem inside. This building forum team, and open the company almost, the team does not work more people, others, must also follow do not work

2, is to identify with the values of the forum

The biggest difference between a forum and a forum is the difference in values. Their cultural atmosphere is different. Even if the setting is exactly the same two forums, the theme is the same, the same section, the content is similar, but attracted to the people, it must be different. The reason is that their atmosphere is different, it is like two people, can be the same height, wearing the same, education, company, income, place of origin are the same, but they attract the opposite sex, must be different, the reason is character. For the forum, this value is his character, atmosphere, culture. For the people in the team, we must agree with the values, culture and atmosphere of the forum, so that we can unite, aim and do it well. If we all have different views, are not unified, and even the opposite view, we will make a contradiction.

3, is to find the same kind of people, find a person who can be sociable

If not the same kind of person, that ability is no higher. A lot of people judge a person, like to use good people bad to master evaluation,

But I never liked to judge people like that. My view is that there are no bad people in this world, there are good and bad, and there is a dispute, because everyone's position is different, or the interests of conflict. All the people I have had conflicts and contradictions, I never think they are bad, because from their point of view, I am wrong, I am not right. It's like two people fighting, it must be said that both sides are wrong, the two sides of the relatives and friends must be accused of how. And there is no absolute wrong and right in this world. What is wrong or right? Narrowly speaking, to our advantage, is right, and the broad Primer said, the community agreed, is right. In ancient times, for example, a man marries a lot of wives, which is normal, is right, and even the more they marry, the more they praise him, and now it is called crime, and in China it is called crime, and in India it becomes a symbol of legality and status. Pull it off. So the establishment of a team is also the key is to find similar people, to be able to force a group of people, so that everyone can agree on a high level of consensus, efforts. If it is not the same kind of people, there must be contradictions, because in their own cognition, the other side does wrong. For example, the simplest one, for a member of the processing, if you have different cognitive, not the same type of people, it may be a thought that the membership is correct, b think that the number is wrong, or even do not think that this member is a violation of the behavior, then what? It must be a contradiction. Tips: This article is a founder, the Blue Flame member Kun original, want to participate in pushing a network marketing college training Friends, please search push a forum or kun, can also log kun (pinyin) point card mother. Please retain this copyright information when reproduced.

4, to establish a warm atmosphere

The people in the team, should be like a family, like brothers and sisters to get along. There should be no rank or hierarchy or whatever.

5, to have a sound assessment system

Forum and troops, like the Army of iron, the members must be constantly new to change the old people. We can observe, not a few forums, can do new members constantly, the old members are not lost. Generally everyone is like this, to a forum, very excited, because they are new, the results of a few days after the fun, not often come, or even a long time does not come, so this is the characteristics of the forum. Forum Moderator Team is also the same, we are using amateur and interest to do, it is certainly impossible to do his work, time a long, fresh feeling once, went away, and even if we work is also, the boss to pay the situation, will not always maintain a very hard state. So must have the assessment system, establish a clear reward and punishment mechanism, unqualified, should be discouraged to persuade. Friends are friends, work is work, want to separate.

6, the last one is to have a core member

When you have more people, you must have a core organization. It's like having a board when the company is big.

Here are a few common two questions, but also to interact with you. All the issues that have been seen in the forums have been published.

1, member level, one is the team level, if everyone's forum, there are users fighting how to deal with?

Kun: This question, I believe all forums have encountered, but this problem is not handled well, the impact is great.

Rain Chen: First by the management mediation.

Dingdong: Let them play first, lively.

Kun: Even once, a company person, call me, they are community, said that the community has two people fighting, played six months, now the company's business has been affected.

Big stomach flood: uh. Let them fight.

Kun: Let's talk a little bit about how to deal with your forum if this happens. The main idea. The two fighting people may be new members and old members, or they may be two new members, or two core old members.

Rain Chen: First by you management and moderator mediation bar.

Big stomach flood: Let them go to the water area to play. It is good to see many people with lively people.

Waves: The first thing to see is the content of the quarrel. If there is no conflict with the law, and the idea of the forum conflict that is casual.

