Kun: The ultimate skill of exchanging links

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Push a forum to open the Site Diagnostics section opened so far, has been free to diagnose nearly 1000 sites, and at the same time to promote the introductory section, every day will produce a lot of problems. And I found that many of these problems are repeated, especially some basic problems, almost every day people ask. So Kun decided to put some very common, we are very concerned about the issue of sorting into articles, to facilitate everyone to learn. Today to say a concern about the highest issue, exchange links and do outside the chain of issues.

The purpose of exchanging links

1, enhance PR. This is the most fundamental purpose of exchanging links. If you know what the PR value is, please see the bottom of the noun explanation.

2, improve the ranking of keywords. This is also one of the purposes, its importance not to repeat, about keyword optimization techniques, see the author's previous article "Kun: How to improve the keyword ranking in search."

3, improve the weight of the site. This is very important, only your weight is high, search engines will pay attention to you.

4, improve visibility. This article is still more targeted, for some specific sites and specific circumstances, will achieve this effect. For example, an unknown new station, if you can with Sina, SOHU, YAHOO, NetEase, Tencent and other big portals all do link words, that certainly to its popularity and brand image is a great upgrade.

5, improve the flow. This one is almost negligible, but the reason is written, because a lot of new people have a misunderstanding, think for friendship link is to increase the flow, so here serious correction, Friendship link for the flow of the promotion help very small, if the link to bring the number of IP can affect your site traffic words, There is no need for this site to exist is very questionable. In fact, I just learned to build a website, but also think so: (

Second, what is the quality of the link

1, Alexa rankings. Alexa ranking represents the flow, of course, someone said, many sites are ranked by cheating, see this meaningless. There is a ranking of the site does not necessarily have traffic, but did not rank the site must not flow. As for the ranking of how high the site exchange is appropriate, there is no clear standard, I think that the rankings of your own site is too low too much.

2. PR value. This represents the weight of the site, only with the weight of the site exchange links, will enhance their weight. Generally speaking, as long as the other side of the PR value than their own higher can change. But I think that should be at least 4 to be regarded as a quality link.

3, Visibility. The other site has a certain degree of visibility, or in the industry has a certain degree of influence.

4. Relevance. The subject matter of the website should be related to our website.

6. Snapshot of the Web page. Each other's web page sunshine time, preferably within every day.

7, included number. First, the search engine's collection number and its website actual content number, should not be too big. Second, the other site in Baidu and Google's collection of the best not too big difference, this can refer to its similar sites in different search engines included in the proportion.

8. Update speed. The content of each other's site is best to update every day, only updated every day of the site, the search engine will pay attention, users will like, links also have value.

Third, resolutely do not change the link

1, False pr. Usually false PR refers to the use of PR hijacking technology to deceive the PR value of a means. But recognition is also very easy, there are many online identification tools.

2. Too many export links. Even if the other side of the PR value is 10, but if there are hundreds of links, it actually points to your head is not much.

3, inside the page link. Resolute do not do inside page link, inside page link often is meaningless. Because the Special link page, will not be updated every day, and usually links page also does not have a high PR value.

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4, JS link. This resolute can not change, search engine is not see what JS inside. The search engine does not see, also means that this link is invalid.

5, no PR value of the page resolutely do not change. The reason for this write out, is because a lot of new people, that the other site as long as there is PR, that and any of his pages have effect, in fact, it is not so, must be with the other side that has the PR value of the page directly exchange. You reader mock, indeed many new people have this misunderstanding.

Iv. Access to Links

1. Personal relationship. The new site has no PR value, no rankings, no traffic, so certainly no one would like to change with you. So this time can only rely on personal relations, sometimes in order to survive, can only first put the face into the pocket.

2, QQ Group. Add some related site groups, more in the group interaction. Might be able to chat out a few white send links.

3, the specialized link website. There are a lot of websites and forums dedicated to exchanging links now. Like pushing a forum, there is a special link section of friendship, welcome to use.

4. Resource Exchange. If you really do not get links, only find ways to Exchange resources. For example, your writing is very good, that help others write a soft article, change a link.

5. Purchase link. If none of the above methods are available, you have to pay for it. Now sell a lot of links, the price is more transparent. General a high-quality PR5 link, in hundred yuan above, almost is dozens of yuan appearance. Pay attention to the following points when buying links:

A, do not buy too much at a time, easy to be K, 1.1 points to buy.

B, do not figure cheap to buy some bad quality links.

C, it is best to update the PR value one months before the purchase, so you can save two months of money.

D, when the PR value is brought up, hurriedly to change some quality links back. After all, long by spending money to buy links, the cost is too high point.

Iv. Related name explanation

1, what is outside the chain: Outside the chain is also called external links, or reverse link. is a link other than the local site. All external sites link their own site links, are called outside the chain.

2, what is the PR value: PR value is all called PageRank, Web page level technology. is a way for Google to evaluate the importance of a Web page, ranging from 1 to 10 and 10 to perfect. The higher the PR value, the more popular The Web page is (the more important), and the better the rankings will be in search engines.

3, what is the weight of the site: Search engine to the site (including the Web page) to give certain authoritative value, the site (with Web pages) authoritative assessment evaluation, a site weight higher, in search engine accounted for the larger, in search engine ranking the better, improve the weight of the site, not only conducive to the site (including web pages) In the search engine rankings more than before, but also to improve the flow of the whole station, improve the site trust, so improve the weight of the site is very important.

Simply put, the weight is the site in the SEO importance, authority. Weight is not equal to ranking, but the weight of the ranking has a very big impact, the whole station to improve the weight of the page in favor of the ranking.

4, what is a snapshot of the Web page: In layman's parlance, the webpage snapshot is the search engine when collects the webpage, will do a backup, mostly is the text, has saved this webpage main text content, so when this webpage is deleted or the connection expiration, the user may use the webpage snapshot to view this webpage main content, Because this snapshot is primarily text content, it speeds up access.

5, what is the PR value hijacking: That is, by deception to obtain a relatively high PR value display. The method is to use the jump. The general search engine in processing 301 and 302 turn, is the target URL as the actual should be included in the URL. Of course there are exceptions, but in most cases this is the case. So if you are from domain A do 301 or 302 jump to the domain name B, and the PR value of domain B is higher, domain A in the PR update, will also show the PR value of domain name B. The simplest is to do 301 or 302 jump to high PR domain name B, such as PR update, immediately cancel the turn, but also obtained and B station the same PR value. This fake PR display value to maintain at least until the next PR update, generally has two or three months or more time (recently GG update a bit slow).

A more coy approach is to detect Google Spiders by program, returning 301 or 302 of turns, returning normal content to regular visitors and other spiders. So what we're seeing is a regular site, and only Google will see the shift.

Author information: Kun, www.tui18.com founder, Blue Beacon member. To see the author more articles please search push or kun, or login kun (pinyin) point card mother. New operation/Promotion communication 15 Group 77038111, Welcome to join.

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