Label to build whole channel operation service

Tencent Science and technology news September 1, the Blue Cursor Propagation Group (sz.300058) recently issued a notice, with its own funds to buy the Beijing North Union Albert E-Commerce Co., Ltd., Hangzhou Network Camp Technology Co., Ltd., Shanghai Kai-jing Electronic Commerce Co., Ltd. three industry well-known electric operators on behalf of the company's partial equity. Set up the Blue Cursor Electronic Commerce Limited Company, for the brand to build includes the electric commerce strategy, the product, the marketing, on behalf the operation entire channel operation service.

North Union Albert is an e-commerce integration service provider for the United States P&g Group, Spain Inditex Apparel Group, Thailand Kingpower duty-free group, Intel, ZTE, etc. to provide network brand positioning, electronic business vision, operation Planning, data Services, customer service, member management, such as the overall hosting services.

Hangzhou Network Marketing Technology customers include the United States, Lafuma, Gant, Kinleyley, October mummy, Li Bang paint, Ray and so on. Shanghai Kay-Commerce Co., Ltd. provides one-stop e-commerce solutions, in the mother and child, food, tourism and leisure areas of particular focus.

2014 The three companies are expected to complete more than 2.2 billion yuan in product sales.

Blue Cursor e-commerce (Shanghai) Co., Ltd. CEO Cong Yuanhua said Blue Beacon and its partners, will rely on the blue cursor in the public relations, advertising, digital marketing and other business advantages, innovative service model for the brand to build including electric business strategy, products, marketing, operation of the entire channel operating services; At the same time, using large data, Cloud computing, for the brand to set up the operation of the backstage support platform, fully match the enterprise in the CRM, EPR and other levels of demand. It is particularly important that the blue Beacon will provide a one-stop service for Cross-border dealers-helping international brands to complete the reinvention of China's e-commerce market and helping domestic companies look for high value in the global economic chain.

Zhao Wenjuan, Chairman and CEO of Blue Cursor Communication Group, said the group's new strategy is "to help customers achieve business success of the mission, based on business intelligence End-to-end integrated marketing as the core, mobile interconnection of precision marketing and e-commerce complete solution to the two wings Qi, the bottom is a large data platform (DMP)", Label electrical Business for the global and Chinese brands to provide the entire solution will run through the Enterprise product design, pattern design to the whole cycle of the operation of the electric forwarder, and cut into the sales link with the customer to share the benefits, really do the effect of responsibility and with customers a total growth.