Lack of functionality in group buying sites

Group buying business model core is "aggregation", through the scale effect, form http://www.aliyun.com/zixun/aggregation/17725.html "> Price advantage, however, most of the current group purchase site features simple, single mode, Maintain high growth in the form of subsidies. Group buy the rapid arrival of the winter to let industry leaders have a clear understanding of this, technology innovation has gradually become a driving force to drive the rapid growth of one of the core factors, some group purchase site to try to use through the functional innovation to spend the winter.

"O2O" is the abbreviation of English "ONLINE to OFFLINE", which can be understood as a kind of online electronic commerce mode under the line. Social in the "O2O" industry background, can be simply understood as consumers for group-buying activities to interact. The more common means of socialization is Weibo marketing. At present, the United States Group Network, glutinous Rice network, such as a number of group buying site also has the function of scoring, and try to open up social group buying mode. The full network will be launched in January next year for business services to the new system.

Most of the current group purchase sites lack of functionality

The protection of "money"

Group buying site Collection group purchase payment for consumers have two sides, on the one hand, because it is not a third-party payment guarantee, refund of the protection of the big discount, on the other hand because there is no direct payment to the merchant, out of the problem and relatively certain guarantee. But this kind of deferred payment method for buys the commodity provider side the merchant, the risk is relatively high, and derived a series of problems. How can the "money" safe and efficient circulation, this is a group buying site to consider the issue, it is gratifying that some group buying site has been attached to and addressed.

Second, the "credibility" of the protection problem

Who can guarantee the three-party buy mode credibility? One of the core values of Ali Taobao is to provide a relatively rigorous credit guarantee system, however, the group purchase site In this regard is very inadequate, although there is a change, but the scale of the effect should be carefully polished in detail, the public comment on the network model can learn from, but still need to combine the characteristics of group buying mode.

Third, the "localization" function is insufficient

Group Purchase website Transformation Localization life service, but "localization" "service" in the connotation of deep, to buy the website function and user experience is complete, need to do a lot of things, SNS social and LBS location information implementation will be the development of group buying site problems.

There are many functional deficiencies in the group purchase site, combined with the Ali groups similar functions from a personal point of view to mention one or two.

The improvement of the related attributes of "Tuan"

Group buy into the number of the starting point, increase group buy "goal", that is, buy the number of items to achieve a certain size of the target, give bonus, such as: Back to consumer coupons or similar benefits, the purpose is to promote the scale more dahua.

Ii. sharing the encouraging function of communication

To share the spread in addition to the lottery activities added to the proceeds, through the two-dollar virtual currency or other ways to give incentives, online games and social SNS have many lessons to learn from the personal view: a phased hierarchy of incentives to buy the community attributes extended.

Iii. Persistent consumption behavior

One of the weaknesses of group buying business model is that it is difficult to form a continuous consumption transaction, however, if you carefully analyze the properties of goods and user behavior, you will find that some products are persistent consumption attributes, "cosmetics" "Daily consumable" and so on.

In addition, buy goods have cross consumption, similar to "Beer + diaper" Data analysis marketing potential will provide a marketing idea for group buying, but this needs to buy site related function guarantee.

When the technical threshold of group buying gradually rises, the industry shuffle will accelerate, rich function than burning money more competitive advantage, imitation of the higher the difficulty, more group purchase site function hope to discuss the specific communication, winter has come, spring will not be far.