Misty Rain Chen: believe that good management is difficult not to pour him.

Kun: Because this problem has no standard answer, so we communicate together, can only say that find the best solution. Misty rain, give you simulate an environment bar. Your forum, there are two old members of the fight, two old members, are very influential, and play very strong, but also require the administrator to conduct justice.

Surf: Sometimes even hope that the more they quarrel, the better.

Dingdong: Fight whether win or lose, management team to maintain a good face on both sides of the good.

Performer: Fight and Integral hook, hit more points did not want to hit all, hehe.

274-Lei: ditto.

Moderator-Zhang Yuan: Cold treatment, can not affect other members.

284-Cai Chuntao: Dinner. Reconciliation.

Kun: Small contradictions good handling, big contradictions difficult to deal with, especially related to the forum old members, just like I said that the company.

40-Feng: Taboo days.

Kun: The company's revenues have fallen because of this. Tips: This article is a founder, the Blue Flame member Kun original, want to participate in pushing a network marketing college training Friends, please search push a forum or kun, can also log kun (pinyin) point card mother. Please retain this copyright information when reproduced.

274-Lei: You can find 2 in private to talk about the specific reasons after the mediation.

Misty Rain Chen: I, first let them one by one, one by one said. Slowly put down the small, trivial no bar.

Kun: The whole company so many people, processing for six months, have not handled well.

274-Lei: one slap doesn't ring.

19547-Changfeng: Privately resolved, not on the table, affecting the overall situation.

40-Feng: If you haven't dealt with it for so long, it also means that the manager is not good.

Rain Chen: Of course, if to mediate, they said together, do not let one of the said, this is never solved. Let a say, finish, then let B say.

Dingdong: There are a number of community courts in the beginning of a number of forums. Acclamation elected Democratic judges.

Kun: Let me say my thoughts:

First of all, be sure not to be a judge. A lot of people once encounter this kind of thing, like meaning emotional do judge. The so-called spectators, I agree, a lot of people think very well, but really they met, it is not clear. Because after all, is the forum member, especially the old member, all has the sentiment, can say is the family matter, because one involves the sentiment, cannot divide clearly. Therefore, the first is not to be a judge, because the official is difficult to break the family chores, and if you really want to sentence, there must be a wrong place, the key is who is wrong more, and once sentenced, there will be some dissatisfaction. Even if a person is not a bit wrong, and the other person is all wrong, but you so sentenced, there must be some dissatisfaction. When the forum has tens of thousands of, hundreds of thousands of friends, these people must be what type of people have, what values have. So once someone is judged, someone must think you're unfair, whether you're right or wrong, even the wicked, who think he's a good man. So must not sentence, generally this kind of thing, at first don't ignore them, cold treatment is good, let them go, and like everybody said, forum not noisy not lively, if the symptom is not right, should guide mainly. Not to say who is right or who is wrong, is wishy-washy good, heavy in guidance. If you want to say wrong, say both sides are not. Of course, the forum should have its own clear rules and regulations, this is the premise. Like to say the dirty words, certainly is wrong, the Forum constitution should have one: no swearing. If you say foul language, directly to the plate processing. The problem of swearing has nothing to do with their own contradictions. That is, if they fight in the process, violate the rules of the Forum, resolutely deal with. All two of them are in violation.

One is not to be a judge, the second is to learn wishy-washy, three is to deal with, is to play 50 big slabs. Tell the wrong of both sides, just say they are wrong, do not say they are right. In addition, there is a lot of people do not deal with the contradictions in the forum, because he can not tell what is good users.

2, we think that the forum, what kind of users are quality users, is a good user?

Performer: Users who like to share are good users.

Dingdong: Beautiful People are good users

Rain Chen: The Forum as their own home, like to share, like to help others.

Performer: A good user who likes to ask questions.

40-Feng: Know how to give and offer.

Moderator-Zhang Yuan: Create original content, valuable content of the user is good.

Performer: The user who replicates and pastes all the while is as little as possible.

Four struggle fish: like the nonsense.

