Kun: Three basic forms and writing techniques of soft paper

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Soft marketing is a systematic project, not a word can be explained clearly, so this article is not a crash course, just want to pass the brick and jade, hope to give you some inspiration and a little help.

What is a soft text

First of all, we must define a concept, what is the soft text. The so-called soft Wen, refers to a product for propaganda articles, that from this point of view, can achieve this effect of the article, can be called soft wen.

What is a good soft text

I believe we all want to write the so-called "good" soft wen, do not want to write out their own things let people pat bricks. How to write to call the user "good"? very simple, help the user solve the problem. If you write something that can help the user solve the problem, especially some very annoying problems, the user will certainly be called "good". Of course, the article you want to promote the product to integrate the natural, not too blunt and let the user disgusted.

Many people may think this is difficult, in fact, it is not difficult, the most important thing is a writing mentality. As long as every article as a normal application to write, and forget the "soft wen" two words, carefully write it, the user will eventually recognize you. The article written with "Heart" is not the same.

How to enlarge the effect of soft text

Often in admin5, portals, push A, China webmaster stations and other sites to see some webmaster friends to write soft text. To tell the truth, many are good, but the effect is not necessarily seen good, or the effect can be enlarged. How to enlarge the effect of the soft text? 12 words!

1, to create a series of articles

The coverage and effect of an article is limited, and we've seen it once, and it doesn't make much impression. But a similar article in succession wrote him 10, the coverage of the crowd and effect is not just 1+1 equals 2 so simple. and users often see similar articles, will greatly deepen the impression of related products. It is also easy to form such a series of articles, such as adding a uniform prefix logo to the title, and adding a unified author profile to the article. Or in the content, there is a certain degree of coherence.

2. Create brand image

In addition to the article to make a certain correlation, forming a series, but also through these articles to create some image. This image can be a person, or can be a virtual image, or product. Let's cite one example:

A, "person" example: mouchangqing I believe you all know that he is a typical through the article to establish their own brand image examples. He wrote the article may not be many, a total of dozens of, but he insisted on writing for more than three years, and these articles are very useful to users of the article, the article more than a long time, we do not remember him is difficult.

B, the virtual image of the example: IT168 believe you all know, is an IT portal site. Remember the initial stage of its construction, has built a "cow coax" virtual characters, each article is like a small story, through the story to spread some knowledge. At that time, the Ox coax the article very fire, spread is also very wide, even its fame at once surpassed the IT168 itself.

C, the product example: Push a forum to have a website diagnoses the section, is the free person diagnoses the website. There are a lot of diagnostic cases, are very fine and representative, so we put these cases into the article sent out. After sending more than 20 articles, now many friends already know and familiar with this section, every day people will come to communicate.

In addition to these two, there are many other ways to expand the publicity, and later the author will be dedicated to explain.

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How to spread the soft text effectively

If you want to allow the soft text to spread quickly and widely, the easiest way is to start him into the industry's news source website. Here is the news source site refers to the kind of similar sites like to reprint articles of the place. For example, Sina, his article will have more than N site reproduced. For example, ADMIN5 and Chinese webmaster station, almost webmaster class site, will be to these two places to reprint things.

In addition to choosing a good starting site, sometimes also need appropriate PR, such as some key articles, let the site to help focus on recommending.

Three basic forms of soft paper

Said so much, the following is the form of soft text classification, which helps everyone effective organization to write soft text.

1, for the media

To explain, this refers to the media, is specifically in the media to push the news or PR draft. This is usually done in the event of major events, activities of the news hype. such as website on-line, new product release, etc.

This kind of article's manifestation basically is the traditional news form mainly. In writing, pay attention to dig into the news value of the event itself, content as far as possible with some hot events or influential platform. For example, the new product concept, the new website model, such celebrities participate in the investment and so on.

In the media selection, mainly in a variety of news media mainly, especially the industry news media.

2, for the industry

The so-called industry, is targeted at the industry users. For example, it type of Web site, is for the IT sector of the crowd, if the industry-type site, is targeted at the industry circle of people. General This article is mainly to expand the industry influence, lay the brand status.

Compared with the first one, this is a more expressive form, with a different emphasis on writing, here are five of the most common topic types.

A. Experience sharing

B. Exchange of views

C. Authoritative information

D. Third party comments

E. Interviews with people

3, for users

This is most commonly used, refers to the direct face of the end user article. The main role of such articles is to win the goodwill of users, increase user trust, and even guide users to consumer behavior.

The performance of this type of article is diverse, but the basic principle is only one, is to user demand, to have a certain degree of reading. The following is a list of the theme types of six sensations.

A, application-oriented

B, Entertainment type

C, controversial

D, Picture type

E, the report material type

F, integrated

Write to the end, and then emphasize two points of attention.

1, soft wen not too soft. As said before, good soft text should be removed to promote the part, is a very valuable article for users. Do not write soft text as pure "soft wen", in addition to publicizing their own products throughout, can not find anything valuable.

2, the reference also must move the brain. Many friends are very clever, sometimes can not find the right theme, they will learn from other people's articles, this is absolutely true. But when used for reference, must not be born to pull hard sets of copy copy, at least the other people's words and ideas, change into their own language and ideas bar. In Admin5 I read a very fine article, that article assembled 100 kinds of promotion methods. The results of this article, I saw at least dozens of copies of the work, basically only changed the title, and then directly copied the content of others over.

Author information: kun, net name pot, push a (www.tui18.com) founder. To see the author more articles please search for a push or Kun. New operation/Promotion Communication 9 Group: 52414511, Welcome to join.

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