Kun: The View of Learning Network promotion

Network promotion from a don't smell fame, from "locked in purdah no one knows" to "ten Li eight township are pursuing", but 35 years time. I started in 2007 to win the marketing advisory body, began to enter this field, and the continuous introduction of FEA Integrated marketing communications and marketing four-force operating system.

Initially, the Internet practitioners in the promotion of the Web site widely used in the promotion of the network, and then gradually someone will use this approach to corporate brands, products, personal brands and other promotion.

This one of the most worth mentioning is such a number of typical network promotion products and events, the main product is a number of major portal sites will be brand network advertising popularization, Baidu will search engine marketing into the mainstream, to the news dissemination of the main network PR is also widely accepted by large and medium-sized enterprises, The popularization of these network promotion methods is gradual; and then occurred in a few forums, blogs as the main source of communication channels of the character event marketing, so that the network to promote popular, such as Sister Furong, Muzimei, Rogue Yan, bamboo shadow Bronze, Angel mm, Jubilee sister, bus sister, February Girl and so on.

In addition to these words, the body out of the network character events, there are like the Ruffian Cai, Ning Mammon, Li Yu Huan, Anne Baby, Mu Murong, where, xingdong, etc. will be the network writing play incisively and vividly the high people.

The first few days to see a friend mouchangqing Brother's blog, "Talk about how new people learn to do network promotion", feeling written very well, for the new people very useful reference. Read this blog, but also let me fall into the memories: from around 02 began to learn personal homepage, until now really enter this industry, the past vividly. Think of the ideals of the year, are also the reality of the rape of 7788, and sometimes face the reality, we have to lower the noble head. At that time to do a station really more difficult than now: no one to communicate, no ready-made experience can learn from, is completely stones. Unlike now, various experiences share a lot of articles.

Also small digress, to pull back. Usually have a friend asked me "How to learn network promotion." Also learn to Mu brother, my experience summed up, said I learn the network to promote the view:

First, the Internet station, read the article

When you just enter this industry, must feel very novel, very excited, feel that this industry is mysterious and full of charm, I would like to make one or two big projects immediately. But Kun here to advise you, first of these questions, ideas are put aside, calm down, first the network to make a general understanding, and then start tossing:

First, the promotion of the field of professional sites are put into the favorites, when it is OK to learn more. In particular, some experts in the industry, celebrities, you should memorize their names and blogs, they write things, are very valuable.

Then the relevant products of the industry site also put favorites, often understand the industry dynamics. The means of promotion is fixed, but the specific content of the promotion is based on specific industry situation and user needs to formulate, so must always understand the relevant product industry dynamics, timely grasp of user needs.