Kun: Everyone is right, but there is a big premise, is to firmly support the forum. Resolutely do not undermine the interests of the forum, which is the premise of good users. The reason why many forums deal with the contradictions of users, especially the contradictions of old users, right here. Because he thinks this user is an old user, every day on the forum, a large number of posts, is good users, good users to special treatment, this is not true. The premise of good users is to support the forum, do not undermine the interests of the forum. Like some people, daily posts, but every day in the forum to pick up fights, and even attack the administrator, such is not a good user, on the contrary, this is very very unpopular users, such users even if the active, but also resolutely deal with. Like rain-Chen, you said the forum may be the earliest is this, the beginning is someone to make a small mistake, occasionally with a dirty word, the administrator thought is an old member, and with a few words do not care so on the appeasement. The result is a long time, we all like this, even more can not deal with, and finally this.

3, say the user, say moderator. Again, the contradictions between users and moderators, what do you think should be done? For example, users attack moderators, and moderators fight, how to deal with?

40-Feng: first from the moderator analysis.

Misty Rain Chen: First see who is right who is wrong, always can not distinguish red indiscriminate.

40-Feng: see if the attack is right.

Misty Rain Chen: Some forum first will say is the user's fault.

Performer: First find the moderator problem.

4284-Cai Chuntao: Endure.

40-Feng: Then see if the user is interested in finding fault. Fragmented, big problem small.

Kun: First of all, the premise is that it is easy not to self-destruct the authority of management. Ancient times, said suing, must first dozen 50, although this method is not desirable, extreme, but not unreasonable. Management team, be sure to maintain authority. Imagine, a forum, who can be casually scold moderators, moderators normal operation of the plate, we are all finding fault, and the discussion, this forum how to tube? So the first big premise, regardless of who is wrong, but easily do not self-destruct authority. Tips: This article is a founder, the Blue Flame member Kun original, want to participate in pushing a network marketing college training Friends, please search push a forum or kun, can also log kun (pinyin) point card mother. Please retain this copyright information when reproduced.

In addition to be attacked moderator himself, do not pester with users. Whether right or wrong, first in the interior to think of a good solution, not impulsive to entanglement. If the user is wrong, for example, I met this less members, he knowingly violate the rules, but is to argue, find out, for such a person, directly to the truth, but also to give him sufficient face, if still not listen, or in the forum scold, directly sealed number. Like once I met a member, we all know, the forum is determined not to send ads, and then we have a forum in the discussion area, this area is devoted to the promotion of knowledge, so called talk. The result is a member, go in to send ads, I remember is selling clothes ads, and then there are advertising text, there are advertising pictures, and advertising links, so deleted, the result he began to play on, to query the administrator, why to delete? Then we patiently explained to him, because the forum is not allowed to advertise, he said, It's an ad, it's a share. OK, we say whether you are not advertising, but to promote the chat area, is not allowed to issue with our topic irrelevant content, the result he still noisy, said you this is not talking about, I talk about clothes can't ah. This kind of person, is nothing to find out the type, direct seal is good. Remember, members can deliberately say unreasonable words, the words, but no matter how childish he said, lift the staves more irritating, more obvious, we can not follow, we must reasoning. Because the forum has tens of thousands of people to look at, if the reason is spoken, he still does not listen, that directly sealed, any one, all can not say anything else. Simply put, the child can scold you, you can't scold the child, because you are an adult. If the moderator is wrong, then directly let him apologize, if inconvenient, the administrator can also help apologize, another moderator apologized, the administrator also came out smooth. For example: for XXX, I represent all the management staff to apologize, but also thank you in time to help us correct the error ... XXX Moderator is really wrong, we have to deal with him seriously ... The human heart is long, everyone is harmless, to understand each other, then say why make mistakes: for example, XXX moderator that night overtime, a night did not sleep, so in this state, the members of the post mistakenly deleted the kind of, is to apologize at the same time, to come out round the field, and take care of everyone's face, The reason to say, and do not hurt anyone's feelings, and finally happy.

Today's sharing is almost here, thank you!

Expert recommendations for this issue of interaction:

q:27427-to fly a group of the Forum how to operate and build a team?

