Kwong Qu Road 15th to the double Wang Jing advance into the 30,000 yuan room times

Kwong Wan Road, No. 15th, 4.06 billion King floor land price of 16240 yuan/square meters, become the total price and floor premium "Double King" 3rd buyers of the representative of the Fang Xing, sitting in the front row of Pan Shiyi, Zhang Xin couple a face smile. Yesterday, Beijing Land and Resources Bureau Auction Hall, 11 real estate enterprises on the scene of Chaoyang Kwong Wan Road 15th, from 2.606 billion yuan, after 97 rounds of bidding, finally by the state-owned background of the Chinese side hing to 4.06 billion yuan, the plot to become Beijing's new king.　　Industry insiders said that the new king will help push east house prices, Beijing will advance into the "30,000 yuan housing era." The "4.06 billion third time", with the Beijing Land Reserve center of the market and Trade Minister Leilei hands of the auction hammer fell, Chaoyang Kwong Qu Road, 15th, the final was in the Fang Hing Investment Management (Beijing) Co., Ltd. (hereinafter called the Franshion) competition.　　The plot became Beijing's land has been publicly sold since the double "King." 11 Housing enterprises to participate in the on-site bidding "Kwong Qu Road 15th" has attracted the attention of the industry.　　Starting from June 16 bid, by yesterday 15 o'clock bidding deadline, the plot of the price has reached 2.606 billion yuan. "Because there are still 11 housing companies in the bidding deadline, the final destination will be determined by the way of on-site bidding."　　Beijing Land Consolidation Reserve center staff said. According to its disclosure, the 11 houses are all well-known enterprises, including Poly Real estate, Soho China, Franshion, Vanke and so on. Most of them have listings or state-owned backgrounds. "Competition should be in the ' middle ' word, with the state-owned background of the housing enterprises. The final total price should reach 4 billion yuan.　　Before the bidding began, many people in the industry predicted. Beyond the "Old king" 900 million Yuan 16:40, the official bid starting from 2.62 billion yuan. The bidding is mainly carried out between Franshion, Poly, Soho China and Sino-Ocean real estate.　　In the end, the party hing to 4.06 billion yuan to win the plot, the latter also because more than 4 billion yuan selling price, become Beijing "King". It is understood that "Kwong Qu Road 15th" to plan the construction area of about 280,000 square meters, the floor price will reach 14464 yuan/square meters.　　If planed to 30,000 square meters of public building area, the saleable area of the floor will be converted to 16240 yuan/square meters, refreshing Beijing has been publicly sold since the new high floor premium. According to incomplete statistics, before the Beijing floor price of the highest price, is the China Railway home in January 2008 to take the Zhongguancun block, up to 14700 yuan/square meters.　　and the highest land price, is decimating the real estate 2002 years to take the city plot, the transaction price of 3.159 billion. Real estate price 25,000 to have a profit many people in the industry think, in accordance with the "Kwong Qu Road 15th" of the final transaction price, the price of the property at least 25,000 yuan/square meters in order to have a profit.　　At present, the price of the area for sale in most of the 20,000 yuan/square meters. Dong Run Group marketing director Zhang Yi, said that the Chinese side Hing dare to take the land, "is mainly to see the plot after a year of regionalPrice ".　　According to the Beijing property market Development Law, the general area house price, in 2 years or so can obtain the very big growth. The land people said, "Dare to take the land, not afraid of short-term fluctuations in the market" Geigengau Fang Hing, vice president of real estate, said the first residential project in Beijing to make a boutique Beijing news: Do you think franshion real estate 4.06 billion yuan to take the price of the high?　　What is the company's psychological reserve price? Geigengau: The price is within the control of the company.　　At present, the psychological reserve price has no meaning.　　BEIJING News: What kind of products will franshion real estate develop?　　Geigengau: expected to make fine. Beijing News: What is the price of the house that the plot developed?　　Can you have 30,000 yuan per square metre?　　Geigengau: The final price is the floor price + Jian ' an cost + reasonable profit.　　Beijing News: Franshion Real estate mainly commercial real estate, this project is your first residential project in Peking?　　Geigengau: We have developed residential projects, mainly in Shanghai, and this project is our first residential project in Beijing.　　Beijing News: At present, the fluctuation of house prices, why dare to take a high price in Beijing?　　Geigengau: We are not looking at the short-term fluctuations of Beijing real estate, but to see the long-term development of Beijing Real estate, Beijing Real estate has great potential for development.　　The scene of 97 rounds of the fight pan Shiyi vertical thumb 2.62 billion bidding from here onwards, the housing enterprises frequently raise cards, each other. 3 billion the first climax of the bidding was tilted by ocean land. They reported 3 billion dollars, which led to a small stir.　　