Kun: How to promote online shopping mall

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Push a forum on the site diagnostics open three months, has been free to diagnose more than 300 sites, which online mall category of the site, accounted for a large proportion, so today Kun to discuss with you about how to promote the online mall some experience.

The promotion strategy of the online shopping mall

Before the wording, we must first understand a problem, for the mall class site, the main purpose of the promotion, what should be the method of strategy. Online Mall, as the name suggests, is the site of sales products, since it is the sale of products, it should be to promote users to generate consumer behavior, increase sales for the main purpose of promotion.

So how do you make consumer behavior? Perhaps different people will say different answers: such as quality assessment, good service, low price and so on. But for the network mall, reputation and brand awareness is the first element. Because the network is virtual, buyers and sellers are basically apart can not meet, how to let users generate trust is essential. Therefore, in the promotion of the Network Mall, the main promotion strategy is to establish brand reputation, increase the conversion rate between the user and denomination.

Second, the misunderstanding of ideological understanding

After clarifying the promotion strategy, the next Kun also must eliminate some misunderstandings which everybody realizes. Because in the website of the Forum to diagnose, often see some friends asked such a question: Why the traffic is low, why the mall site users return rate is low, why the mall site rankings low and so on, in fact these are very normal.

First, the network mall is not a information station, not a large number of content to do support, and online shopping mall is the sale of products, for people who do not need to buy, who will not be in the mall every day, even if there is a need to buy people, in the need to be satisfied, and rarely come So the online mall of the various web site indicators is very normal.

And the front also said that the promotion strategy of online shopping mall is to build credibility and brand awareness, increasing the conversion rate between users and customers. So plainly for the mall, how much traffic is not important, the most important thing is how many users to produce consumer behavior, this is the main. That is afraid of a mall a day as long as dozens of IP, but these IP all can generate consumer behavior, that is successful.

Third, the promotion method of the online mall

In front of so much chatter, the following began to cut to the chase, specifically said how the network mall should be promoted. The author mainly summarizes five kinds of main and most effective methods.

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1. Use Consumer-to-consumer Platform skillfully

Now many users online shopping, basically the first thought of the place are all kinds of consumer-to-consumer platform, such as Taobao, Pat, ebay, and so on, so want to promote the network mall, these places must not let go. If the conditions permit, in the main Consumer-to-consumer platform to open the corresponding shops, while trying to do a high level. For example, a five-drill Taobao store, users of its credibility is still more recognized. As for how to get the grade, I don't have to say it.

2, Soft Wen marketing

For the promotion of the Network Mall, soft marketing is also a very important means, when I sell the network currency, is to rely on this method to promote, the effect is very good.

There are two types of soft text in the Mall category: The soft text of the Consumer Guide class and the application technique. Consumer guidance of the soft text mainly refers to some of the purchase before the attention, skills, such as how to prevent JS; application skills of soft text mainly refers to some products used experience and maintenance. These two types of articles are easily accepted by users and are easily disseminated.

3, Blog Marketing

With the popularity of blogs, the application of blog marketing is also more and more extensive. For the mall, should create a related field of expert blog. such as selling mobile phone stores, it can create a mobile phone expert blog. Here to introduce a typical example through the blog marketing products, we search for "love strange", this is a special description of a variety of strange things blog, has been a huge income.

4. Forum Marketing

Many people mention forum marketing, will think of forum mass, or spend money looking for the whole of the post son, in fact, not called forum Marketing. Forum Marketing here refers to the products in the relevant forum, will make their own opinion leaders, thereby affecting the Forum users of consumer behavior, the purpose of selling products. Even deeper, you can build a relevant product forum.

Welcome everyone here to push a forum for free advertising, but also welcomed the credibility of the business to the "computer enthusiasts" official forum for marketing, I will strongly support.

5. Cooperation promotion

There are many ways to cooperate, the most typical of the cooperation on the mall is the number of it classes. For example, in some it website browsing quotes, will find that the article below often appear some recommended businesses, in fact, this is the business and the site to reach a cooperation, the site in the relevant article page, recommend business products, and businesses to the site a certain return.

Another example in their own platform is not very perfect situation, directly with a number of well-known mall cooperation, their own products to provide them with low-cost, in order to achieve a common goal. Tips here, the current "computer enthusiasts" of the official website can provide similar cooperation, welcomed the interest of it businesses to discuss cooperation.

About the network mall to promote the method, today to say so much, in fact, this article is just a brick jade, welcome to the relevant expert can discuss, share more tricks, coup.

Author information: kun, net name pot, push a (www.tui18.com) founder. To see the author more articles please search push or kun, or login kun (pinyin) point card mother. New operation/Promotion Communication 10 group 3290398, Welcome to join.

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