L ' oreal advertisement over PS banned by English

Star Roberts endorsement of the Lancome Miracle Gauze Foundation Christie Trinton Endorsement of the Maybelline Anti-Aging Foundation of the British Advertising Standards Bureau 27th issued a ban, the sword refers to the French cosmetics giant L ' Oreal's Maybelline and Lancome two plane ads, the reason is that these two ads in post-production when the intention to beautify the model, misleading consumers.　　Maybelline and Lancome issued a statement on the same day, the Advertising Standards Bureau this decision expressed regret.　　Over-modified photos no exaggeration the effect of the product is prohibited by the two ads are by star Roberts endorsement of the Lancome Miracle Gauze Foundation liquid and by supermodel Christie Trinton endorsement Maybelline Anti-Aging Foundation "the Eraser." The Advertising Standards Bureau said L ' Oreal could not prove that the two ads advertised in the magazine accurately displayed the product effect. "We accept the use of digital processing technology, but should be presented in a real way," Agence France-Presse 27th quoted Advertising Standards Bureau spokesman Matt Wilson said, "in these two ads, we are not satisfied with the production of post-production technology does not exaggerate the effect of the product." "L ' Oreal was previously warned by the Advertising Standards Agency.　　Advertising Standards Bureau has criticized that by the star Cruz endorsement of an eyelash ads have exaggerated ingredients, l ' oreal later had to clarify in the advertisement, Cruz did wear false lashes when filming ads. Swenson, the Liberal Democrat, is a catalyst for the ban. Swenson has complained to the Advertising Standards Bureau, protesting the two print ads after post-processing. Swenson said: "The ruling proves that the advertising agency admits that excessive modification of photos is dishonest and misleading." "Recognition of late processing consumer recognition effect L ' oreal Group acknowledges that advertising photos are processed later, such as" brightening the skin, beauty makeup, reducing shadows, silky lips and deepening eyebrows "in the photos of the Torrington. Lancome and Maybelline said in a statement on the same day that scientific experiments had shown the effectiveness of the company's products, and consumer surveys also showed that most women thought they could get the results they wanted after applying foundation. The Xinhua News agency Lancome to explain: Roberts is radiant because she was born with a natural beauty.　　In addition, Testino, a photographer for Roberts ' advertising photos, is adept at using light to make portraits. Maybelline defended: These treatments do not affect the accuracy of product performance, and advertising still retains Torrington Crow's feet and other fine lines of the face.