Subsequent bids are mainly carried out between Franshion, Poly, Soho China and Sino-Ocean real estate. 3.2 billion after a bit of silence, Soho China for the first time, bid 3.21 billion. Ocean-going property is competing in 3.3 billion and 3.4 billion respectively.　　Pan Shiyi, chairman of Soho China, and Zhang Xin and his wife turned to look at the immediately next "ocean" representative, although with a smile, but still difficult to conceal tension. 3.5 billion of the staff involved in the lifting of the card to calculate the calculator, there are people have been on the phone. The High-profile 3rd brand in the process of Fang Hing began to attract everyone's attention.　　Pan Shiyi in 3.95 billion when give up, although difficult to conceal disappointment, he is still smiling, turning head to the back of the card 3rd cards pricked up his thumb.　　4 billion when the Fang Xing reported a high price of 4 billion, the scene sounded warm applause. 4.06 billion starting from 4.01 billion, poly per quote once, franshion that is quick to raise cards, bite not put.　　17:19, Poly last report 4.05 billion, the scene lonely less than a minute, the 97th round, the Chinese side Xing reported 4.06 billion yuan. Analysis industry insiders said the new king will help push east house prices, "Beijing advance into 30,000 yuan room times" yesterday, a number of industry insiders believe that the Canton Canal Road 15th, the high price transfer, will further help push east prices.　　The general view of the industry is that the current property market is in the rising channel, at this time high prices, the general will play a role in the price rise. General manager of Huabei area, Zhongyuan real EstateLi Wenjie said that before the sale of Canton Road 10th, there has been a "price and land prices which play a role in the controversy". Kwong Qu Road 10th, after the transfer of land prices to push up the role of housing immediately show, "(Kwong Qu Road) second-hand property owners and developers have been adjusted higher sales prices." The new Land King effect in the area of No. 15th of Kwong Wan Road will further push this forward.　　This week, he predicts, small owners in the region to sell second-hand housing will surely raise their prices. In addition, the region's developers also see the land transfer as a reference to their price setting. The first City International Center in the region was originally planned to launch a new property in June, with developers considering that the 15th Canton Canal Road would eventually be sold at a high price, so the sale time of the new property will be postponed to July.　　The average selling price of the property in June was estimated at $16,000, now more than 17,000, since the land premium of 15th, which is worse than its location, is already 16,000 yuan/square meters. Former Cade Mao Daqing, general manager of the Bohai Rim region, said Beijing was entering the 30,000-yuan era ahead of time. He said that under normal market conditions, the land market in Beijing will be 3-5 years later to reach 13000, 15000 yuan/square meters, according to the progress of the two years after the development, Beijing urban mainstream housing prices will reach 30,000 yuan/square meters after 5-7 years. But now, this means that Beijing will be a group of 30,000 yuan unit price room.　　Mao Daqing that the implied bubbles. Sound Pan Shiyi: The central enterprise pushes up the house price rise anticipation yesterday, Pan Shiyi said in an interview, so far several auctions, the active participation of enterprises, such as China's electronics, medium, Poly, and so on, one of the important characteristics is that they are owned by central Enterprises, capital adequacy, in the current economic situation, Investment in the real economy is far more difficult than investment in the stock market and the property market, many outside the real estate industry have chosen to transfer a large amount of money to the property market or the stock market.　　"This is the easiest way for them to invest and will have a direct impact on the real estate industry," he said.　　Pan Shiyi said that according to his observation in the field, some companies in the industry, such as Vanke, in the title of the King of the competition are relatively rational. Pan Shiyi believes that Vanke for the market trend has a long-term judgment, its attitude towards the land market, in the development of enterprises have a strong representation.　　Pan said, the current buyers are very concerned about the trend of land prices, high land price will directly affect the future price expectations, from the land of the floor land price, has been close to the local housing prices, by the central enterprises to push high land prices will bring a new round of the housing price expectations.　　It is noteworthy that in this 15th site bidders, in addition to Soho China is a pure private enterprises, the rest are the state-owned companies or with state-owned property companies. King record "Double Ground King" Kwong Qu Road 15th deal Price: 4.06 billion yuan floor premium: 16240 yuan/square meters "in the past years to sell the land of the King" decimating the real estate 2002 years to take the city plot, the price is 3.159 billion "previous floorLand-Price Land King "China Railway home in January 2008 to take the Zhongguancun plot, up to 14700 yuan/square meters."