Kun Talk about planning website hands-on teach you to start

"Market Promotion Treasure" this series of articles, wrote a 六、七篇, during a lot of people add the author group, in which to discuss various web site operation and promotion of the problem, the author is very gratified, thank you for your trust and support. In the exchange of the author found that the market is too heavy to promote, in fact, marketing is only part of the market operation, for marketing, platform is the basis for the content is the key. So before the promotion, must first the website construction is good, the content is strong. Especially for the new station, the early planning is very important. Today Kun to tell you about the site planning. Note that this article is mainly to give you a train of thought, does not involve writing a plan or http://www.aliyun.com/zixun/aggregation/7193.html "> Business plan."

Note: This article is mainly aimed at personal webmaster, professionals Please bypass, lest let the author left a joke.

I. Thinking before planning

A lot of friends, especially personal webmaster, is often the brain a hot build a website, fresh two days and a half, and gave up, and finally often their own defeated. In order to avoid this situation, before planning the website, we must first think clearly some questions!

1, the goal of the establishment of the station. It is pure interest to play, or to make money.

2, how much energy. Is the use of spare time to play, or full of devotion.

3. How big is the investment? is to take some pocket money to make a mess, or to Gbagbo all bets on.

4, the number of personnel. is a person, 35 friends of small team or company operations.

5, how long can persist. This article is mainly aimed at large investment, profit-oriented. How long can you hold on without making money?

Ii. determine the approximate direction

The direction of the type, refers to the site is probably involved in the field, that is, you want to start from that, it, music, or other areas. Here I remind you to choose their familiar, can play the turn of the field, otherwise not only do it very laborious, and difficult to succeed! In fact, this step looks easy, but it's not easy. Because think about it is too difficult to choose the right direction, this not only need to have a general understanding of the Internet, but also to the field has a profound understanding, but also to master the relevant knowledge of the operation of the website. These things, all need time to accumulate, precipitation, otherwise it is difficult to have the right judgment.

III. Data Survey and analysis

After setting the direction, we need to do some research and collect some data. The so-called known know, win. This includes a lot of content, such as audience analysis, market status, competitor analysis, different types of stations, need to collect things are different, this mainly according to their own needs. Here are a few more generic items:

1. Collect the best 10 websites in the field.

2. Analyze their website data. Including rankings, registered members, the number of columns (including specific names), the number of articles, daily update volume.

3. Analyze their background. Including station time, whether company operation, team size, etc.

4, analyze their advantages and disadvantages. For example, what are their characteristics, where the success is, where the failure is, and so on.

5. It's best to list an Excel table.

These data are very useful and can help us to analyze the form and make judgments correctly in the next work. So keep in mind that the relevant investigation and data must be done in the early stage.

Iv. Clear User Orientation

User positioning plainly is what your site is going to do, for those users to provide what content and services. This is critical, if your positioning and orientation of the user base is not clear, the aspects involved in the competition is too intense, the content provided is not attractive, certainly there is no future to say. So this step must want to thin, think through, around the user needs to think, more from different angles to think. When you think about it, take a piece of paper and a pen and write down what you think. Here to emphasize, do the website must not biting, greedy big, want to forbid to live temptation, do not always say to do a portal. If you can make a very small point to do, do fine, is also a big website.