Kun: For the network to promote soft paper wrapped in beautiful

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We are now in an era of exploding information, especially with the advent of new forms of communication, such as the Internet, where more and more information is available, and we are nowhere to be hid. Even the last toilet will be raped by small ads. In the face of a huge amount of information, it is difficult to tell the information is more valuable. So said "Sprinkle incense not afraid of the alley deep" era has long gone, want to make their products stand out, you need to carry out packaging. You see, even the Forbidden City's toilets are affixed to a four-star brand. Even the royal family is like this, not to mention the grass people.

Said so much, is to let everyone understand the importance of packaging, the following back to our today's theme: soft paper packaging. A good article, in addition to the novel, style exquisite, also absolutely need a good looking. And this looks like, is beautiful typesetting. Maybe some of the writing workers, see here will laugh, typesetting? Do we not learn when we wear our red scarf? But laugh and laugh, it is true. Push a day to receive a lot of user contributions, of which almost no one conforms to typesetting requirements. Jiang also often browse other websites and forums of soft posts, articles, found that in addition to editorial intervention, there are few typesetting qualified.

Some people may think that I emphasize this is a bit of a fuss, the article is not the key to see the content? In fact, the following let Kun to analyze the typesetting problem will have that impact:

Note: This article refers to the soft text is mainly the amateur promotional enthusiasts write to promote personal or website-oriented soft articles, not refers to the public relations companies and other professional institutions to write soft text.

The influence of typesetting

1, affect the reading experience

Imagine if we saw an article, the theme is really attractive, the content seems to be good, but throughout it, there are not a few punctuation marks, there is no clear paragraph segmentation, the full text is almost all linked together, the size of the text is not in line with the conventional, then we still have to look at the mood?

2, affect the editorial audit

The author is the editor of origin, and now push a daily will also receive a large number of users to contribute. Poor layout of the manuscript, unless the content is particularly good, otherwise will not hesitate to delete. The reason is very simple, have to give him the time of typesetting, can go to the Internet at least 三、四篇 article. And for the composition of exquisite articles, can generally pass through, because there is no time on the cost, as long as in the background lightly "through" on OK, why not!

So those who often contribute not through the friends, first look at their own typesetting pass it.

3, influence the media reprint

Truth and the second is similar to the same time cost, we are willing to go to 10 articles, or to turn an article.

4, affect the personal brand

The network is virtual, can not see himself, so we evaluate a person, often through his language, words, behavior and other details to judge. And the composition of the article, it is the equivalent of human clothing. If you see an untidy person, what impression do you have of this person? Similarly, what do you think of the author when you see a poorly-written article?

5. Influence career Development

I believe many people will see this when there is doubt, the composition of the article and career development What is the connection? The composition of the article is poor, at least prove three problems, a, the author does not pay attention to user experience; B, the author does not pay attention to product details; C, the author of the general writing skills. For the Internet industry, the first two are very deadly. Who hires an employee who does not pay attention to the user experience and is very careless? Anyway, if it was me, it wouldn't be.

Second, the reasons for not typesetting

What are the reasons why typesetting is not standardized because of the so-called cause? Kun, did a small survey, the approximate reason is focused on four aspects:

1. No typesetting consciousness

This is one of the main reasons, many friends do not think of the problem of typesetting, basically is the article finished on OK.

2, do not know how to properly typesetting

This part of the people, is a typesetting consciousness, also want to line up a good version. But they do not know how to properly typesetting, basically according to their own standards to arrange.

Tips: This article is to push a founder, Blue Flame member Kun original, want to see more articles please search push or kun, or landing kun (pinyin) point card mother. Please retain this copyright information when reproduced.

3, lazy typesetting

This one is the most terrible: (can only be told, young, age.

4, software or website problems

This is also one of the main reasons. For example, many friends are first in Word to write articles, after finishing the version, copy and paste to the site. But in the process of copying and pasting, Word will freely produce a lot of garbage code, even typographical errors. In addition to these software reasons, some sites may also be due to procedural problems, typographical errors. So when you publish the article, you must pay attention to see if there are any mistakes.

Three, basic typesetting method

Say so much, the correct layout way should be what kind of? The following list of five most basic, these five can do well, almost. After all, we are not professional writing workers, some special details and professional fields, there is no need to study too deep.

1. The first line of each paragraph is empty. The two lattices mentioned here refer to the length of two characters.

2. A blank line between paragraphs and paragraphs. This will make the article read without oppression.

3. Correct use of punctuation marks. For example, the article must use Full-width symbols, can not be half-width symbols, many friends of the article often put the comma and the period into "," "." Specific people can search the Internet keyword "punctuation usage", find relevant information to learn.

4, paragraph should have a small title, and bold. If an article tells a number of questions, the different aspects of the content, to have a small title, while the small title bold. Just like this article.

5, do not arbitrarily modify the font size, font and color. Any site, forum has the default font size, font and color, and this standard is basically verified, in line with the user's reading experience, so easy to change the font size, font and color.

After the release, you must check

The reason why this is listed separately is that many problems often arise because of carelessness. So whether it is published in their own website or posted in other sites or, found out, be sure to open the text page to see if there is no error. Even if 99 sites are released, the 100th site may be wrong because of its program code problems.

There is so much to say about the composition of the article. Hey, I admire myself, such a small problem, incredibly hello in the dozen more than 2000 words, it seems I have to become a monk. But in the end, I would like to say a word, typesetting this thing looks simple, but want to develop the habit of correct typesetting is not easy, the most important thing is to implement the line.

Author information: Kun, www.tui18.com founder, Blue Beacon member. To see the author more articles please search push or kun, or login kun (pinyin) point card mother. New operation/Promotion communication 15 Group 77038111, Welcome to join.

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