Kun on 10 ways of exploding website traffic

Usually said site traffic (traffic) refers to the number of visits to the site, is used to describe the number of users to visit a website and the number of pages visited by users, such as indicators, commonly used statistical indicators include the number of independent users of the site, total number of users (including repeat visitors), the number of web browsing, the number of page views per user, The average length of time the user stays on the site.

Web site access statistical analysis is based on the basic data to obtain web site traffic, according to the online marketing of new observations related articles, web site traffic statistics can be roughly divided into three categories, each containing a number of statistical indicators. The specific Web site traffic statistics are calculated through different IP landing sites, that is to say. The number of times a day the same machine landing site, no matter how many, in the flow statistics only recorded as an effective landing, this calculation method can be more scientific calculation of how many people logged on the site, effectively prevent the intentional site to refresh so as to increase their site hits.

Recently a lot of new friends into the group, have asked the author how to increase the flow of the way through the promotion, in this first thank you to the author's trust. In fact, do not have to promote, through the site's own optimization can also reach the effect of explosion of traffic, let Kun to share the following.

I. Characteristic content

For marketing, platform is the foundation, content is the key. The website content has the characteristic, the user nature likes often to look back, therefore first the content construction good is kingly. The content is not only the traditional sense of the article, information, etc., can also be other aspects of dongdong. We can start with the following five aspects:

1. Special columns. For example, now many websites are doing interviews, usually for the industry site, very suitable.

2. The advantage content. This is needless to say, is that your site content than similar sites different places.

3, Hero characters. Especially important for Community-class sites.

4. Characteristic module. For example, some SNS website competition parking game.

5. Special service. For example, free website planning, free SEO optimization, free ranking inquiries and so on.

Ii. Title Party

Title The role of the party needless to say it! Good title party, not only can make users have the impulse to click, but also to achieve the role of SEO optimization. However, note that the title can not be linked to the content, or to the content of exaggerated, the difference is too large, so easy to cause users disgust. Say a real case:

A user in the forum issued a South Korean star endorsement of mobile phone ads, the title is: XXX's latest mobile phone ads, the viewer is few. The user after the bitter experience, repackaged the title, instead: by the South Korea banned the restrictions level of advertising (XXX endorsement), the results of a warm response. This is a good title party, the title tightly grasped the psychology of netizens, but did not exaggerate the content, I hope we can be inspired by this example.

Third, column subdivision

Site column is equivalent to the city road signs, users can be in your site to the content of the need to rely on it. Therefore, the column classification must be based on the actual needs of the user Division, to the situation, reasonable, if possible subdivision of the column. To do so is to facilitate the user to find content, the second is properly set, SEO has a role. Say an example:

When the first fan site was built, the college channel has an XP section, mainly introduce XP related knowledge. Because XP is the mainstream operating system, so we have high hopes for this column, the article updated quickly. Arguably, XP is so subject to user attention, as the volume of the increase in traffic should be increased just right, but the actual situation is the PV growth is slow. After the data analysis found that more than the original article, the user to find more and more inconvenient, no one is willing to go to the hundreds of pages of articles in the list of search, which caused the user to come after a few eyes to go, so much content but can not stay users. After the situation is clear, we immediately to the XP column for the revision, the actual needs of users to subdivide a number of subordinate columns, resulting in a large increase in traffic, IP also has an increase.