Kun: Please make the Promotion Task index reasonable.

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Last week, one night, pushed the operation of 28 groups to promote the voices of the people around the network to promote the topic of debate. See the Group of Experts so much, m brother released a demand, said its company to promote a new book, but the promotion of knowledge, even SEO is not clear what meaning, so want to pay people help on the network to promote. The approximate budget is 500-1000 yuan, the target is through promotion to reach 800 sales. It should be said that the demand is very unreliable for two main reasons:

1, 1000 yuan even the promotion cost is not enough. When I and brother M thrown out of this view, M brother a blank face asked me, do the network to promote what is the cost? Let's figure out the cost of network promotion. Let me first throw all the possible extra costs, only the most basic labor costs. If who can, without any cost of the situation, to complete this indicator, that brother's monthly salary can reach at least 6000, daily income is about 300. (Salary/22 days, because there are eight days of rest every month.) In other words, even in the absence of other costs, its own labor costs are 3,001 days, if this task to spend more than 4 days of time, that for its own, that is, beyond the cost, is losing money.

This wage level we do not have to doubt, casually find some people in the industry to ask to know. If a friend has the ability, but did not achieve this income, then come to Beijing, such talent is very short.

2, 1000 yuan profit obviously unreasonable. Then suppose there is such a cow, or just have the relevant channels, can take this task in a moment to complete. But even so, this guy will not take this business. Even if the 1000 yuan is all pure profit, it will only earn a little more than 1 yuan per book. Although I am not selling books, this ratio is obviously unreasonable. A little bit of brains will think, simply go to wholesale 800 books sold themselves, the profit is absolutely not more than 1000.

In fact, in addition to the above two, there are many ways to prove the unreasonable demand, but these two are enough. And think this thing is not reliable, not only I a person, on this issue, my friend mouchangqing and so many well-known network promotion experts have exchanged views, we agree that not reliable.

Of course, it's not impossible to do this with 1000 bucks. The premise is that the person who sends the task, must be proficient in network promotion. If brother M himself clearly know how to use 1000 yuan to complete this indicator, just need to find some network of migrant workers simple implementation, then the task is reliable. For example, Brother M good at forum marketing, and know in the domestic 20 strong reading forum, release 4 rounds of marketing paste, you can complete this indicator. and 4 marketing stickers have been ready, only to find someone to follow the established rules issued under the circumstances, this 1000 dollars is enough, even say hundreds of enough.

To put it simply, a layman can save money and want to save, and he needs to become an expert first.

The reason for this trivial matter, is because Kun really can't see down, in reality, there are too many m brother. In the push of a forum, push a dozens of series QQ group, often someone put forward similar demand. Even often someone directly to the door, said want to give me the site to promote, one months to I XXX yuan (xxx>3000 yuan), and then the flow to do every day XX million, and even some also required to bring the sales of xxxxx yuan. These ideas and needs, really I have no language.

Generally such demand, more from low-cost production of small and medium-sized websites. Usually the company is responsible for the Internet cognition is limited, but there is no money and resources, so naïve to one months to spend thousands of dollars, and then find a so-called network to promote the master, the promotion part of the complete outsourcing. It should be said that the idea is very good, but the idea to conform to the actual, and these needs, a little bit of the brain, you know is not reliable.

1, in the absence of any resources and funds, or in a small amount of resources or funds to support the situation, can be promoted to the site, or through the promotion of sales of people, the monthly salary is at least million yuan. Is it possible for such a person to do this part-time job? It's not that you don't like money, it's like the previous analysis, which means that money is a loss to them.

2. What's the hardest place to do a website or open an online shop? Of course, the user, traffic, sales. If they can solve such a big problem with this money, they can start their own business.

And behind these unreasonable demands, it is often the damage of many parties. Here is a real example: Q, a friend of Brother W, in charge of promotion in the company. The company itself has not much money, no resources, there are only more than 10 people. The boss is to do the traditional enterprise money, not much understanding of the Internet. But he is very diligent. All the pages of the site are designed by themselves, the site's mission indicators are also its own development.

But a completely do not understand the design of the person, design the page, you can think of you. Politely said: The design of the relatively rotten, user experience is very poor. Brother W and his colleagues have communicated the problem to the boss more than once, but the boss is stubborn and insists that his design is perfect.

The site's traffic index set is not high, but the problem is, such a website interface, in addition to a kind of want to let people off the impulse, no more advantages! No matter how many people you pull, you can't stay.

Later, the boss heard SEO good, decided to do keyword optimization. Also personally selected more than 20 keywords, to Brother W request optimization up. But these 20 or so keywords, in addition to two or three a little bit of search, the other is not consistent with the user search habits of the unpopular words, a year will not have more than 100 of the search volume. On this issue, W Brother is also active and timely communication with the boss, but the boss still insists that his choice of words is very reliable.

Now this site is the status quo: no less money to spend, force not less, time is not less expensive, but it is not a improvement. The boss is depressed and the staff is depressed.

In fact summed up, those who can put forward these unreliable needs of people, are basically laymen, but also afraid of others to see themselves is a layman, or lack of trust in subordinates. In particular, some successful people in other industries, want to try the Internet industry, so finally I would like to make a few suggestions:

1, the Internet industry, is a new industry, and the traditional industry play a great difference. So want to switch into the Internet industry comrades, must first update the idea.

2, if you are a layman, please first turn yourself into an expert to say. Otherwise, they are not crippled by others, their own first worry lame.

3, to know how to delegate and trust others. Do not understand things do not mix, to understand the people to do it. If you do not trust, you can find some third-party companies or people to consult.

4, do not want to do the Internet too impetuous, the mentality is very important. According to the author observation, at present, China's successful web site, one-night rich type of few, most sites have experienced two or three years of precipitation period before the success. So be sure to withstand loneliness.

OK, here's the topic for today. In fact, this article, more than half a year ago to write, today finally have a wish. At the same time, we also welcome this issue with the author to discuss and even shoot bricks, the author's contact method is as follows.

Author information: Kun, www.tui18.com founder, Blue Beacon member. To see the author more articles please search push or kun, or login kun (pinyin) point card mother. New operation/Promotion communication 28 Group 28057711, Welcome to join.

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