L ' oreal recapture 20 brand name Domain name registration 29.9 yuan value?

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Overseas media recently reported that L ' Oréal won the title of 20 domain names. It is reported that L ' Oreal, the world's largest cosmetics company, is the global leader in Sonic Care, a skincare brand created by Clarisonic (Collery) in the United States in 2001. The case for 20 disputed domain names, such as the application for arbitration brosseclarisonic.com to WIPO on May 13, has had its final results.

The investigation shows that the arbitration is returned by the Collery brand "Clarisonic" and other words or letters, and some of the domain name has also been built as a Clarisonic sales website. Most of these 20 disputed domain names were registered in July 2013, and L ' Oreal believes that the respondent maliciously registers and uses the domain name, violates its brand trademark, intends to mislead the consumer to earn the commercial profit.

In this view, the enterprise is big, always be treated as fat, corporate brand to create experts to remind enterprises: domain name as the embodiment of corporate brand and trademarks, in more and more top-level domain name, enterprises to protect the domain name will be more and more, and enterprises can do is the early registration of brand and product-related domain names. Moreover, the current domain name registration price is very low, such as linkage days www.72.net COM domain name registration tight 29.9 Yuan, CN domain name 22.9 yuan, HK domain name 97 yuan, these domain names in the beginning to protect, actually also does not spend how much money.

At the same time, in order to allow users to the value of the domain name and the role of the domain name changes have a certain understanding, linkage world also for the role of domain name to do the following analysis:

First: Domain name as a site access. This role was almost the only use of domain names a few years ago, and is now a familiar common use.

Second: domain name as a brand and trademark protection. It can be said that the intangible assets of enterprises, just opened the enterprise in this sense is very weak, because all think, domain name is used to do website visit, ignore this function, but with various domain name dispute, domain name case occurrence, gradually, everybody realizes, domain name actually also has brand and trademark protection function, and now, The domain name continues to be valued, together with ICANN released last year said 3721.html ">2014 year will have hundreds of to the new top-level domain suffix appears, enterprise future domain name to be registered, to do brand protection more and more."

Third: Domain name can be used as a money-making machine. This is mainly for the domain name investors and speculation domain name, this also needless to say, a good domain name, registration when the price is very cheap, such as linkage world COM only 29.9 yuan, once the domain name registration is good, can give users a good profit.