Kun: Network entrepreneurship cannot follow the crowd and rehash

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In recent years, with the popularization of Internet technology and the lowering of the threshold, more and more people start to choose to solve the employment problem through the network. It should be said that this is a good phenomenon, only in the Internet industry more people, China's internet business can get greater development. But the desire for entrepreneurship is good, the process is difficult, often the results are more brutal. So how to effectively avoid the risk of starting a business? This is a question worth pondering. Today Kun to discuss a lot of friends in the network business, easy to make two mistakes, I hope to help.

First question: Follow the crowd.

Whenever there is a new pattern appearing on the Internet, or some domain is rumored to have "money", there will be a pile of people to go up and blindly on the project. For the entrepreneur, enough passion, enough execution and reaction is important, but not blindly follow suit. Even if the market is big, once the participation of everyone more, that average down also not much. And then meet some powerful crocodiles occupy half of the words, the rest of the people can be more miserable. Here are a few examples:

To go far, said the original blog when the introduction of China, is how the fire. In particular, the introduction of this concept of the Xingdong, is called the father of Chinese bloggers. Its creation of the blog network, has also become the focus of attention, and even threatened to overtake Sina within a few years. In this blog wind driven, regardless of large sites, small sites, have the strength of the company or personal webmaster, have shirtless. But how much is left in the end? Now a mention of blog, we may first think of Sina blog, Sohu Blog, and then Baidu Space, QQ zone. The rest of the big and small blog station, basically have been martyrs, become the success of others on the road of Stone. Although the blog network is still alive, but also faced the dilemma of closure.

Toward the near, because the success of happy net, SNS fire, we have a nest peak to engage in SNS. But in the end, only to achieve the true and false happy net, contributed to the network of nets to the transformation of all the major portals and launched a new product. And these people who follow the bandwagon, how many taste the sweetness? Even the old SNS station to the net back to the whole closed, the classmate network also had to move to the scarf battlefield. Once again salute these brave, dedicated martyrs.

In the past two years, more and more friends have been selling tea online, which is said to be because of the high profit of tea. The most crazy time, I q on all groups, almost all can see the figure selling tea, and even QQ on a day to receive a few of the private chat information selling tea. Push a number of members of the Forum also driven this trend, I asked a random, but not a good income. The profit of tea is high, but like this people go up and sell tea more than buy tea, on average, how much can one person sell?

Yesterday saw a news, special interesting, and share with you. Said, 10th, a key kindergarten in Nanjing outside the gate, a large number of parents began to queue up all night for children to register, flooding. It is rumored that the kindergarten 10th began to recruit new students. In fact, the kindergarten has never published such information, but only the speculation of individual parents. But after spread, wildfire effect, someone believed it. Especially when the first person starts to line up, more and more people start to follow the line. Those who stand at the end of the team, do not even know why the person in front of the platoon, but see everyone in the platoon, also with the big flow. As of today (number 12th), the team is still lined up.

And some of our friends, and the news of the parents are the same as ever. For example, in the SNS war, a lot of friends do not know what SNS is, also do not know the future of SNS, but to see everyone said well, are doing, and then muddled to do.

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Of course, is not to say hot things, can not do. To be popular, you must follow the crowd. The key is to calm down, to first analyze the form clearly. Here are a few suggestions:

First, a full understanding of the relevant areas, to see how large the market size? How good is the future? How many people are involved! Even if the cake is bigger, but the number of people, but also not eat.

Second, see if the industry's predators will intervene or if there is any possibility of future intervention. Because once they get involved, we might be in danger of getting out. Even if you have achieved some success in this field. There are too many examples of this, such as the blog network, such as the joint public.

Third, digging gold is better than crossing the river. I believe many friends have heard such a story. The Western development of the United States, many people go to the West gold, but the real money is not a few, most people lose even underwear are sold. But there was a young man who had dug up the gold. Originally he went to the west, and did not join the Gold Digger's team, but in a block on the gold road on the river side, to do a ferry business. The result is a bowl full of profit. On the road of entrepreneurship, it is not so! When everyone goes to dig for gold, the opportunity may be dug up early. And this time, it's better to be the ferryman. In this respect, discuz! a lively lesson for us. SNS Big Hot, the company immediately developed the Ucenter home This product, the result in this SNS war, the other people to the most special piece of cake.

Four, are those hot-won projects really good for you? Wine is delicious, but not everyone can enjoy it. Like myself, drinking is allergic. Entrepreneurship is also the case, some projects, there is no certain funds, strength and background, is not to play.

In fact, some friends are very sensible, when others follow the crowd, they choose to do unpopular. But this leads us to today's second topic: "Rehash!".

For example, these days there is a company is looking for me, they are to do the Enterprise self-service construction station services. In fact, this model, in the early 2000, there are more than the current fire, there are many companies and individuals have tried, but basically failed to accept. At a time when the costs and thresholds of construction are very high, this product is not accepted by the market, let alone today? So this is a typical rehash.

Give me an example of a personal website. Push a site Diagnostics section, every day have a lot of friends to seek free diagnosis, which has a period of time, film and television category of particularly many. Internet development to today, but also to do a personal film and television station, is really a very unwise choice. Film and television stations do fire, but at that time the big environment is: The internet has just started, broadband has just begun to popularize, and at that time the network of entertainment Products Limited, so the online free movies, TV dramas, became the favorite of netizens at that time. However, with the increase in bandwidth, a variety of entertainment products continue to emerge, there are many ways to choose entertainment. Pure film stations are gradually replaced by other products. More importantly, once the film and television station is bigger, it needs a lot of money to burn, and it also involves copyright issues. So there is no chance for an individual to be in this field. Even for powerful companies, we have to consider them carefully.

So when you think you've found an unpopular project, be sure to figure out a few things first:

First: Is this project really unpopular? It was a hot spot, but it was eliminated by the market.

Second: Is this project really no one has tried? There are many people who have tried, but they have failed.

Third, if no one is trying, what is the real reason for everyone not to try? The project is not executable.

Four: If someone has tried, then why no one has succeeded. What is the reason for the unsuccessful?

Today's conversation is here. If you have any different meanings or suggestions, please share the discussion. My contact method is as follows:

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