Kun: Hands-on teaching you to plan a website

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

"Market Promotion Treasure" this series of articles, wrote a 六、七篇, during a lot of people add the author group, in which to discuss various web site operation and promotion of the problem, the author is very gratified, thank you for your trust and support. In the exchange of the author found that the market is too heavy to promote, in fact, marketing is only part of the market operation, for marketing, platform is the basis for the content is the key. So before the promotion, must first the website construction is good, the content is strong. Especially for the new station, the early planning is very important. Today Kun to tell you about the site planning. Note that this article is mainly to give you a train of thought, does not involve writing a planning plan or business plan.

Note: This article is mainly aimed at personal webmaster, professionals Please bypass, lest let the author left a joke.

I. Thinking before planning

A lot of friends, especially personal webmaster, is often the brain a hot build a website, fresh two days and a half, and gave up, and finally often their own defeated. In order to avoid this situation, before planning the website, we must first think clearly some questions!

1, the goal of the establishment of the station. It is pure interest to play, or to make money.

2, how much energy. Is the use of spare time to play, or full of devotion.

3. How big is the investment? is to take some pocket money to make a mess, or to Gbagbo all bets on.

4, the number of personnel. is a person, 35 friends of small team or company operations.

5, how long can persist. This article is mainly aimed at large investment, profit-oriented. How long can you hold on without making money?

Ii. determine the approximate direction

The direction of the type, refers to the site is probably involved in the field, that is, you want to start from that, it, music, or other areas. Here I remind you to choose their familiar, can play the turn of the field, otherwise not only do it very laborious, and difficult to succeed! In fact, this step looks easy, but it's not easy. Because think about it is too difficult to choose the right direction, this not only need to have a general understanding of the Internet, but also to the field has a profound understanding, but also to master the relevant knowledge of the operation of the website. These things, all need time to accumulate, precipitation, otherwise it is difficult to have the right judgment.

III. Data Survey and analysis

After setting the direction, we need to do some research and collect some data. The so-called known know, win. This includes a lot of content, such as audience analysis, market status, competitor analysis, different types of stations, need to collect things are different, this mainly according to their own needs. Here are a few more generic items:

1. Collect the best 10 websites in the field.

2. Analyze their website data. Including rankings, registered members, the number of columns (including specific names), the number of articles, daily update volume.

3. Analyze their background. Including station time, whether company operation, team size, etc.

4, analyze their advantages and disadvantages. For example, what are their characteristics, where the success is, where the failure is, and so on.

5. It's best to list an Excel table.

These data are very useful and can help us to analyze the form and make judgments correctly in the next work. So keep in mind that the relevant investigation and data must be done in the early stage.

Iv. Clear User Orientation

User positioning plainly is what your site is going to do, for those users to provide what content and services. This is critical, if your positioning and orientation of the user base is not clear, the aspects involved in the competition is too intense, the content provided is not attractive, certainly there is no future to say. So this step must want to thin, think through, around the user needs to think, more from different angles to think. When you think about it, take a piece of paper and a pen and write down what you think. Here to emphasize, do the website must not biting, greedy big, want to forbid to live temptation, do not always say to do a portal. If you can make a very small point to do, do fine, is also a big website.

V. Determining Content Services

After positioning, we begin to determine the services provided, that is, the design of column settings and functional modules. These are mainly based on user needs to consider, as far as possible to reflect the characteristics of the two words. Because this article involves a lot of things, so I will write a special description.

Can you really play around?

Through the above thinking process, the site's approximate structure has been formed in the mind. But when we imagine, we always think of things as perfect, and out of practice, so we still need to think about "what has just been planned to really play a turn"! Mainly from the following points to consider:

1, the site involved in the field is really their own good at it?

2, site positioning and content, really is the user really need, rather than their own imagined it?

3, with the existing technical level, can achieve the expected effect?

4, with the existing funds, to meet the needs of the site?

5, if it is an individual, really have enough time and energy to maintain, update it?

6. If it is a team or company, is the staff sufficient?

7, if you want to make money, this station has the point of earning money or profit model?

8. Once you fail, can you accept the consequences?

VII. implementation.

This time is landing implementation stage, start LDTX team, Design website page, program, etc., the concrete execution process does not say.

Viii. actual Combat

The above is just theory, we may feel not intuitive, too abstract, the following author to simulate a site planning process, give you an intuitive impression.

