La Cala: A convenience store as the core of O2O

Recently, LaCala joint COFCO I bought a net community O20 action. Customers can shop with the help of the convenience storekeeper e-commerce platform goods, shop directly in the Po card purchase, the customer can choose to express home delivery or courier service to the store.

According to the introduction of convenience stores, every Saturday afternoon can shop Polaris instead of customer orders in the community mall, convenience store owners can get a rebate every single order.

"La Kala open treasure depends on the owner as the core of the O2O model." According to La Kala staff members, La Kala open treasure to line the owner as the core, based on the existing national offline channels, the profits, passenger flow, orders Concentrated in the owner's shop. That is, customers shop to shop, place an order in the store, complete the transaction in the store, and even finally deliver the goods in the store, providing a greater contribution to the in-store traffic. In addition, La Kala also dividends, cash back, etc., with the shop owner to share the profits of shop Po community mall, urging the owner to establish their own community as the center, in order to complete the online to offline conversion.

Community store is often small store, inventory, limited category, it is difficult to meet all the needs of La Kala stationed through the e-commerce platform to help community shop to solve this problem. It is reported that such a buying activity held once every Saturday, once a month to replace the e-commerce brand, COFCO I buy nets, No. 1 stores and other e-commerce platforms are listed.