Kung Fu Bear is a O2O project that has been reported before in 36 Krypton to provide door-to-door massage services

Absrtact: The lazy economy has spawned a series of door-to-door services, including home economics, American industry, chef cooking and even bathing the doggy people in their homes. Kung Fu Bear is 36 Krypton previously reported a O2O project to provide door-to-door massage service, founder Wang recently to 36 krypton

The lazy economy has spawned a series of door-to-door services, including home economics, the American industry, chef cooking and even bathing the doggy people in their homes.

Kung Fu Bear is 36 Krypton previously reported a provision of door-to-door massage service O2O project, founder Wang recently to 36 Krypton revealed that the company has completed from Cheung Peak investment millions of dollars a round of investment, today officially launched the Shanghai Station Service. Kung Fu Bear October 16 last year officially on the line, the first half of the perilous peak huaxing millions of Yuan Angel round financing.

In the field of home massage, although the start soon, there are many competitors, including point of the hands, point to, Kin Lok Tong, Hua Tuo, Songming House, Wang that the core team of Kung Fu Bear from Baidu product manager and technical origin, a relatively large feature is the choice of ideas to do products for service.

What is the specific understanding? It is divided into the following three steps:

1, find the user's demand point

According to epidemiological survey, more than 50% of modern people in sub-health state, often accompanied by insomnia, fatigue, amnesia, cervical spondylosis, lumbar disease and other diseases. And this group of people at work caused by the Sub-health state, unwilling to spend huge sums of money to the big shop consumption, the streets lined with small massage shop and skeptical. Therefore, the team chooses to use the O2O way to transform this demand frequency is high, the radiation crowd is widespread, the service provider one day has more than one endurance the massage field, constructs a trust platform, lets the user can experience the professional massage service with the lower price.

2, to create a user experience of the closed loop

The Kung Fu team will disassemble the entire massage service into n steps, from the beginning of the order, to the system's recommended algorithm automatically match the master, and then to the master call back to confirm the time, door-to-door massage the entire line of services, as well as the final user reviews and return, and then the various links to quantify (such as the conversion rate between the steps, Master Order response speed, service ratings, etc., so as to complete the entire service process standardization, so that services in the "decision-making, control, feedback, decision-making, control, feedback," the continuous improvement and rationalization.

3, Word-of-mouth Communication

Wang that the product of the people, will compare the belief in Word-of-mouth spread this matter, believe that a good product will naturally speak. The goal of the team is to create a user experience closed loop is to inspire Word-of-mouth communication among users.

Of course, good service to have a good reputation, in this respect, Kung Fu bear team hired the original five-star hotel management staff to develop and comb the details of each service, as well as the Chinese Massage Association's famous physicians as technical director, the skills and medical principles training in place. According to the Kungfu Bear to 36 Krypton data, the product monthly repurchase rate is 24.8%, Zhou Yi purchase rate of about 21%.

The current O2O of competition in every vertical field is growing, in addition to massage, the United States in the field of various individual categories have appeared in the logo brand, but Wang personally believe that the future of the field of massage will be like group buying war, will only appear two or three big winners, because massage service users more preferential-oriented, At the same time the service itself does not produce strong binding qualitative, so can continue to go on will become the winner.