Kun: Six strokes make your site unique

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A few months ago said to write an article, and you share how to build a unique website, but because of time, has been unable to cash. Recently on vacation at home, finally can calm down to discuss with you about this problem. Gossip is less, and words are turning:

Special column.

Want to create a feature column, first to ascertain the user needs, characteristics are often based on user needs. For example, push a website, his program downloads, site diagnostics and push a training camp are featured columns. These characteristics are to meet the needs of users, but also users are eager to solve the needs. For example, the program download, to meet the needs of practitioners to develop promotional programs, the Internet company's promotion staff is the most needed things. Site diagnostics to meet the needs of some SME website operators, because this part of the population without professional website planning operation experience, so often can not find the crux of the problem of the site. And the push of a training camp is to meet the needs of all the promotion of the novice, especially friends from the field, because there is no professional school or training institutions in this area, many new people can not find an effective way of learning.

Second, the characteristic content.

When it comes to content, many friends will think that only original features, in fact, not necessarily so. For example, I once did a tutor class Web site, the whole station is not a content is original, are all copy others. But at that time the author almost all of the same kind of web site all gathered up, to coarse to fine, and in accordance with the user needs detailed breakdown of the column, while maintaining updates every day, the results of a few months, ranking and traffic are in the same kind of site first, and other similar sites began to use this site as a content source, Even Sohu's parents channels often come to the site to reprint content.

In addition, this is not necessarily the content of the article, such as pictures, software, comments are content. Like NetEase News, he itself did not do well Sina, but his comments are very unique, many people see NetEase news, is to see the comments. Again such as cool News train ticket search, his content is all the content of other sites, but the user to his where, do not go to other sites repeat search, but also by the user's welcome, has made great success.

Because the content construction is a relatively huge project, this article is limited, does not elaborate, sends everybody 16 words, "The person has no I have, the person has my whole, the person all I fine, spermatogonial me specially." ”

Three, Heroes.

As long as an influential hero or celebrity, it is possible to bring fire to a website. For example, Sina blog, because of a "Lao Xu blog", so that Sina blog from behind, one by one, the preferred place to open Bo, and even forced the Sohu blog had to take the so-called civilian route.

Everyone around such examples are also many, such as everyone knows Jijun "love" and mouchangqing "webmaster navigation" development very fast, and this and their own visibility is inseparable. So when you do the website, said that may invite some industry influential person to enter the website, the personal suggestion best put the website founder oneself to make such hero character.

Tip: This article is to push a founder Kun (pot) original, want to see more articles please search a push or kun column, reprint please retain this copyright information.

Iv. Special Services.

Like the special column, the characteristic service also should start from the user demand. This service can be implemented in a pure program, such as free ranking inquiries, free bus inquiries, free weather inquiries and so on. In addition to the program, can also be a number of specific services, such as ADMIN5, the first to rely on trading intermediaries to start, such as portals, to provide free quality space, such as the front of the push of a training camp, is a free special service. In the design of special services, you can start from two aspects, one is to solve the user most need to solve the problem, one is to provide users the most wanted resources.

V. to be second.

Here is the second, not to do the industry's second, but refers to the site form or application mode on the heels of the first step. Because people who have the ability to innovate are the only few, and we don't have the ability to innovate, it keeps pace with the innovators. For example, blog China, he created a domestic blog field of the precedent, but dare to eat crab it, and did not share the ripe fruit, but the success of the Sina blog and other later. Another example a few years ago million lattice, is a foreign friend of the first, tight a friend to copy to the domestic, also immediately achieved great success.

Six, let the user play up.

What do Internet users do online today? Before answering this question, we can do a small survey, ask QQ online friends are doing, I believe that in addition to some of the people who work, most people will tell you boring, surfing the internet to find music. In other words, China's Internet users, the Internet is mainly entertainment, the white is "play." Based on this, no matter what type of website, try to "play" on the wrong. The simplest example, most community forums, the irrigation section is basically the most popular. So everyone in the site, as far as possible around the user needs, design some fun things to do, this play can be a program, can be content, can also be pictures or even some small function modules and so on.

In fact, the above six are also some basic table, the most fundamental one is the in-depth study of user needs, no matter what kind of web site or products, only real for users to solve the actual needs, will be welcomed by users and love. As mentioned earlier, the so-called characteristics are basically based on the needs of users.

Author information: kun, net name pot, push a (www.tui18.com) founder. To see the author more articles please search for a push or Kun column. Author Kun qq:21275749, new operation/promotion Exchange 9 Group: 52414511, Welcome to join.

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