1, do the purpose of the website. The author wants to use the spare time, makes a personal website, invests is not big, is a domain name and the space money. It doesn't matter whether you make money or not. The key is not to work too hard.

2, determine the approximate direction. From the author for several years personal webmaster, is engaged in the actual situation of the Internet industry, for the website construction, operation and other convenient things to understand the best, do up the most smoothly. So the approximate direction of the site is determined as a webmaster station, dedicated to the webmaster services.

3. Data survey and analysis. Now we come to understand some of the other webmaster types of Web site status, the current Webmaster class site, do the main success of the following several:

laggards: Alexa ranked 7147. This is a community-type site, the whole station on a community, not commercialized. His main characteristics are experienced webmaster More, original content is more. Its also has a webmaster SNS station.

China Webmaster Station: Alexa ranked 5050. This is a veteran webmaster station, well-known very high, has been operating the company. The first is to download the main resources, now or his main content, the current information to do a good job. Forum general, not as outdated, it has a statistical service to provide a station, very good.

Admin5:alexa ranked 22091, corporate operations. Webmaster Station in the Up-and-comer, content to do very good, by the webmaster favorite.

Other: There are other aspects of the site, here is not a fine lift.

Note: Do not do personal webmaster for many years, the above market analysis is purely blind writing.

From the above analysis can be seen, although a lot of similar sites, but the success of such a few, if we do not seek large, only refined, there is a chance.

4, clear user positioning. Now we take out paper and pens, from different angles to the site users of the needs of a piece of writing out: from the construction of the station can be divided into: the establishment of the station before, the construction station, the establishment of the station, from the operational requirements can be divided into: SEO optimization, money-making skills, marketing, content construction, etc. from the site types can be divided into: forum webmaster, local webmaster, Download webmaster and so on.

Before the establishment of the station: mainly include the choice of space, domain name selection, program selection, source download and so on.

Construction Station: mainly includes the design of the webpage, the setting of the column, the construction of the content, some free resources and so on.

After the construction station: the website profit, the website promotion and so on.

Other slightly.

From the above analysis can be seen, the construction of the station can do the most content, but also the most concerned about the webmaster. We combine operational requirements, site types and other factors comprehensive analysis (process slightly), and finally came to the conclusion: Marketing and forum webmaster is two a good point, facing a wide range of people, large demand, can do more content, and at present almost no similar station. Comparison between the two, or for the Forum Webmaster Station better do some. At this time the theme of the site came out: specifically for the Forum Webmaster Service station, called "Forum Webmaster Station", Slogen for "forum people own home"!

5, determine content services. Mainly around the user needs to think. For example: forum How to set up a section, how to build a team of moderators, how to gather popularity, how to engage in online, offline activities, how to promote and so on. After some analysis, the website provides the service also came out, has approximately four aspects:

A, the Forum operation experience sharing, mainly provides the forum construction aspect experience article

B, related resources to download, including forum templates, Plug-ins and so on.

C, related programs, copywriting, including online, offline activities of the program, moderator incentive Scheme, forum level setting program.

D, the promotion of skills, mainly teach you how to do forum promotion.

Then based on these four points to divide the specific column, the development, the addition of related functional modules, specific.

6. Can you really play? I have accumulated a lot of resources over the years, there are certain contacts, so from the content to provide technical support problems are not. And if necessary, can build a small team at any time. Once the failure, it does not matter, is to do the play.

The above content is basically based on strategy layer and strategy layer of things, mainly to give everyone a thought, a direction of thinking. Finally come out of the site what kind of, but also to see the specific implementation. Finally send you two words: no failure of the site, only the failure of the team, the success of the site is the key to the operation.

Note: Again, this article is mainly aimed at a number of personal webmaster and just entered the friend, the above examples are also for easy writing, please do not seriously:

Author information: kun, net name pot. Do a station for many years, has served as a fan website editor, editor-in-chief, is currently working in the computer world's Friends Answer Network (www.pcw.com.cn), responsible for the market and BD work, welcome new and old friends to exchange, cooperation. For more articles, please search Kun's column. New Media Exchange 4 Group: 49474853, Welcome to join.

Copyright Notice: Welcome to free reprint, reprint, please retain the original author information, thank you for your cooperation!

Webmaster Network News list Www.admin5.com/top