Kyushu Pass "single Fly" layout f2c

Abstract: With the Beijing-east marriage after the death of Kyushu Tong, and not in the business of the electric dealer helpless. A few days ago, Kyushu Tong held the 2013 annual shareholder meeting, vice chairman Liu Chaonen revealed that last year, its electrical business platform Good pharmacist Network has turned a profit, this year, the company also launched

And Jing Dong "marriage" after the death of Kyushu Pass, and not in the business of the electric dealer unprepared.

A few days ago, Kyushu Tong held the 2013 annual shareholder meeting, vice chairman Liu Chaonen revealed that last year, its electrical business platform Good pharmacist Network has turned a profit, this year, the company also started with Tencent's cooperation, and added "drug urgent delivery" business, amplifying the scope of business coverage.

However, in this layout, Kyushu through the online sales of mostly OTC products, this product sales structure, in the pharmaceutical circulation market accounted for a relatively small, market space is limited. But the policy has not been able to release the online sales of prescription drugs and health care, a longtime observer of Kyushu said, in this situation, Kyushu's electricity business will have a certain ceiling.

The first turnaround

May 15, 2014, Kyushu Tong Deputy general manager Zhi Tao resigned, Kyushu Pass to its new task is, full-time as a Beijing good pharmacist Chain Limited ("Good pharmacist") director, and as vice chairman of the post, responsible for good pharmacist electrical Business logistics, quality management, procurement management and good pharmacist and company departments, Each subordinate company's business docking.

This is not Kyushu for the first time in the electronic business system for talent deployment.

February 2013, Kyushu Tong and Jingdong "Peace Break Up", jingdong from good pharmacists in the divestment, will hold the 49% stake to Kyushu Pass. Since then, the transition to Kyushu Tong wholly-owned good pharmacist network, to undertake the company's electric Dealer "banner" in the field of electric Business Horse Rodeo.

As a matter of fact, Kyushu had already begun to operate a good pharmacist network before cooperating with Beijing and east. After the cooperation between the two sides, this group of troops in the Beijing-East cooperation model, growing rapidly.

Beijing east of the evacuation, for Kyushu Pass, the biggest regret is the loss of Web site traffic import. To this end, Kyushu fast on a number of electric platform on the layout of the flagship store, has included Jingdong, Cat, No. 1th Shop, when the opening of online pharmacies, in addition, the company also in Beijing East Sopl, Beijing-East SOP, the cat, such as the opening of Third-party business trading platform.

This measure works well. A long-term observation of Kyushu Tong, the electric trader frankly, objectively speaking, today's good pharmacist network of traffic than in the past, but through the operation of multiple platforms, the overall scale of performance has risen.

Kyushu Tong's 2013 annual report also disclosed that year, good pharmacist net revenue 204 million yuan, and this data in 2012 only 76 million yuan, an increase of up to 167.05%. More importantly, the good pharmacist network that has been running for many years also turned a profit, and the net profits amounted to 1.925 million yuan.

"Single from the number, the results may not be outstanding, but the advantages of Kyushu Qualcomm is not the electricity quotient, and compared with other peers, the business of the profit cycle is relatively long, Kyushu Qualcomm's profitability is relatively fast." ”

F2C two major bottlenecks

Liu Chaonen said that Kyushu's electric dealer layout is ultimately to achieve f2c (from manufacturers to consumers) of the structure, the biggest advantage of this is to reduce the intermediate link in the circulation of medicine, reduce drug prices.

The idea also allows Kyushu to explore the online distribution of newer mobile internet platforms. Recently, the company announced cooperation with Tencent, and began the "drug rush to send" business.

Liu Chaonen says drugs are quickly distributed to consumers through pharmacies in a short period of time. At present, good pharmacists have been in Shanghai and Beijing Two cities launched O2O pilot, to be successful after the pilot, will be promoted to the country.

This model requires the full cooperation of the pharmacy under the line.

These people pointed out that compared with other peers, Kyushu Tong's retail pharmacies are relatively small scale, only 810 nationwide, and some of them also belong to the franchise shop, may not follow the line on the demand for orders.

In this respect, Liu Chaonen frankly, in addition to retail pharmacies, the company also has 22 provincial logistics centers, 31 Municipal Medicine Logistics Center, and has included Wuhan, Chengdu, Guangzhou and other 5 of the sorting base, this is the company's core competitiveness, in the logistics of sorting, distribution costs relative to peers will be much lower. And in the retail pharmacy, the company has been in the compression of franchise shop size, expansion of direct shop, in addition to its own in the retail terminal market layout, the other purpose is to prepare for the electrical business. At present, the company's orders are growing fast, monthly growth of more than 100%, the company has with third-party distribution companies and other pharmacies to cooperate to solve the last kilometer problem.

In addition to distribution, Kyushu Qualcomm's electric business is facing another bottleneck is the relatively limited market space problem. In the Chinese medicine circulation market, the mainstream product mainly is the prescription medicine and the medical insurance two big ways. "But at present, Kyushu Tong's online sales of drugs mainly to OTC products." Liu Chaonen said that this part of the drug in the company's overall revenue accounted for is not high, the profit contribution is relatively small, and the company can only be sold online under the OTC products to filter out some urgent drugs more conducive to sales, product size expansion space is relatively limited. If the prescription drugs and health care markets were liberalized, the scale of online sales would be more substantial.

One industry analyst also admits that national regulators are currently studying policies. Liu Chaonen also revealed that the company is also in the process of dealing with this issue, is expected to be a new strategy to launch this year.