A: First of all, this topic is a bit problematic. The theme of the forum must be clear, this clear, that is, to have a clear crowd direction, there is a clear content point. And the next is too broad, the future of their careers and personality, it is certainly a variety of things, and the focus of the thing, is not the same, so the theme is not good. Future profits, it is more difficult to sell advertising is difficult, because the crowd inside too miscellaneous. From the management team, this is not what the forum or the Forum, the management team to build and the forum theme is not very related to the operation and the team's general routines, is that I share the content two times. Specifically to you this forum, I give you the proposal is to find mature people to do management, do management work, the most taboo is the impulse, and the young because of age, often like impulsive, so find some mature people to do management.

Q: Local community, 3-person team, are more introverted. Offline activity How do you do this?

A: One, force oneself to become outward, second, absorb an extrovert person to the league team.

Q: How about giving a moderator a salary? Long time, moderators are tired, what is the good way to stimulate it?

A: At present, China's moderators, has not developed into a career stage, and how much money do you send? Hiber is not good to do anything, Chiching words, I believe that the general small forum can not have this financial resources. And not for one person, dozens of people. The most important, everyone's enthusiasm is not money can be mobilized, for the money to do, it may not be able to do, because he will work for him.

Q:12202-Lee as a worker, I opened a staff forum, the company always let me delete posts, do not let us discuss wages, treatment, and technical discussion not too thin. How to deal with the relationship with the company?

A: If it is a specific company's staff forum, then I do not feel the need to do. If the company let you do it, there is no way, if it is your own to do, in fact, no good. First of all, in terms of profitability, this forum is certainly not profitable, but also waste a lot of time, and doing this, the company does not necessarily think you are good, and may even think you are in the use of working time nonsense. The most important thing is that employees will be in there to discuss some of the mess, if the company's nerves, the company uncomfortable, offend people; If you follow the company's meaning to do, the user is uncomfortable, or offend.

q:26677-Wei Regional Forum moderator contradictions, how to alleviate?

A: The nature of the problem, or in the recruitment of time, not good. As I said before, look for people who agree with the values of the forum and are similar in character. The chances of such a conflict is very small, so you look at the problem, is a moderator between the contradictions, the essence is now your team, the values are not unified, and it is possible that they are not all the way, so we have to consider restructuring the direction of the team's construction

q:26359-Wu Jinlai: How to attract members at the beginning?

A: You need to accumulate seed users first. For example, you want to build a weight loss forum, that can be in the forum before the line, set up weight loss group, such as the establishment of 10 200 people weight loss group, that is 2000 seed users, the initial difficulties are passed. Of course, if you can build your brand is more cattle. Why the Celebrity Building Forum, just on line with thousands of people registered, thousands of posts, the reason is here, because the people's brand, on behalf of the seed users.

Q:11207_KUTJ: How to stimulate posting?

A: The key is to guide, this in our two lectures, often referred to the issue of guidance, suggested to review (last period: http://www.discuz.net/thread-1956525-1-1.html)

Q: I use the DX1.5 group function instead of the forum, is the group operation and forum?

A: Absolutely not the same product, if the same, there is no need to call two, in two forms to performance.

Q: How to start a forum to do with already 7-8 of the forum competition?

A: If people are already very cattle, why do they have to do it? Unless you have the absolute advantage of things and differentiated things, it will be very difficult to develop. Like Sina, now give you 1 billion, you can not compete with Sina, even give you 10 billion, also impossible. So unless you have to, or you have the absolute advantage and differentiation of things, or do not run to a piece of the Red Sea to play.

Q: Team management issues, there are a few old moderators, has been promoted to the administrator, is rarely to take care of posts, and rarely posted. Now the problem is that many moderators see the administrator do not do and do not care about the moderator also began to lazy.

A: This is when I just talked, stressed a problem, for unqualified moderators, directly is to persuade. Friends are friends, work is work, you put your thoughts and reasons and he said, if he does not understand, prove that you had the wrong person.

The above is the transcript of the lecture hall. Finally do a small advertisement to push a college online 8 training to accept the reservation, there are want to learn network marketing promotion, Welcome to register. My contact method is as follows:

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