Lakara Chairman Suntaujan: To be a card-sending boss

Lakara Chairman Suntaujan As a convenience to the people of the Third-party payment service providers, Lakara quietly in our side rapid development and expansion. Lakara founder, Chairman and President Suntaujan (Weibo) summed up third-party payment companies as a plurality of factions, while Lakara is a "swipe card" that uses hardware devices to pay or transfer money.　　In the face of the future, Sun ran ambitious and clear goal, that is to become the head of the credit card faction. The journey of the veteran six-shirt Suntaujan is a pioneering veteran.　　He was born in the late 60, after graduating from Peking University in 1991, from the distribution of corporate unpaid back to Beijing, into the four group of advertising companies, in six months to the Executive vice president, 3 years later as the general manager of the advertising company.　　1996, Suntaujan and partnership investment Blue Cursor PR consultant company, the blue cursor has now developed into China's largest marketing services group, 2010 became the first in the A-share listed brand consultancy company. In 1998, Suntaujan as executive vice president of Henderson Albert, his leading "business Tong" handheld computer marketing case by a number of business schools included in the marketing case, "Pager mobile business, one can not be less" advertising word is a household name.　　In addition to the intervening in the publication, do the electronic dictionary, in just 10 years, Suntaujan has had 5 entrepreneurial experience, and each time a decent record.　　And Lakara is his sixth time to start a business.　　Think back to their own experience, Suntaujan feel more regret is not in a large company dozen work, leading to a lot of management methods need their own to realize, although also some achievements, but after all, took a lot of detours. Suntaujan that the first step for the entrepreneur is not to find an investment, but to do business first. "There are some entrepreneurs who are quick to profit without setting values. In my opinion, imitation and plagiarism is shameful, plagiarism will not make you successful. Do products, the user needs to study to the extreme, there will be some natural. "Strategy for mobile phone with Lakara" Imitation is a dead end, not a shortcut.　　"Innovation has always been a Lakara gene, and Lakara has changed a lot from a single product line to a three-pronged one-year period from a Third-party payment licence," Suntaujan said. The first product line: In the country's convenience stores and supermarkets to provide public payment, repayment services. "At present we have Lakara self-service terminals in more than 50,000 convenience stores in 300 cities, and hundreds of thousands of people are using them every day." "The Second product line: to provide POS collection services for enterprises. "If you open a shop, you can apply to Lakara a POS machine installed in your store, so that consumers in addition to cash payments, you can also choose to pay by credit card." We mainly focus on small micro-enterprises. "Third product line: Personal credit card payment market." "The Lakara will launch a full range of personal swipe-card devices as the phone's swipe card is listed at the end of the month," he said. "For the future development, Sun ran a clear idea." In terms of the convenience of financial services, Lakara is the founder andLeader, Lakara will remain.　　In the personal terminal Lakara is also the Pathfinder, we want to speed up the horse rodeo. "After the phone Lakara goes public, you'll find it a pleasure to pay for it anytime, anywhere, and you'll want your phone to be standard."　　"Sun ran with confidence. Suntaujan said that the next 3 years, the focus is to expand the convenience store Lakara convenient financial terminals and business stack, POS billing merchants and personal end users expansion.　　In other words, more and more people will have their own Lakara. The idea of making a simple surprise the third party pays the company to obtain a payment licence issued by the central bank will be over a year, Suntaujan that the current Third-party payment market is undergoing a full round of competition.　　Lakara How to stand out from the competition is a good gene. Sun ran to build Lakara around a deep-rooted idea, that is simple.　　After studying all the payment methods, Suntaujan found that swipe cards were the simplest, most satisfying way to experience user satisfaction, and other ways of downloading certificates, binding, including making an account, and putting money back into accounts were more complicated. Suntaujan Introduction: "The use of Lakara is very simple, any card can be used to pick up a bank." Cross line, all bank cards with UnionPay logo are available. Simplicity is also safer because it is encrypted through hardware. "' Credit card pie ' to complete a payment may only take two steps, swipe and enter the password, but the other may take 8 steps, 10 steps, 20 steps, the user experience is not the same, Lakara firmly go" credit card pie. "　　Suntaujan said. Pattern multifaceted payment Market Suntaujan concluded that the payment industry needs long-term investment, long-term accumulation. "The user touches only your terminal your interface, but supports this terminal and the interface the backstage, as well as the backstage operation business is no way fast-growing and the fast enthusiasm, this is needs the long-term technology accumulation and the discipline."　　Suntaujan points out that in the past year there have been a number of hastily formed companies to get their licences closed or standing still, and business has not progressed much. Suntaujan's judgment is that paying the industry for the next 3-5 years is bound to create a new pattern. These five years is a five years that everyone is exerting force to enlarge the market and seating. Five years down, will certainly discharge the market eldest brother, second, old, and ranked in the forefront of the market of the new company, its market size, strength will be stronger, will be more than a step. "Lakara will have a seat in the front row. Suntaujan is confident.