Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall
Enterprises to join the E-commerce platform, and break the limitations of traditional marketing, holiday promotion will let enterprise marketing to reach a small peak. Wait and see Taobao electric business platform a series of theme activities, hot marketing activities detonated the festival before the market. At the same time, the analysis of the author's online part-time web site traffic data, the major businesses to recruit part-time staff of the release frequency has also increased, enterprises hope that through the 51 price promotion war, planning a network marketing activities to the force, in this powerful promotional activities, webmaster do a complete marketing plan.
Identify consumer groups for clear purpose of activities
Research and analysis of consumer purchase and demand is the starting point of customized marketing plan, the potential users in which range of activities, users at the stage of what needs, what the company temporarily can provide users, product activity highlights where, these are promotional activities to be analyzed before the data. The purpose of promotional activities is to enable users to understand the product in-depth, to attract customer attention, and ultimately to produce the purchase behavior, these promotional activities are considered successful. Webmaster to know clearly "51 promotional activities" The main purpose is to promote product sales, promote enterprise new products, improve user awareness of products, to combat competitors in the market share.
Plan a creative and innovative activity pattern
Festival Activities Product promotions are no longer a new way of promotion, the webmaster to want to achieve through the festival marketing goals, planning activities need to make users refreshing, activities to customers have a strong impact, so that customers have a deep impression of products. Activities the best is to allow customers and products to interact, interactive activities can allow customers to product performance has a more in-depth understanding of the best platform for interaction is undoubtedly the community media, micro-bo, micro-letter and so on. such as a brand of mobile phone in the micro-blog to do promotional activities, so that users of their products to evaluate, the evaluation of high forwarding rate of users can get the corresponding discount, or for the impact of a large number of customers free products. Such activities not only their own product marketing out, virtually also allow customers to expand, at the same time users can be more in-depth understanding of the product can be evaluated, a large promotional means will make the user fresh memories.
Pre-activities promotion activities after the aftermath must not be less
Promotional activities before the start to have a certain promotional work, to find potential users of the activities of the group, to promote their own activities, to attract users to the activities of the expectation, such as Taobao before the promotion will have a prior promotion, consumers can put their favorite products into the shopping cart, wait until the start of the campaign to Activities before the promotion model can be soft text promotion, hard advertising, social platform interactive publicity and so on, increase the exposure rate of activities, so as to enable activities to start to achieve the ultimate goal of sales. Event promotions can reach a small climax of sales, can let the user to the enterprise Culture product performance has the thorough understanding, moreover promotion later promotion is the Enterprise brand promotion a good opportunity, and may for the next promotion activity buries the foreshadowing, the activity post-sale service is the Enterprise brand image, does not let the enterprise die in the activity post-sale.
With the "51" small holiday to bring, the major electric enterprises to introduce preferential promotional activities, but also is not poor, this is certainly aroused a lot of potential customers consumption enthusiasm, part-time recruitment (http://www.jianzhi8.com) to remind webmasters do not blindly marketing their own products, Exaggerated marketing may bring a high degree of difficulty after the sale, the proposed webmaster or according to the actual situation of the Webmaster products marketing.